We Are Refyne
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Considering making an application for this job Check all the details in this job description, and then click on Apply. Base pay range $150,000.00/yr - $150,000.00/yr Direct message the job poster from We Are Refyne Founder @ We Are Refyne.Leading Beauty, Aesthetics, and Personal Care Recruitment agency across the UK & USA ???? Refyne are recruiting on behalf of a bold and purpose-driven beauty company committed to delivering cutting‑edge, performance-led haircare solutions infused with clean, scientifically validated formulations and sustainable practices. Our client is seeking an accomplished and visionary Director, Global Product Marketing to lead strategic innovation and product storytelling on a global scale. This role is ideal for a seasoned leader with a strong marketing and development background, an entrepreneurial spirit, and the capacity to lead in a dynamic, cross-functional environment. Key Responsibilities: Shape and drive the creation of a three‑year global innovation and product strategy across professional, retail, DTC, and international channels, reinforcing brand equity while achieving business goals. Maintain a high-level strategic vision while obsessing over detail—guiding product architecture, pricing, SKU rationalisation, and pipeline feasibility. Collaborate cross-functionally with product development, marketing, education, regulatory, operations, and international markets to align innovation with market insights and commercial opportunity. Drive new product launches, reformulations, and repackaging initiatives in line with brand, financial, and sustainability objectives, facilitating creative collaboration across functions. Lead Stage-Gate meetings: oversee presentations of new launch updates and proposals, integrating input from finance and other stakeholders. Monitor, manage, and optimize post-launch product performance, coordinating with go-to-market teams to update toolkits, PDP copy, and communications. Develop and implement a strategic brand claims roadmap in partnership with regulatory and product development; lead Concept/Panel/HUT/Claims testing initiatives and analysis. Drive COGs analysis to balance formula, packaging, sizing, and pricing decisions with financial targets and consumer expectations; collaborate on global pricing strategy. Oversee artwork and packaging development, ensuring compliance with creative, regulatory, ESG, and regional requirements; manage timing and distribution to creative teams. Lead the development of dynamic launch toolkits and PDP content including features, benefits, claims, ingredients, pricing, and packaging. Collaborate with global brand marketing, editorial, creative, and regulatory to ensure consistency across all touchpoints. Conduct in-depth market, trend, and competitive analysis to identify white space opportunities and inform portfolio strategy; leverage consumer insights from social listening, CRM data, and sales. Mentor and manage two Product Marketing Managers, fostering a culture of curiosity, creativity, accountability, and continuous learning. Provide clear strategic direction and support their growth and performance. Candidate Profile: 10+ years of experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional channel experience highly preferred. At least 3 years of people management or supervisory experience with a track record of mentoring experienced talent. Demonstrated expertise in global innovation, claims development, product storytelling, rooted in consumer and market insight. Strong analytical skills, business acumen, and fluency with marketing analytics tools, Microsoft Excel, and PowerPoint. Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, Planning, and Education teams. Entrepreneurial mindset, trend-savvy, comfortable with ambiguity, and capable of building scalable processes in fast-paced environments. Excellent written and verbal communication, presentation development, and proficiency with tools like Asana, Slack, and SharePoint. Bachelor’s degree in Marketing, Business, or a related field. What’s on Offer: A strategic leadership role shaping global product innovation for a vibrant, impact-led beauty brand. Competitive salary ($130,000–$150,000 DOE) plus bonus structure. Hybrid working model based in NYC, with U.S. work authorization required. The opportunity to lead with purpose at the intersection of sustainability, inclusivity, and creative excellence. Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesPersonal Care Product Manufacturing Referrals increase your chances of interviewing at We Are Refyne by 2x Inferred from the description for this job 401(k) Medical insurance Vision insurance Get notified about new Director of Product Marketing jobs in
