Marketing Manager (PR25029)

Overview Job Title:

Marketing Manager

(PR25029)

Office Location:

Houston, TX

Business/Department:

Marketing

General Role Description Develop, implement, and manage the Company’s marketing program for all business units (BU’s) and corporate communications.

Role Accountabilities

Propose creative ideas related to Company branding activities and execute, as approved

Propose and create marketing and promotional materials independently or through coordination with advertising agency, as approved

Report marketing performance against objectives and targets

Advise and support parent and group companies to ensure that trade shows and other marketing media achieve parent company branding objectives

Guide business units and advertising agency in creation and maintenance of Company’s online and social media

Evaluate marketing campaign effectiveness through quantitative analysis of results

Supervise website design and maintenance for all global websites

Ensure trade show organizer and booth fabricators and/or installers have provided all agreed deliverables per design

Monitor schedule, shipping, import compliance, and logistics for all imported marketing and trade show related goods and services, identify high risk shipments, and successfully resolve discrepancies

Prepare and issue Company’s and group companies’ newsletter articles and updates to company websites and maintain newsletter site

Negotiate with vendors for optimal cost where feasible

Provide cost information and advice for marketing department budget planning

Prepare and update trade show budgets, reporting to management as necessary

Identify new marketing communications vendors and suppliers including trade show planners and booth design and fabrication firms

Create and manage projects in the Company’s ERP system to accurately capture and track marketing related expenses

Create purchase requisitions and monitor vendor accounts for client gifts and trade shows

Execute and manage all company business unit promotional email campaigns

Ensure all technical sales brochures are approved by appropriate parties prior to issue

Ensure that all required marketing materials and supplies for internal and trade association sponsored training sessions are delivered as agreed

Ensure foreign language translations of product brochures and technical articles are complete, meet agreed to standards, and are delivered on schedule

Ensure all marketing related international shipments meet import/export compliance requirements and have properly completed commercial documentation

Prepare press releases for industry trade publications, as necessary or assigned

General Employee Accountabilities

Bring full effort to bear on tasks assigned by manager

Give manager best advice

Give earliest notice when work cannot be delivered as specified

Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

Comply with all Company policies, practices, and procedures and all regulations and laws

Recommend viable improvements proactively

Ensure effective utilization of business tools and processes

Minimum Qualifications

Bachelor’s degree in related field or equivalent education and/or work experience

5 years’ experience in marketing and marketing communications in a global B2B market

Demonstrated successful working relationships with external clients and other internal and external contacts

Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills

Demonstrated continuous improvement in areas of responsibility

Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps

Availability to travel domestically up to approximately 10%, and internationally up to approximately 5%, sometimes with limited notice

Preferred Qualifications

10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries

Demonstrated successful product marketing and brand management experience

Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

A resume may be attached to the online application, but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.

EEO/AA/M/F/Vet/Disability Employer

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries Business Consulting and Services and Advertising Services

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