Marketing Manager -Japanese Bilingual

Marketing Manager -Japanese Bilingual Job Num: 57476
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Job Description

Job Title: Marketing Manager

Industry: Animation/Entertainment

Location: Encino, CA

Work Style: Hybrid (2-3 times/week at office)

Work Hours: 9:00am - 6:00pm (1 hour lunch break)

Pay: $70k-110k/year

A Japanese entertainment company is looking for a Marketing Associate.

Must be bilingual in Japanese/English. (Speak/Read/Write)

• Lead, mentor, and develop a regional marketing team, including functions such as publicity and social media.
• Create and implement regional marketing strategies to drive traffic, grow brand awareness, and engage communities through social media, fan events, and paid media.
• Align global objectives with impactful regional initiatives, ensuring cohesive branding and efficient asset creation while promoting innovation.
• Set long-term regional goals and prioritize initiatives in collaboration with global marketing teams.
• Oversee regional IP initiatives, marketing campaigns, and cross-business efforts to drive conversation and earned media reach.
• Manage regional marketing budgets to optimize ROI.
• Collaborate with executive leadership on regional publicity efforts and lead event strategy, including premieres and fan events, ensuring strong presence and satisfaction with Japanese content partners.
• Oversee all marketing programs involving high-profile brands such as Crunchyroll, Hulu/Disney+, Amazon, and Netflix.
• Monitor and evaluate distribution partners' marketing performance and identify areas for efficiency and improvement.
• Manage brand campaigns, including campaign/asset planning and production-timelines, deliverables, resources, and requests.
• Coordinate with Japan-based production teams for special content and promotional needs.
• Use data to inform best practices, streamlining operational workflows.
• Develop and execute social media strategies to grow followers and engagement across platforms.
• Maintain a content calendar for all social channels, collaborating with internal teams to generate user acquisition-driven content.
• Work with cross-functional teams (content, brand, planning, engagement, licensing) to develop and maintain editorial and promotional calendars.
• Manage the official YouTube channel for both monetization and promotional strategy.
• Support special projects as requested.

• Fluent in Japanese and English.
• Bachelor's degree, preferably in Marketing.
• 5+ years of experience in digital marketing (experience in SEM, SEO, or paid social is a plus).
• Knowledge of VOD licensing, industry windowing, and holdbacks.
• Experience in media industry and post-production workflows.
• Strong analytical and results-driven mindset, with the ability to tell compelling stories using campaign data.
• Proficiency in Adobe Creative Suite or similar design/video editing tools.
• Proven marketing experience with YouTube and major social media platforms.
• Deep knowledge of and passion for anime and manga is a strong plus.
• Expertise in social analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
• Proficient in Microsoft Office Suite, Google Workspace, Slack, and Adobe Photoshop.
• Exceptional communication and collaboration skills, both written and verbal.
• Solid graphic design and video editing capabilities.

• Highly attuned to pop culture and current trends.
• Well-versed in SVOD, AVOD, FAST, and theatrical distribution landscapes.
• Experienced in managing, mentoring, and developing cross-functional marketing teams.
• Passionate and curious about all aspects of entertainment and brand marketing.
• Naturally communicative and able to distill complex concepts into simple messaging.
• Comfortable in a fast-paced, dynamic environment with high intellectual curiosity.
• Solution-oriented mindset with a proactive approach to problem-solving.
• Agile and goal-driven, with a strong desire to take on challenges.
• Enthusiastic about anime and its global cultural impact.

To apply please email your resume to asasaki@pasona.com.

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Job Details

City: Encino
State: CA
Job Type: Permanent Job
Salary High: 110000.00
Salary Low: 70000.00
Languages: English;Japanese
Hours of Operation: 9-6
Benefits: Health Ins;Dental Ins;Vision Ins;401K;Long-term Disability;Paid Time Off;Paid Holidays

Contact Information

Job Owner: Amiri Sasaki
Job Owner Email : asasaki@pasona.com