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AZIONE

Account Executive, Digital/Influencer at AZIONE PR Job at AZIONE in New York

AZIONE, New York, NY, United States, 10261

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Overview

Position: Account Executive, Digital/Influencer at AZIONE PR. Location: New York City.

About AZIONE: Founded in 2010, AZIONE is a PR agency that elevates brands by leveraging a proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions. Forbes named AZIONE one of the Top Agencies in America in 2021. Our work includes brands such as Kosas, REI, Teva, Corepower Yoga, Pressed Juicery, and more.

Job Description

AZIONE seeks an experienced candidate to join as an Account Executive, Digital/Influencer with our beauty and lifestyle accounts. The ideal candidate has 2+ years of post-college/internship experience in PR. Agency experience is a plus. Candidates thrive in a fast-paced environment.

Key Responsibilities

  • Client Relationships & Growth
    • Act as a client contact and have a strong grasp of day-to-day account activity.
    • Contribute to weekly calls with the client and in-person meetings alongside senior team leadership.
    • Attend 1:1 influencer/talent appointments for in-store visits with clients.
    • Contribute to new business processes, including brainstorm calls, research, deck contribution, and pitch preparation.
  • Strategic Thinking
    • Daily pitching across client priorities to secure a steady cadence of influencer + celebrity opportunities.
    • Research and provide suggestions of appropriate influencer/talent and entertainment opportunities for client projects.
    • Oversee and execute strategic seeding programs to deliver organic influencer + celebrity coverage for clients.
    • Assist in the development and execution of earned and paid creative campaigns to ensure client objectives are achieved and expectations are exceeded under supervision of senior leadership.
      • Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with client’s overall strategy, brand messaging and aesthetic.
      • Draft and update talent / entertainment contracts and content briefs with senior team oversight.
      • Oversee payment processes for paid campaigns with AM / AD oversight, as needed.
      • Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs.
      • Execute partnerships with talent from post contract phase through campaign completion and KPI reporting.
  • Excellence in Delivery
    • Conduct influencer outreach and facilitate timely sample requests and gifting opportunities / sendouts via shipping and/or messengers.
    • Consistently secure paid and earned talent partnerships, large-scale content, and organic seeding opportunities that lead to direct coverage for clients.
    • Ignite a steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities.
    • Maintain and continuously grow a network of powerful “turnkey” influencers, stylists, managers, celebrities and publicists, agents, personal assistants, and talent through proactive outreach and ongoing entertaining.
    • Stay apprised of new technology and trends, capabilities within existing social media platforms, as well as new emerging social media platforms, assessing brand relevance and strategic use.
    • Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns.
    • Monitor and keep abreast of industry news and trends, sharing insights and news within the team.
    • Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives.
    • Contribute to the agency database of go-to talent, digital influencers, and brand advocates.
  • Leadership
    • Displays integrity, honesty, reliability, responsiveness, and openness to be trusted by clients and internal teams.
    • Contributes to building a positive culture of the team and the broader studio.
    • Encourages a positive collaboration and synergy between the PR + Digital teams.
    • Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth.
    • Identifies and flags issues early to the appropriate person.
    • Actively appreciates colleagues, clients, and suppliers to recognise and reward great work.
    • Demonstrates professionalism, respect, and appropriate conduct at all times, setting an example for the team.

Requirements

  • 2+ years of post-graduate experience in PR
  • Strong problem-solving skills with a creative mindset
  • Must be located in New York City
  • Our NYC team operates on a hybrid office schedule
  • Salary - $65,000 annually (based on experience)
  • 100% medical and dental coverage
  • Year-long summer Friday hours
  • Bonus and commission opportunities

How to Apply

To apply, please send your resume to career@azionepr.com. Visit AZIONEPR.com for more information about our company.

Seniority level

  • Entry level

Employment type

  • Full-time

Job function

  • Public Relations
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