New York, NY . New York, NY $106,000.00-$160,000.00 6 days ago Director, Global Product Marketing - Fragrance New York, NY $180,000.00-$205,000.00 1 week ago Director, Brand Strategy - Private Brands New York City Metropolitan Area $152,400.00-$253,800.00 4 weeks ago New York City Metropolitan Area $165,000.00-$213,000.00 2 days ago New York, NY $160,000.00-$190,000.00 3 weeks ago New York, NY $140,000.00-$175,000.00 3 months ago New York, NY $170,000.00-$190,000.00 3 days ago Director of Brand Marketing - Color & Conservation New York, NY $165,000.00-$180,000.00 18 hours ago New York, NY $196,800.00-$246,000.00 1 week ago Marketing Director/Director of Commercial Brand Strategy Brooklyn, NY $150,000.00-$175,000.00 1 week ago Senior Director of Digital - Vibrant Experiential Brand - NYC New York, NY $148,000.00-$222,000.00 4 weeks ago New York, NY $160,000.00-$175,000.00 4 weeks ago New York City Metropolitan Area $140,000.00-$200,000.00 1 day ago New York, NY $130,000.00-$170,000.00 1 week ago Senior Director, International Marketing New York, NY $180,000.00-$210,000.00 4 weeks ago Senior Director, International Marketing New York City Metropolitan Area $180,000.00-$210,000.00 4 weeks ago Product Marketing Director, Paid Messaging New York, NY $232,000.00-$296,000.00 4 days ago Brooklyn, NY $130,000.00-$150,000.00 2 weeks ago New York, NY $296,000.00-$356,000.00 6 days ago New York, NY $210,000.00-$220,500.00 1 week ago New York, NY $186,600.00-$248,000.00 22 hours ago Director of Innovation and Brand Expansion New York, NY $150,000.00-$180,000.00 3 weeks ago New York, NY $130,000.00-$160,000.00 2 weeks ago Director, Global Brand Strategy & Consumer Engagement New York, NY $160,000.00-$200,000.00 1 week ago Director, Global Marketing - Converse Licensed Apparel New York City Metropolitan Area $125,000.00-$160,000.00 1 month ago Senior Director, Global Fan Engagement Marketing New York, NY $190,000.00-$230,000.00 4 days ago Group Director,MarTech & Client Experience (CX) New York, NY $134,900.00-$184,500.00 2 weeks ago New York City Metropolitan Area $200,000.00-$250,000.00 1 day ago New York, NY $10,000.00-$210,000.00 2 months ago New York City Metropolitan Area $145,000.00-$155,000.00 2 weeks ago New York, NY $155,000.00-$210,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Considering making an application for this job Check all the details in this job description, and then click on Apply. Base pay range $150,000.00/yr - $150,000.00/yr Direct message the job poster from We Are Refyne Founder @ We Are Refyne.Leading Beauty, Aesthetics, and Personal Care Recruitment agency across the UK & USA ???? Refyne are recruiting on behalf of a bold and purpose-driven beauty company committed to delivering cutting‑edge, performance-led haircare solutions infused with clean, scientifically validated formulations and sustainable practices. Our client is seeking an accomplished and visionary Director, Global Product Marketing to lead strategic innovation and product storytelling on a global scale. This role is ideal for a seasoned leader with a strong marketing and development background, an entrepreneurial spirit, and the capacity to lead in a dynamic, cross-functional environment. Key Responsibilities: Shape and drive the creation of a three‑year global innovation and product strategy across professional, retail, DTC, and international channels, reinforcing brand equity while achieving business goals. Maintain a high-level strategic vision while obsessing over detail—guiding product architecture, pricing, SKU rationalisation, and pipeline feasibility. Collaborate cross-functionally with product development, marketing, education, regulatory, operations, and international markets to align innovation with market insights and commercial opportunity. Drive new product launches, reformulations, and repackaging initiatives in line with brand, financial, and sustainability objectives, facilitating creative collaboration across functions. Lead Stage-Gate meetings: oversee presentations of new launch updates and proposals, integrating input from finance and other stakeholders. Monitor, manage, and optimize post-launch product performance, coordinating with go-to-market teams to update toolkits, PDP copy, and communications. Develop and implement a strategic brand claims roadmap in partnership with regulatory and product development; lead Concept/Panel/HUT/Claims testing initiatives and analysis. Drive COGs analysis to balance formula, packaging, sizing, and pricing decisions with financial targets and consumer expectations; collaborate on global pricing strategy. Oversee artwork and packaging development, ensuring