Ping Identity
Senior Director, Customer Marketing, Campaigns & Tier 1 Events
Ping Identity, Denver, Colorado, United States, 80285
Overview
Ping Identity is seeking a dynamic and experienced Senior Director of Customer Marketing, Campaigns & Tier 1 Events to lead the strategic evolution of these three pillars of our marketing engine. As a key member of our Marketing Leadership Team, this role will oversee high-impact teams and work cross-functionally across all marketing functions, playing a central role in accelerating pipeline, increasing customer loyalty, and amplifying brand influence. You’ll be responsible for taking these functions to the next level—building a more unified, data-driven, and customer-centric approach that drives growth across the full customer lifecycle. This is a highly cross-functional leadership role that will require tight collaboration across Product Marketing, Demand Gen, Field Marketing, Sales, and Customer Success.
What You’ll Be Responsible For
Customer Marketing
Own the full customer lifecycle marketing strategy—from onboarding and engagement to retention, expansion, and advocacy. Build and scale customer reference, testimonial, and advocacy programs, ensuring customers are at the center of our storytelling and GTM motions. Partner with Customer Success to drive value realization and engagement through strategic campaigns, success stories, and community. Lead a team focused on elevating the customer voice as a powerful growth lever. Integrated Campaigns
Architect a cohesive, multi-channel campaign strategy aligned across Marketing, SDRs, Sales, and Product Marketing. Ensure every campaign is deeply tied to business outcomes—pipeline generation, expansion, and brand impact. Break down silos and unify marketing motions under a shared campaign framework that’s consistent across teams and regions. Lead a team responsible for campaign planning, orchestration, and reporting. Tier 1 Events
Redefine our event experience strategy to elevate brand perception and deepen customer and prospect engagement. Oversee the planning and execution of high-impact events, including PingYOUniverse and major industry conferences. Drive alignment between in-person and digital experiences, ensuring event strategy amplifies integrated campaigns and thought leadership. Lead a team that builds memorable, outcomes-driven experiences with measurable ROI. What We're Looking For
10+ years of progressive marketing leadership experience in B2B tech/SaaS, including experience managing multiple teams and functions. Strong background in customer marketing, campaign strategy, and event leadership. Experience working closely with Sales and SDRs on GTM execution. Proven success in building and scaling customer advocacy programs and integrated campaign frameworks. Passion for crafting exceptional customer and brand experiences. A collaborative, entrepreneurial mindset with a bias for action and results. Why Join Us
At Ping Identity, we’re on a mission to secure the digital world through identity. As we scale toward $1B and beyond, we’re investing deeply in marketing—and this role is key to that vision. You’ll lead from the center of it all, helping shape how we go to market, how we connect with our customers, and how we drive the next wave of growth. Salary Range
USA: $182,000 to $236,500 plus bonus In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities. Life at Ping
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. A company culture that empowers you to do your best work. Employee Resource Groups that create a sense of belonging for everyone. Regular company and team bonding events. Competitive benefits and perks. Global volunteering and community initiatives. Our Benefits
Generous PTO & Holiday Schedule Parental Leave Progressive Healthcare Options Retirement Programs Education reimbursement Commuter Offset (Specific locations) Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Software Development
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Ping Identity is seeking a dynamic and experienced Senior Director of Customer Marketing, Campaigns & Tier 1 Events to lead the strategic evolution of these three pillars of our marketing engine. As a key member of our Marketing Leadership Team, this role will oversee high-impact teams and work cross-functionally across all marketing functions, playing a central role in accelerating pipeline, increasing customer loyalty, and amplifying brand influence. You’ll be responsible for taking these functions to the next level—building a more unified, data-driven, and customer-centric approach that drives growth across the full customer lifecycle. This is a highly cross-functional leadership role that will require tight collaboration across Product Marketing, Demand Gen, Field Marketing, Sales, and Customer Success.
What You’ll Be Responsible For
Customer Marketing
Own the full customer lifecycle marketing strategy—from onboarding and engagement to retention, expansion, and advocacy. Build and scale customer reference, testimonial, and advocacy programs, ensuring customers are at the center of our storytelling and GTM motions. Partner with Customer Success to drive value realization and engagement through strategic campaigns, success stories, and community. Lead a team focused on elevating the customer voice as a powerful growth lever. Integrated Campaigns
Architect a cohesive, multi-channel campaign strategy aligned across Marketing, SDRs, Sales, and Product Marketing. Ensure every campaign is deeply tied to business outcomes—pipeline generation, expansion, and brand impact. Break down silos and unify marketing motions under a shared campaign framework that’s consistent across teams and regions. Lead a team responsible for campaign planning, orchestration, and reporting. Tier 1 Events
Redefine our event experience strategy to elevate brand perception and deepen customer and prospect engagement. Oversee the planning and execution of high-impact events, including PingYOUniverse and major industry conferences. Drive alignment between in-person and digital experiences, ensuring event strategy amplifies integrated campaigns and thought leadership. Lead a team that builds memorable, outcomes-driven experiences with measurable ROI. What We're Looking For
10+ years of progressive marketing leadership experience in B2B tech/SaaS, including experience managing multiple teams and functions. Strong background in customer marketing, campaign strategy, and event leadership. Experience working closely with Sales and SDRs on GTM execution. Proven success in building and scaling customer advocacy programs and integrated campaign frameworks. Passion for crafting exceptional customer and brand experiences. A collaborative, entrepreneurial mindset with a bias for action and results. Why Join Us
At Ping Identity, we’re on a mission to secure the digital world through identity. As we scale toward $1B and beyond, we’re investing deeply in marketing—and this role is key to that vision. You’ll lead from the center of it all, helping shape how we go to market, how we connect with our customers, and how we drive the next wave of growth. Salary Range
USA: $182,000 to $236,500 plus bonus In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities. Life at Ping
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. A company culture that empowers you to do your best work. Employee Resource Groups that create a sense of belonging for everyone. Regular company and team bonding events. Competitive benefits and perks. Global volunteering and community initiatives. Our Benefits
Generous PTO & Holiday Schedule Parental Leave Progressive Healthcare Options Retirement Programs Education reimbursement Commuter Offset (Specific locations) Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Software Development
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