Visional Pop
Brand Marketing Manager -Japanese Bilingual-
Visional Pop, Los Angeles, California, United States, 90079
Brand Marketing Manager -Japanese Bilingual-
We are seeking a dynamic Brand Marketing Manager to join our growing team and lead marketing initiatives for our character IP portfolio. This role will drive brand awareness, fan engagement, and revenue growth through creative campaigns and strategic partnerships in the pop culture landscape. As a key liaison, you will bridge cultural and business nuances between our global and Japanese-speaking partners and audiences.
Base pay range:
$80,000.00/yr - $120,000.00/yr
Overview We are seeking a dynamic Brand Marketing Manager to join our growing team and lead marketing initiatives for our character IP portfolio. This role will drive brand awareness, fan engagement, and revenue growth through creative campaigns and strategic partnerships in the ever-evolving pop culture landscape. As a key liaison, you will bridge cultural and business nuances between our global and Japanese-speaking partners and audiences.
Brand Strategy & Management
Develop comprehensive brand marketing strategies for Visional Pop's character IP portfolio
Create and maintain brand guidelines ensuring consistency across all platforms and touchpoints
Conduct market research to identify trends and opportunities in pop culture and character licensing
Collaborate with creative teams to develop compelling brand narratives and visual identities
Campaign Development & Execution
Plan and execute integrated marketing campaigns across digital, social, and traditional channels
Manage product launches and seasonal promotional campaigns
Coordinate cross-promotional activities with entertainment partners and licensees
Develop fan engagement strategies that build authentic community connections
Partnership Marketing
Support licensing and partnership initiatives through co-marketing strategies
Work closely with business development teams on collaborative opportunities
Create marketing materials and brand assets for partners and licensees
Ensure brand integrity across all partnership activations
Digital Marketing Leadership
Oversee social media strategy and content planning for character brands
Manage influencer partnerships and creator collaborations
Monitor online brand sentiment and community engagement metrics
Develop innovative digital experiences that connect with target audiences
Required Qualifications
Must be fluent in both Japanese and English (written and spoken).
Bachelor's degree in Marketing, Communications, Business, or a related field.
5-10 years of brand marketing experience, preferably in entertainment, gaming, or consumer products.
Strong understanding of pop culture trends and the character licensing industry.
Proven experience in campaign development and multi-channel marketing execution.
Excellent project management skills with the ability to manage multiple brands simultaneously.
Proficiency in digital marketing tools, analytics platforms, and social media management.
Preferred Qualifications
Experience in anime, gaming, or character-based entertainment industries
Knowledge of Japanese pop culture and global entertainment markets
Experience with fan community management and engagement strategies
Understanding of merchandise and licensing business models
Creative background in design or content creation
Essential Skills
Strategic thinking with creative execution abilities
Strong analytical skills and data-driven decision making
Excellent communication and presentation skills
Cultural awareness for diverse global audiences
Passion for pop culture, anime, and character brands
Adaptability in fast-paced, creative environment
What We Offer
Creative and collaborative work environment
Professional development opportunities and industry conference attendance
Flexible work arrangements and growth opportunities
Location & Work Style
Based in Los Angeles area with hybrid work options
Occasional travel for industry events and partner meetings
Collaborative team environment with international colleagues
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Base pay range:
$80,000.00/yr - $120,000.00/yr
Overview We are seeking a dynamic Brand Marketing Manager to join our growing team and lead marketing initiatives for our character IP portfolio. This role will drive brand awareness, fan engagement, and revenue growth through creative campaigns and strategic partnerships in the ever-evolving pop culture landscape. As a key liaison, you will bridge cultural and business nuances between our global and Japanese-speaking partners and audiences.
Brand Strategy & Management
Develop comprehensive brand marketing strategies for Visional Pop's character IP portfolio
Create and maintain brand guidelines ensuring consistency across all platforms and touchpoints
Conduct market research to identify trends and opportunities in pop culture and character licensing
Collaborate with creative teams to develop compelling brand narratives and visual identities
Campaign Development & Execution
Plan and execute integrated marketing campaigns across digital, social, and traditional channels
Manage product launches and seasonal promotional campaigns
Coordinate cross-promotional activities with entertainment partners and licensees
Develop fan engagement strategies that build authentic community connections
Partnership Marketing
Support licensing and partnership initiatives through co-marketing strategies
Work closely with business development teams on collaborative opportunities
Create marketing materials and brand assets for partners and licensees
Ensure brand integrity across all partnership activations
Digital Marketing Leadership
Oversee social media strategy and content planning for character brands
Manage influencer partnerships and creator collaborations
Monitor online brand sentiment and community engagement metrics
Develop innovative digital experiences that connect with target audiences
Required Qualifications
Must be fluent in both Japanese and English (written and spoken).
Bachelor's degree in Marketing, Communications, Business, or a related field.
5-10 years of brand marketing experience, preferably in entertainment, gaming, or consumer products.
Strong understanding of pop culture trends and the character licensing industry.
Proven experience in campaign development and multi-channel marketing execution.
Excellent project management skills with the ability to manage multiple brands simultaneously.
Proficiency in digital marketing tools, analytics platforms, and social media management.
Preferred Qualifications
Experience in anime, gaming, or character-based entertainment industries
Knowledge of Japanese pop culture and global entertainment markets
Experience with fan community management and engagement strategies
Understanding of merchandise and licensing business models
Creative background in design or content creation
Essential Skills
Strategic thinking with creative execution abilities
Strong analytical skills and data-driven decision making
Excellent communication and presentation skills
Cultural awareness for diverse global audiences
Passion for pop culture, anime, and character brands
Adaptability in fast-paced, creative environment
What We Offer
Creative and collaborative work environment
Professional development opportunities and industry conference attendance
Flexible work arrangements and growth opportunities
Location & Work Style
Based in Los Angeles area with hybrid work options
Occasional travel for industry events and partner meetings
Collaborative team environment with international colleagues
#J-18808-Ljbffr