Overview
Join to apply for the Creative MArketing Producer role at TEGNA.
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Overview
We are seeking a highly creative and versatile Multi-Market Creative Producer who can independently shoot, write, and edit compelling promotional content for various marketing within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.
Current driver's license and ability to operate news gathering vehicle to and from various locations is required.
Responsibilities
- Concept Development: Collaborate with other creative producers, regional marketing director and head of creative to develop creative concepts for commercials that align with brand messaging and target audience.
- Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is on point and supports the client’s objectives.
- Video Production (Shooting): Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
- Video Editing: Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives.
- Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
- Creative Direction: Manage the overall visual style of the commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
- Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
- Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.
Qualifications
- Bachelor’s degree in media production, film, communications, or a related field (or equivalent experience).
- 5-7 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
- Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
- Advanced skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
- Strong portfolio demonstrating the ability to create high-quality marketing commercials.
- Experience with scriptwriting and storytelling for short-form content.
- Excellent visual storytelling skills and an eye for detail.
- Ability to work independently and manage the full production process from start to finish.
- Strong communication skills and ability to collaborate with clients and team members.
- Familiarity with digital marketing strategies and social media advertising formats.
- Knowledge of motion graphics, color grading, and sound design.
Benefits
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. This includes two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, dental and vision coverage; fertility, surrogacy and adoption assistance; disability and life insurance. The 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis, with company matching on the first 4% and immediate vesting. In addition, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health. TEGNA also offers PTO and nine paid holidays per year.
Note: Some jobs may be covered by a collective bargaining agreement, and certain benefits described may not apply depending on the unit. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO Statement
TEGNA Inc. is a proud equal opportunity employer. We are committed to equal opportunity in hiring and development, and we value applicants from diverse backgrounds and experiences. We provide reasonable accommodations for qualified individuals with disabilities in accordance with applicable law. If you need an accommodation to submit your application, please email askhr@tegna.com.
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To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications will come from a tegna.com or affiliate station domain. Recruiters or Hiring Managers will never request payments or ask for sensitive information.
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