Beckman Coulter Diagnostics
Manager, Integrated Marketing Communications
Beckman Coulter Diagnostics, Chaska, Minnesota, United States, 55318
Overview
Beckman Coulter Diagnostics, a Danaher operating company, leads in clinical diagnostics. Our work saves lives and we are united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where your unique viewpoint matters, and by harnessing Danaher’s system of continuous improvement you help turn ideas into impact. As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough to rapid and reliable sample analysis, we enable clinicians to deliver the best possible care with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence. Learn about the Danaher Business System which makes everything possible. Responsibilities
Provide Strategic Leadership: Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams. Drive New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions. Utilize Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team. Lead Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools. Qualifications
The essential requirements of the job include: Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels Proven experience leading cross-functional projects in a matrixed global organization or agency experience. Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred Travel and Environment
Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally Must have a valid driver’s license with an acceptable driving record Preferred Qualifications
A scientific or highly technical and regulated industry (e.g. healthcare, IVD, Medical Device, Life Science, or other scientific or engineering-based fields) Continuous improvement, operational excellence, and strategic execution Solving complex problems, exercising analytical judgment, and identifying innovative solutions Utilizing strong communication skills, with the ability to convey messages concisely and clearly across multiple channels to a global audience Compensation and Benefits
The annual salary range for this role is $115,000-$130,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: 1-202-419-7762 or applyassistance@danaher.com.
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Beckman Coulter Diagnostics, a Danaher operating company, leads in clinical diagnostics. Our work saves lives and we are united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where your unique viewpoint matters, and by harnessing Danaher’s system of continuous improvement you help turn ideas into impact. As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough to rapid and reliable sample analysis, we enable clinicians to deliver the best possible care with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence. Learn about the Danaher Business System which makes everything possible. Responsibilities
Provide Strategic Leadership: Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams. Drive New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions. Utilize Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team. Lead Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools. Qualifications
The essential requirements of the job include: Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels Proven experience leading cross-functional projects in a matrixed global organization or agency experience. Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred Travel and Environment
Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally Must have a valid driver’s license with an acceptable driving record Preferred Qualifications
A scientific or highly technical and regulated industry (e.g. healthcare, IVD, Medical Device, Life Science, or other scientific or engineering-based fields) Continuous improvement, operational excellence, and strategic execution Solving complex problems, exercising analytical judgment, and identifying innovative solutions Utilizing strong communication skills, with the ability to convey messages concisely and clearly across multiple channels to a global audience Compensation and Benefits
The annual salary range for this role is $115,000-$130,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: 1-202-419-7762 or applyassistance@danaher.com.
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