Amazon Web Services (AWS)
ABM Marketing Manager, Financial Services , AWS Industry Marketing
Amazon Web Services (AWS), Santa Clara, California, us, 95053
Overview
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Marketing Manager to design and execute high-impact ABM programs for strategic enterprise customers within the Financial Services Industry and deliver the Financial Services industry’s flagship ABM activations and programs. Working in a global team, this role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
Responsibilities
Deliver the flagship global ABM activations and customer programs
Design and execute territory-specific Financial Services ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Manage external marketing agencies to build world class programs that scale across territories and regions
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
Locations This role may sit in these locations only: Seattle, WA USA; NYC, NY, USA; Santa Clara, CA, USA. Relocation offered to these locations only from within the USA. This is not a remote or hybrid role opportunity.
Basic Qualifications
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Job ID: A3069144
#J-18808-Ljbffr
Responsibilities
Deliver the flagship global ABM activations and customer programs
Design and execute territory-specific Financial Services ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Manage external marketing agencies to build world class programs that scale across territories and regions
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
Locations This role may sit in these locations only: Seattle, WA USA; NYC, NY, USA; Santa Clara, CA, USA. Relocation offered to these locations only from within the USA. This is not a remote or hybrid role opportunity.
Basic Qualifications
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Job ID: A3069144
#J-18808-Ljbffr