Stanley Black & Decker, Inc.
Director, Global Product Marketing Strategy – Hybrid
Stanley Black & Decker, Inc., Towson, Maryland, United States, 21286
Overview
Join the DEWALT team as the Director, Global Product Marketing Strategy – Hybrid. Location: Towson, MD (Hybrid).
This role leads the development and execution of the global product marketing strategy to enhance brand equity, drive product growth, and ensure brand consistency across markets. The ideal candidate will have a proven track record of managing, launching, and growing global brands and products, and will closely partner with global counterparts in EMEA, LAG, and Asia, as well as product development and commercial teams.
Responsibilities
Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal.
Lead best-in-class launch readiness planning, including the development of launch toolkits, training materials, and cross-functional alignment to ensure successful product introductions in all markets.
Build and maintain core messaging frameworks and value proposition toolkits for new and existing products, ensuring clear differentiation and resonance with target audiences.
Conduct market research and analysis, including voice of customer programs, to identify key opportunities, challenges, and unmet needs in different regions.
Define brand and product positioning, messaging, and value proposition to differentiate the brand and products in the global marketplace.
Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
Provide guidance and support to regional brand and product marketing teams, ensuring alignment with the global strategy and launch plans.
Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan.
Develop and execute comprehensive go-to-market (GTM) plans for key product launches.
Effectively “story-tell” key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights.
Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
Review key regional marketing and product launch initiatives to ensure alignment to global brand objectives, product standards, and KPIs.
Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, and drive adoption with internal/external customer groups and all levels.
Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.
Qualifications
10+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment
5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred
Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization.
Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business acumen, positioning, market research, brand storytelling.
Working knowledge of content management systems, product information management systems, and digital assets management platforms
Leadership and influence
The Details
You’ll receive a competitive salary and a great benefits plan, including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.
This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN, etc).
And More
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning portal.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Appliances, Electrical, and Electronics Manufacturing
Industrial Machinery Manufacturing
Manufacturing
EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
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This role leads the development and execution of the global product marketing strategy to enhance brand equity, drive product growth, and ensure brand consistency across markets. The ideal candidate will have a proven track record of managing, launching, and growing global brands and products, and will closely partner with global counterparts in EMEA, LAG, and Asia, as well as product development and commercial teams.
Responsibilities
Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal.
Lead best-in-class launch readiness planning, including the development of launch toolkits, training materials, and cross-functional alignment to ensure successful product introductions in all markets.
Build and maintain core messaging frameworks and value proposition toolkits for new and existing products, ensuring clear differentiation and resonance with target audiences.
Conduct market research and analysis, including voice of customer programs, to identify key opportunities, challenges, and unmet needs in different regions.
Define brand and product positioning, messaging, and value proposition to differentiate the brand and products in the global marketplace.
Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
Provide guidance and support to regional brand and product marketing teams, ensuring alignment with the global strategy and launch plans.
Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan.
Develop and execute comprehensive go-to-market (GTM) plans for key product launches.
Effectively “story-tell” key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights.
Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
Review key regional marketing and product launch initiatives to ensure alignment to global brand objectives, product standards, and KPIs.
Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, and drive adoption with internal/external customer groups and all levels.
Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.
Qualifications
10+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment
5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred
Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization.
Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business acumen, positioning, market research, brand storytelling.
Working knowledge of content management systems, product information management systems, and digital assets management platforms
Leadership and influence
The Details
You’ll receive a competitive salary and a great benefits plan, including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.
This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN, etc).
And More
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning portal.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Appliances, Electrical, and Electronics Manufacturing
Industrial Machinery Manufacturing
Manufacturing
EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
#J-18808-Ljbffr