Ping Identity
Director, Marketing Analytics & Operations
Ping Identity, Denver, Colorado, United States, 80285
Overview
Director, Marketing Analytics & Operations Ping Identity We are seeking a highly analytical and strategic Director, Marketing Analytics & Operations to lead our marketing analytics function. This pivotal role will be responsible for transforming raw data into actionable insights, driving our marketing strategy, and optimizing performance across the entire customer lifecycle. The ideal candidate will be a visionary leader with a deep understanding of marketing operations, data analysis, and a proven track record of building and leading high-performing analytics teams. You will play a critical role in defining our Ideal Customer Profile (ICP), establishing next-level marketing metrics, and setting ambitious but achievable targets that align with our business objectives. This position requires a blend of technical expertise, strategic thinking, and strong leadership skills to guide our analytics team and influence key stakeholders. Key Responsibilities
Lead Ideal Customer Profile (ICP) Analysis: Drive ongoing analysis and refinement of the ICP, leveraging internal and external data sources to identify key attributes, behaviors, and firmographics that define our most valuable customers. Partner with Sales and Product teams to ensure alignment and operationalization of ICP insights. Develop Next-Level Marketing Metrics & Analytics: Design, implement, and maintain advanced marketing metrics and reporting frameworks across the entire marketing journey (awareness, consideration, conversion, retention). Establish predictive models, attribution insights, and customer lifetime value (CLTV) analysis. Customer Lifecycle Performance Measurement: Establish analytics for the customer lifecycle, identify touchpoints and optimization opportunities; develop dashboards and reports offering a holistic view of engagement and value. Build Customer Marketing Metric Targets: Collaborate with Marketing, Sales, and Product leadership to develop data-driven targets for key marketing initiatives and campaigns, ensuring alignment with business goals. Annual Marketing Operating Plan & Target Setting: Lead development of the annual marketing operating plan, including target setting for pipeline generation, customer acquisition, retention, and revenue contribution; provide strategic recommendations based on trends and performance. Team Leadership & Development: Lead a team of marketing analysts, fostering data integrity, analytical rigor, and continuous learning; provide mentorship and professional development to enhance capabilities and impact. Data Governance & Infrastructure: Partner with IT and Data Engineering to ensure data quality and accessibility; champion data governance and privacy best practices. Strategic Insights & Recommendations: Translate data findings into clear, actionable insights for marketing leadership and cross-functional teams; identify opportunities for optimization and efficiency. Technology & Tools: Evaluate and implement marketing analytics tools and technologies to improve reporting and operational efficiency. Qualifications
Bachelors degree in Marketing, Business, Economics, Statistics, Data Science, or related quantitative field; Masters degree preferred. 12+ years of experience in marketing analytics, marketing operations, or business intelligence, with 3-5 years in a leadership role. Proven expertise in measuring marketing performance across channels and the full customer lifecycle. Strong understanding of B2B marketing concepts, sales funnels, and customer journey mapping. Advanced proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and data visualization tools (e.g., Tableau, Power BI, Looker). Expert-level SQL; Python or R for statistical analysis is a plus. Experience building and leading high-performing analytics teams, including hiring and coaching. Excellent analytical, problem-solving, and communication skills; ability to present insights to technical and non-technical audiences. Strategic thinker who connects data to business outcomes and influences decisions at all levels. Salary Range: USA: $122,083 to $160,000 + Bonus. In accordance with Colorados Equal Pay for Equal Work Act (SB 19-085), the approximate compensation range for this role in Colorado is listed above. Final compensation will be determined by knowledge, skills, and abilities. Life at Ping
We believe in and facilitate a flexible, collaborative work environment. Were growing quickly, but stay true to startup values. We hire talented, smart, fun, and genuine people who succeed together. A culture that empowers you to do your best work. Employee Resource Groups fostering belonging. Regular company and team bonding events. Competitive benefits and perks. Global volunteering and community initiatives. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable law. #J-18808-Ljbffr
Director, Marketing Analytics & Operations Ping Identity We are seeking a highly analytical and strategic Director, Marketing Analytics & Operations to lead our marketing analytics function. This pivotal role will be responsible for transforming raw data into actionable insights, driving our marketing strategy, and optimizing performance across the entire customer lifecycle. The ideal candidate will be a visionary leader with a deep understanding of marketing operations, data analysis, and a proven track record of building and leading high-performing analytics teams. You will play a critical role in defining our Ideal Customer Profile (ICP), establishing next-level marketing metrics, and setting ambitious but achievable targets that align with our business objectives. This position requires a blend of technical expertise, strategic thinking, and strong leadership skills to guide our analytics team and influence key stakeholders. Key Responsibilities
Lead Ideal Customer Profile (ICP) Analysis: Drive ongoing analysis and refinement of the ICP, leveraging internal and external data sources to identify key attributes, behaviors, and firmographics that define our most valuable customers. Partner with Sales and Product teams to ensure alignment and operationalization of ICP insights. Develop Next-Level Marketing Metrics & Analytics: Design, implement, and maintain advanced marketing metrics and reporting frameworks across the entire marketing journey (awareness, consideration, conversion, retention). Establish predictive models, attribution insights, and customer lifetime value (CLTV) analysis. Customer Lifecycle Performance Measurement: Establish analytics for the customer lifecycle, identify touchpoints and optimization opportunities; develop dashboards and reports offering a holistic view of engagement and value. Build Customer Marketing Metric Targets: Collaborate with Marketing, Sales, and Product leadership to develop data-driven targets for key marketing initiatives and campaigns, ensuring alignment with business goals. Annual Marketing Operating Plan & Target Setting: Lead development of the annual marketing operating plan, including target setting for pipeline generation, customer acquisition, retention, and revenue contribution; provide strategic recommendations based on trends and performance. Team Leadership & Development: Lead a team of marketing analysts, fostering data integrity, analytical rigor, and continuous learning; provide mentorship and professional development to enhance capabilities and impact. Data Governance & Infrastructure: Partner with IT and Data Engineering to ensure data quality and accessibility; champion data governance and privacy best practices. Strategic Insights & Recommendations: Translate data findings into clear, actionable insights for marketing leadership and cross-functional teams; identify opportunities for optimization and efficiency. Technology & Tools: Evaluate and implement marketing analytics tools and technologies to improve reporting and operational efficiency. Qualifications
Bachelors degree in Marketing, Business, Economics, Statistics, Data Science, or related quantitative field; Masters degree preferred. 12+ years of experience in marketing analytics, marketing operations, or business intelligence, with 3-5 years in a leadership role. Proven expertise in measuring marketing performance across channels and the full customer lifecycle. Strong understanding of B2B marketing concepts, sales funnels, and customer journey mapping. Advanced proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and data visualization tools (e.g., Tableau, