Marketing Specialist Job at Pinnacle Climate Technologies in Eden Prairie

Overview

The Marketing Specialist supports the marketing and sales team in establishing and evaluating marketing strategy by assembling and creating sales materials, updating and preparing calendars, digital marketing campaigns and social media content, presentations or communications and analyzing data. Coordinate marketing projects, including maintaining company websites, sales materials, e-commerce product pages, social media content, as well as tradeshow activities. This includes assisting with the execution of projects and adhering to defined brand and deadlines; lead capture and nurturing; tracking and monitoring budget information and exploring/offering solutions to execute projects.

Compensation

This range is provided by Pinnacle Climate Technologies. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50,000.00/yr - $67,000.00/yr

There is no relocation assistance for this position.

About Pinnacle

About Pinnacle: We are a global leader in the development, manufacturing, and distribution of heating, cooling, and ventilation solutions. The company serves a diverse customer base in over 60 countries, providing products for various industries including commercial, industrial, agricultural, DIY, and retail channels. Pinnacle Climate Technologies is known for its multiple product brands such as MASTER, Schaefer, Remington, Pro-Temp, Americ, and Heat Hog - At Pinnacle–We make it possible.

Primary Responsibilities

• Responsible for capturing marketing project requirements; assisting in the execution of initiatives and verifying materials meet desired specifications and are completed by established deadlines requested.
• Coordinates and executes marketing projects including videos, social media and email content, photography, retail signage, and digital assets. CRM lifecycle and product launch materials, ensuring they align with brand standards. Establish and track measurements of success.
• Manage and coordinate industry trade shows including preparing booth presence and items including sourcing products according to internal ordering processes, staffing, tracking, and marketing materials. Coordinate pre- and post-event marketing efforts.
• Assist in the management of website and execution of digital marketing projects. Prepare analytics and analyze as requested. This includes online traffic, etc. to improve digital initiatives.
• Engage in and support all applicable brand-building initiatives as they relate to defined markets.
• Continually seeks out and researches new sources of prospective customers while providing recommendations to marketing and sales groups.
• Aides in maintaining e-commerce content and product pages within PCT’s and retail websites, driving traffic and sales through the channels.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Advertising, or Business preferred or equivalent education and experience.
• 3-5 years of marketing experience.
• Strong computer skills for generating reports, viewing marketing metrics, extracting data, and sharing this information with other team members. Working knowledge of basic computer applications, programs, and features is a must with experience in web page and video development or graphic design is helpful.
• Strong written and verbal communication skills to articulate clearly with various departments, vendors, contractors and freelancers.
• Proficient in all industry-standard software programs, knowledge of Netsuite and e-commerce sales drivers is also preferred.
• Strong organization/prioritization skills with the ability to manage several projects simultaneously.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, national origin, or other legally protected classifications.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Consumer Goods

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