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SBH Fashion

Senior Community Manager

SBH Fashion, New York, New York, us, 10261

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Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion Overview High Growth Gen Z focused Skincare brand is looking for a Sr Community Manager.

Key Responsibilities

Community Strategy & Engagement

Own and evolve the vision for company's full community landscape – including ambassadors, creators, college reps, and superfans.

Develop strategies that foster organic connection, brand advocacy, and long-term community retention.

Lead personalized outreach, surprise & delight programs, and tiered engagement plans that keep the community excited and invested.

Team Leadership & Program Oversight

Manage, support, and develop a team of three direct reports across day-to-day execution and long-term strategy.

Set clear goals for each program and ensure team accountability through regular check-ins and performance tracking.

Foster a collaborative, inclusive team culture where ideas and feedback flow freely.

College & Campus Marketing

Lead the development and execution of all campus marketing programs – activating reps at priority schools and shaping regionally relevant campaigns.

Build strong relationships with student leaders, organizations, and ambassadors to ensure brand remains a culturally relevant brand on college campuses.

Oversee rep playbooks, communications, and event planning in collaboration with internal partners.

Creator & Ambassador Management

Oversee ambassador segmentation and creator relationship tracking, ensuring each cohort receives tailored communication and opportunities.

Partner with the Influencer and Social teams to identify standout creators from within the community for potential brand partnerships or elevated content features.

Manage seeding strategies and ambassador product gifting in support of key brand moments.

Cross-Functional Collaboration & Campaign Execution

Work closely with Creative, Social, and Influencer teams to bring community voices into product launches, campaigns, and brand storytelling moments.

Brief ambassadors and reps with clear, compelling content direction that inspires authentic, on-brand output.

Ensure all community efforts support larger brand initiatives and marketing goals.

Reporting & Optimization

Maintain weekly and monthly reporting across all community initiatives, including KPIs like engagement, participation, content volume, and sentiment.

Use performance insights to inform future planning and optimize programs for scale and impact.

Regularly audit tools and processes to ensure community tracking systems are efficient and effective.

Who You Are

5-8 years of experience in community, influencer, or brand marketing within the beauty or consumer space.

2+ years experience managing direct reports, with a proven ability to mentor and grow a team.

Deep understanding of Gen Z culture and the beauty content landscape.

Exceptionally strong communicator and relationship-builder – you thrive in a role where people are at the center.

Highly organized, detail-oriented, and comfortable balancing strategy with hands-on execution.

Passionate about building meaningful connections and turning customers into lifelong brand advocates.

Salary is based on experience, with an expected range of approximately $95,000–$115,000.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries: Staffing and Recruiting

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