Day One Agency
Senior Director, Integrated Brand Communications
Day One Agency, New York, New York, us, 10261
Senior Director, Integrated Brand Communications
Day One Agency—PR Week’s Midsize Agency of the Year and one of Fast Company’s Most Innovative Companies— is hiring a consumer-focused Senior Director, Integrated Brand Communications to join our growing team and help insert our brands into the biggest moments in the cultural calendar with breakthrough programs rooted in earned media. The right candidate will be ambitious, hard-working, and dedicated to understanding how to break through and reach audiences where they lurk today.
You’ll take pride in your work, show curiosity, and go the extra mile to ensure that our clients are serviced in the best possible way. We’re looking for self-starters with a combination of culture-led integrated communications and account management experience who are willing to work collaboratively and quickly to drive results. In return, you’ll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career.
Our company culture is at the core of everything we do. It’s what makes every day, Day One. We offer a highly collaborative environment where smart, passionate people come together to solve creative challenges and help our clients stay on the pulse of what’s next in our industry. It’s no secret; we work hard, but only on the things we love. It’s how we make projects like Chipotle’s Corn Kid or American Express’ first sneaker drop at NBA All-Star come to life.
Our relationships power us. Our colleagues, clients, and partners are the most important part of our business. If you want to join a fast-growing, award-winning, creative team, we’d love to hear from you.
This position is full-time, requires a hybrid work schedule, and is only available in New York City.
Responsibilities Responsibilities for this role will include serving as a day-to-day client and team leader. The ideal candidate will have a deep understanding of cultural trends, proven working knowledge of today’s media landscape, strong writing skills, and experience building multi-channel programs in partnership with creative teams that deliver earned results. This person will be responsible to lead integrated communications strategies that proactively and reactively achieve key business objectives. They will effectively drive a workstream forward while managing up and guiding more junior team members.
Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
Develop and execute integrated communications programs (including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
Understand how to conceive and execute successful, social-first programs that drive earned
Be proactive, anticipate client needs and keep multiple activities moving
Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
Cultivate and foster relationships with key traditional and new media contacts in the consumer space (sports, music, entertainment and lifestyle is a plus)
Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts
Develop high-quality written materials, showcasing strong writing and storytelling skills
Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
Willing and able to fuel and implement fresh thinking, push boundaries, and experiment — always looking for the “new” factor for our clients
Participate in new business pitch development and/or presentations
Qualifications
7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)
Experience working on large brands within the consumer lifestyle category (understanding the intersection of sports, music, entertainment with culture is a plus)
Prior experience in PR, consumer communications strategy, brand partnerships and large-scale event activations
Creative storytelling skills coupled with a deep understanding of how to package a modern earned story that fits how we consume information today
Deep understanding of developing traditional and new media strategies and strong media relationships
Ability to manage multiple short- and long-term programs and deliverables simultaneously
Excellent communication and writing skills
Experience engaging mid- to senior-level clients
Experience mentoring junior team members
Entrepreneurial mindset
Bachelor's Degree
Relentless curiosity — we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries
Compensation + Benefits We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
Company Credit Card
Uber Business Account
New Business Referral Bonus
Employee Referral Bonus
The base compensation range for this role is $130,000 - $155,000. This position is eligible for benefits that include medical insurance, retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City-based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation will be determined by factors such as candidates' work experience, skills, qualifications, and location.
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You’ll take pride in your work, show curiosity, and go the extra mile to ensure that our clients are serviced in the best possible way. We’re looking for self-starters with a combination of culture-led integrated communications and account management experience who are willing to work collaboratively and quickly to drive results. In return, you’ll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career.
Our company culture is at the core of everything we do. It’s what makes every day, Day One. We offer a highly collaborative environment where smart, passionate people come together to solve creative challenges and help our clients stay on the pulse of what’s next in our industry. It’s no secret; we work hard, but only on the things we love. It’s how we make projects like Chipotle’s Corn Kid or American Express’ first sneaker drop at NBA All-Star come to life.
Our relationships power us. Our colleagues, clients, and partners are the most important part of our business. If you want to join a fast-growing, award-winning, creative team, we’d love to hear from you.
This position is full-time, requires a hybrid work schedule, and is only available in New York City.
Responsibilities Responsibilities for this role will include serving as a day-to-day client and team leader. The ideal candidate will have a deep understanding of cultural trends, proven working knowledge of today’s media landscape, strong writing skills, and experience building multi-channel programs in partnership with creative teams that deliver earned results. This person will be responsible to lead integrated communications strategies that proactively and reactively achieve key business objectives. They will effectively drive a workstream forward while managing up and guiding more junior team members.
Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
Develop and execute integrated communications programs (including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
Understand how to conceive and execute successful, social-first programs that drive earned
Be proactive, anticipate client needs and keep multiple activities moving
Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
Cultivate and foster relationships with key traditional and new media contacts in the consumer space (sports, music, entertainment and lifestyle is a plus)
Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts
Develop high-quality written materials, showcasing strong writing and storytelling skills
Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
Willing and able to fuel and implement fresh thinking, push boundaries, and experiment — always looking for the “new” factor for our clients
Participate in new business pitch development and/or presentations
Qualifications
7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)
Experience working on large brands within the consumer lifestyle category (understanding the intersection of sports, music, entertainment with culture is a plus)
Prior experience in PR, consumer communications strategy, brand partnerships and large-scale event activations
Creative storytelling skills coupled with a deep understanding of how to package a modern earned story that fits how we consume information today
Deep understanding of developing traditional and new media strategies and strong media relationships
Ability to manage multiple short- and long-term programs and deliverables simultaneously
Excellent communication and writing skills
Experience engaging mid- to senior-level clients
Experience mentoring junior team members
Entrepreneurial mindset
Bachelor's Degree
Relentless curiosity — we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries
Compensation + Benefits We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
Company Credit Card
Uber Business Account
New Business Referral Bonus
Employee Referral Bonus
The base compensation range for this role is $130,000 - $155,000. This position is eligible for benefits that include medical insurance, retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City-based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation will be determined by factors such as candidates' work experience, skills, qualifications, and location.
#J-18808-Ljbffr