compliance with creative, regulatory, ESG, and regional requirements; manage timing and distribution to creative teams. Lead the development of dynamic launch toolkits and PDP content including features, benefits, claims, ingredients, pricing, and packaging. Collaborate with global brand marketing, editorial, creative, and regulatory to ensure consistency across all touchpoints. Conduct in-depth market, trend, and competitive analysis to identify white space opportunities and inform portfolio strategy; leverage consumer insights from social listening, CRM data, and sales. Mentor and manage two Product Marketing Managers, fostering a culture of curiosity, creativity, accountability, and continuous learning. Provide clear strategic direction and support their growth and performance. Candidate Profile: 10+ years of experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional channel experience highly preferred. At least 3 years of people management or supervisory experience with a track record of mentoring experienced talent. Demonstrated expertise in global innovation, claims development, product storytelling, rooted in consumer and market insight. Strong analytical skills, business acumen, and fluency with marketing analytics tools, Microsoft Excel, and PowerPoint. Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, Planning, and Education teams. Entrepreneurial mindset, trend-savvy, comfortable with ambiguity, and capable of building scalable processes in fast-paced environments. Excellent written and verbal communication, presentation development, and proficiency with tools like Asana, Slack, and SharePoint. Bachelor’s degree in Marketing, Business, or a related field. What’s on Offer: A strategic leadership role shaping global product innovation for a vibrant, impact-led beauty brand. Competitive salary ($130,000–$150,000 DOE) plus bonus structure. Hybrid working model based in NYC, with U.S. work authorization required. The opportunity to lead with purpose at the intersection of sustainability, inclusivity, and creative excellence. Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesPersonal Care Product Manufacturing Referrals increase your chances of interviewing at We Are Refyne by 2x Inferred from the description for this job 401(k) Medical insurance Vision insurance Get notified about new Director of Product Marketing jobs in
New York, NY . New York, NY $106,000.00-$160,000.00 6 days ago Director, Global Product Marketing - Fragrance New York, NY $180,000.00-$205,000.00 1 week ago Director, Brand Strategy - Private Brands New York City Metropolitan Area $152,400.00-$253,800.00 4 weeks ago New York City Metropolitan Area $165,000.00-$213,000.00 2 days ago New York, NY $160,000.00-$190,000.00 3 weeks ago New York, NY $140,000.00-$175,000.00 3 months ago New York, NY $170,000.00-$190,000.00 3 days ago Director of Brand Marketing - Color & Conservation New York, NY $165,000.00-$180,000.00 18 hours ago New York, NY $196,800.00-$246,000.00 1 week ago Marketing Director/Director of Commercial Brand Strategy Brooklyn, NY $150,000.00-$175,000.00 1 week ago Senior Director of Digital - Vibrant Experiential Brand - NYC New York, NY $148,000.00-$222,000.00 4 weeks ago New York, NY $160,000.00-$175,000.00 4 weeks ago New York City Metropolitan Area $140,000.00-$200,000.00 1 day ago New York, NY $130,000.00-$170,000.00 1 week ago Senior Director, International Marketing New York, NY $180,000.00-$210,000.00 4 weeks ago Senior Director, International Marketing New York City Metropolitan Area $180,000.00-$210,000.00 4 weeks ago Product Marketing Director, Paid Messaging New York, NY $232,000.00-$296,000.00 4 days ago Brooklyn, NY $130,000.00-$150,000.00 2 weeks ago New York, NY $296,000.00-$356,000.00 6 days ago New York, NY $210,000.00-$220,500.00 1 week ago New York, NY $186,600.00-$248,000.00 22 hours ago Director of Innovation and Brand Expansion New York, NY $150,000.00-$180,000.00 3 weeks ago New York, NY $130,000.00-$160,000.00 2 weeks ago Director, Global Brand Strategy & Consumer Engagement New York, NY $160,000.00-$200,000.00 1 week ago Director, Global Marketing - Converse Licensed Apparel New York City Metropolitan Area $125,000.00-$160,000.00 1 month ago Senior Director, Global Fan Engagement Marketing New York, NY $190,000.00-$230,000.00 4 days ago Group Director,MarTech & Client Experience (CX) New York, NY $134,900.00-$184,500.00 2 weeks ago New York City Metropolitan Area $200,000.00-$250,000.00 1 day ago New York, NY $10,000.00-$210,000.00 2 months ago New York City Metropolitan Area $145,000.00-$155,000.00 2 weeks ago New York, NY $155,000.00-$210,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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