SBH Fashion is hiring: Senior Community Manager in New York

Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion

Overview

High Growth Gen Z focused Skincare brand is looking for a Sr Community Manager.

Key Responsibilities

• Community Strategy & Engagement
  • Own and evolve the vision for company's full community landscape – including ambassadors, creators, college reps, and superfans.
  • Develop strategies that foster organic connection, brand advocacy, and long-term community retention.
  • Lead personalized outreach, surprise & delight programs, and tiered engagement plans that keep the community excited and invested.
• Team Leadership & Program Oversight
  • Manage, support, and develop a team of three direct reports across day-to-day execution and long-term strategy.
  • Set clear goals for each program and ensure team accountability through regular check-ins and performance tracking.
  • Foster a collaborative, inclusive team culture where ideas and feedback flow freely.
• College & Campus Marketing
  • Lead the development and execution of all campus marketing programs – activating reps at priority schools and shaping regionally relevant campaigns.
  • Build strong relationships with student leaders, organizations, and ambassadors to ensure brand remains a culturally relevant brand on college campuses.
  • Oversee rep playbooks, communications, and event planning in collaboration with internal partners.
• Creator & Ambassador Management
  • Oversee ambassador segmentation and creator relationship tracking, ensuring each cohort receives tailored communication and opportunities.
  • Partner with the Influencer and Social teams to identify standout creators from within the community for potential brand partnerships or elevated content features.
  • Manage seeding strategies and ambassador product gifting in support of key brand moments.
• Cross-Functional Collaboration & Campaign Execution
  • Work closely with Creative, Social, and Influencer teams to bring community voices into product launches, campaigns, and brand storytelling moments.
  • Brief ambassadors and reps with clear, compelling content direction that inspires authentic, on-brand output.
  • Ensure all community efforts support larger brand initiatives and marketing goals.
• Reporting & Optimization
  • Maintain weekly and monthly reporting across all community initiatives, including KPIs like engagement, participation, content volume, and sentiment.
  • Use performance insights to inform future planning and optimize programs for scale and impact.
  • Regularly audit tools and processes to ensure community tracking systems are efficient and effective.

Who You Are

• 5-8 years of experience in community, influencer, or brand marketing within the beauty or consumer space.
• 2+ years experience managing direct reports, with a proven ability to mentor and grow a team.
• Deep understanding of Gen Z culture and the beauty content landscape.
• Exceptionally strong communicator and relationship-builder – you thrive in a role where people are at the center.
• Highly organized, detail-oriented, and comfortable balancing strategy with hands-on execution.
• Passionate about building meaningful connections and turning customers into lifelong brand advocates.

Salary is based on experience, with an expected range of approximately $95,000–$115,000.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Staffing and Recruiting

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