Entertainment & Media Group is hiring: Senior Vice President, Film Marketing & P

Responsibilities

·      Create and implement strategies for campaigns to promote films and maximize viewership.

·      Create and manage publicity campaigns and outside agencies

·      Budget Management: develop and manage marketing budgets for film releases

·      With content team, determine and implement film festival strategy 

·      Develop and manage digital and social campaigns for film releases

·      Manage in-theater, grass roots, media planning and partner marketing

·      Collaborate with music team on specialized cross-department multi-media campaigns

·      Plan, develop, and implement marketing campaigns across various channels, including print, TV, digital, social media, and event advertising. 

·      Conduct market research

·      Oversee the creation of marketing assets such as trailers, ads, press kits, social media posts, and press releases. 

·      Build and maintain relationships with journalists, critics, influencers, and distribution partners to generate media coverage

·      Analyze campaign performance, using data to assess effectiveness and adjust for optimization. 

·      Collaborate with content team to evaluate projects from a marketing POV

·      Work closely with creative teams, filmmakers, sales, and public relations professionals to ensure a cohesive marketing strategy. 

Requirements 

·      10 years+ film marketing experience

·      Fluent in film distribution workflows 

·      Strong understanding of film trends, audience demographics, understanding of the film industry, audience demographics, and current media trends.

·      Strong communication skills to collaborate effectively with creative teams, public relations, and distribution partners. 

·      Strong understanding of marketing principles, digital marketing, and campaign analysis. 

·      Ability to develop marketing narratives to create promotional content.