Kohlberg Kravis Roberts & Co.
Product Marketing, Principal - Private Equity and Real Assets New Boston
Kohlberg Kravis Roberts & Co., Boston, Massachusetts, us, 02298
Product Marketing, Principal - Private Equity and Real Assets
COMPANY OVERVIEW
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first. KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. TEAM OVERVIEW KKR’s Marketing team develops executive content strategies that generate brand and product awareness to engage the firm’s clients with valuable content to meet quantifiable business goals. The team builds deep relationships with clients to bridge the gap between client interests and business goals, to create innovative content strategies. The team is also responsible for consistently investigating trends and best practices to make accurate and tailored recommendations to clients. The Marketing team closely collaborates with the sales, product strategy, and compliance teams. POSITION DESCRIPTION The Marketing team is seeking a dynamic and motivated Product Marketing Principal with deep expertise in positioning private equity strategies to various client segments including private wealth, family capital, institutional, and insurance. This role will be based in Boston and will report to KKR’s Head of Product Marketing, who is based in New York. This is an exciting opportunity for someone to help build out the global private equity product marketing platform. This is a highly collaborative role and strong relationship building, content creation, and project management skills are critical as this individual will collaborate closely with colleagues in marketing, communications, compliance, product strategy and the private equity investment teams to produce and activate best-in-class marketing materials. In this role you will thrive in a fast-paced, entrepreneurial environment. You will have extensive knowledge of private equity and alternative investments products and be curious and enthusiastic about this space. RESPONSIBILITIES The successful candidate will have the following responsibilities: One, dedicated point of contact: One dedicated resource to work with the Private Equity business teams on all marketing-related matters globally. Lead bi-weekly meetings with teams to provide updates, confirm priorities, discuss any obstacles/challenges. Develop & Execute Strategic Marketing Plan: Partner with Sales, Product, and Investment team members to create and execute strategic marketing plan including content & event strategy, campaigns/programs, foundational materials, etc. Provide consistent updates on progress, any obstacles, wins, etc. Include clearly defined KPI’s and share progress/learnings with key stakeholders. Present a Quarterly Business Review to key stakeholders highlighting previous quarter activities and socializing next quarter’s plan. Creative Idea Generation: Be a visionary. Think big and provide creative marketing solutions to capture eyeballs and mindshare in a crowded market. Develop compelling programs & campaigns that will capture the attention of clients and prospects, raising the bar with how we attract and engage clients. Drive adoption through targeted campaigns, ongoing education, and end-investor engagement programs. Partner with channel marketing to repackaging content and create campaigns per sales channel with targeted audiences – wealth, family capital, institutional audiences, etc. Partner on Strategic Positioning: Partner with Product Strategy and Investment teams to define and refine product positioning, value propositions, and messaging frameworks for private equity offerings across various investor segments (institutional, wealth, family offices). Continue to refine based on client feedback and market environment. Collaborate with teams to repackage in all foundational collateral: FAQ’s, short/longer form pitch decks, main stage presentations, videos, webpage, end investor material, etc. Lead the content development process collaborating with investment professionals, product strategy, sales, and communications teams to create and launch a steady drumbeat of content to educate, stay top of mind, support client conversations. Focus on relevant, client centric, differentiated, and actionable content. Develop targeted amplification plan. Manage content calendar for team. Manage all formats of content - video, short form content, education, etc. Measure and share key learnings/best practices with key stakeholders. Serve as project manager for all related marketing projects including stakeholder management, working with compliance, providing consistent updates to stakeholders, etc. Provide Robust Analytics: Track, analyze and socialize engagement analytics and campaign performance with key stakeholders on a consistent basis. Stay up to date on competitor messaging and marketing tactics. Leverage insights to guide a differentiated approach for KKR. QUALIFICATIONS 10+ years’ experience in asset management marketing at a global Asset Manager or Alternative Investment management firm. Direct experience with marketing of private equity strategies. Skilled in Microsoft Office suite. Experience with Seismic, Asana, Salesforce, and AI-related tools a plus. Strong writing ability and familiarity with creating video content. Bachelor’s Degree required, CAIA, CFA, or MBA preferred. #LI-DNI This is the expected annual base salary range for this Boston-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Base Salary Range $160,000 - $205,000 USD KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Employment Title * Select... Start date year * End date month * Select... End date year * Current role Education School * Select... Degree * Select... Select... Select... Start date year * End date month * Select... End date year * Home Address LinkedIn Profile Website Are you presently authorized to work for our company in the U.S.? * Select... If your present U.S. work authorization is temporary, please provide expiration date of the work authorization in MM/DD/YYYY format. Will you require our company to sponsor you to obtain, maintain, or extend current or future U.S. employment/work authorization? * Select... Is there anything else you would like us to know regarding the three questions above? Are you currently an employee or have you been previously employed by KKR? * Select... Were you referred by a current or previous KKR employee, or by an external affiliate of KKR? * Select... Please provide name of Referrer. If not applicable, please indicate N/A. Is the referrer aware they are being cited as a referral source? Select... Have you interviewed with KKR, its affiliates or any of its portfolio companies in the past 12 months? * Select... If yes, please provide details of the role, location and date. Do you currently have a non-compete, non-solicitation, or notice period agreement that may affect your employment with KKR? Select all that apply. * No Yes, non-compete If you replied yes to the question above, please provide details of non-compete, non-solicitation and/or notice periods. Please indicate any languages in which you are fluent. * Chinese (Cantonese) French German Hindi Japanese Korean Portuguese Spanish Swedish Other If you are fluent in any additional language, please specify. KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.
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COMPANY OVERVIEW
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first. KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. TEAM OVERVIEW KKR’s Marketing team develops executive content strategies that generate brand and product awareness to engage the firm’s clients with valuable content to meet quantifiable business goals. The team builds deep relationships with clients to bridge the gap between client interests and business goals, to create innovative content strategies. The team is also responsible for consistently investigating trends and best practices to make accurate and tailored recommendations to clients. The Marketing team closely collaborates with the sales, product strategy, and compliance teams. POSITION DESCRIPTION The Marketing team is seeking a dynamic and motivated Product Marketing Principal with deep expertise in positioning private equity strategies to various client segments including private wealth, family capital, institutional, and insurance. This role will be based in Boston and will report to KKR’s Head of Product Marketing, who is based in New York. This is an exciting opportunity for someone to help build out the global private equity product marketing platform. This is a highly collaborative role and strong relationship building, content creation, and project management skills are critical as this individual will collaborate closely with colleagues in marketing, communications, compliance, product strategy and the private equity investment teams to produce and activate best-in-class marketing materials. In this role you will thrive in a fast-paced, entrepreneurial environment. You will have extensive knowledge of private equity and alternative investments products and be curious and enthusiastic about this space. RESPONSIBILITIES The successful candidate will have the following responsibilities: One, dedicated point of contact: One dedicated resource to work with the Private Equity business teams on all marketing-related matters globally. Lead bi-weekly meetings with teams to provide updates, confirm priorities, discuss any obstacles/challenges. Develop & Execute Strategic Marketing Plan: Partner with Sales, Product, and Investment team members to create and execute strategic marketing plan including content & event strategy, campaigns/programs, foundational materials, etc. Provide consistent updates on progress, any obstacles, wins, etc. Include clearly defined KPI’s and share progress/learnings with key stakeholders. Present a Quarterly Business Review to key stakeholders highlighting previous quarter activities and socializing next quarter’s plan. Creative Idea Generation: Be a visionary. Think big and provide creative marketing solutions to capture eyeballs and mindshare in a crowded market. Develop compelling programs & campaigns that will capture the attention of clients and prospects, raising the bar with how we attract and engage clients. Drive adoption through targeted campaigns, ongoing education, and end-investor engagement programs. Partner with channel marketing to repackaging content and create campaigns per sales channel with targeted audiences – wealth, family capital, institutional audiences, etc. Partner on Strategic Positioning: Partner with Product Strategy and Investment teams to define and refine product positioning, value propositions, and messaging frameworks for private equity offerings across various investor segments (institutional, wealth, family offices). Continue to refine based on client feedback and market environment. Collaborate with teams to repackage in all foundational collateral: FAQ’s, short/longer form pitch decks, main stage presentations, videos, webpage, end investor material, etc. Lead the content development process collaborating with investment professionals, product strategy, sales, and communications teams to create and launch a steady drumbeat of content to educate, stay top of mind, support client conversations. Focus on relevant, client centric, differentiated, and actionable content. Develop targeted amplification plan. Manage content calendar for team. Manage all formats of content - video, short form content, education, etc. Measure and share key learnings/best practices with key stakeholders. Serve as project manager for all related marketing projects including stakeholder management, working with compliance, providing consistent updates to stakeholders, etc. Provide Robust Analytics: Track, analyze and socialize engagement analytics and campaign performance with key stakeholders on a consistent basis. Stay up to date on competitor messaging and marketing tactics. Leverage insights to guide a differentiated approach for KKR. QUALIFICATIONS 10+ years’ experience in asset management marketing at a global Asset Manager or Alternative Investment management firm. Direct experience with marketing of private equity strategies. Skilled in Microsoft Office suite. Experience with Seismic, Asana, Salesforce, and AI-related tools a plus. Strong writing ability and familiarity with creating video content. Bachelor’s Degree required, CAIA, CFA, or MBA preferred. #LI-DNI This is the expected annual base salary range for this Boston-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Base Salary Range $160,000 - $205,000 USD KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Employment Title * Select... Start date year * End date month * Select... End date year * Current role Education School * Select... Degree * Select... Select... Select... Start date year * End date month * Select... End date year * Home Address LinkedIn Profile Website Are you presently authorized to work for our company in the U.S.? * Select... If your present U.S. work authorization is temporary, please provide expiration date of the work authorization in MM/DD/YYYY format. Will you require our company to sponsor you to obtain, maintain, or extend current or future U.S. employment/work authorization? * Select... Is there anything else you would like us to know regarding the three questions above? Are you currently an employee or have you been previously employed by KKR? * Select... Were you referred by a current or previous KKR employee, or by an external affiliate of KKR? * Select... Please provide name of Referrer. If not applicable, please indicate N/A. Is the referrer aware they are being cited as a referral source? Select... Have you interviewed with KKR, its affiliates or any of its portfolio companies in the past 12 months? * Select... If yes, please provide details of the role, location and date. Do you currently have a non-compete, non-solicitation, or notice period agreement that may affect your employment with KKR? Select all that apply. * No Yes, non-compete If you replied yes to the question above, please provide details of non-compete, non-solicitation and/or notice periods. Please indicate any languages in which you are fluent. * Chinese (Cantonese) French German Hindi Japanese Korean Portuguese Spanish Swedish Other If you are fluent in any additional language, please specify. KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.
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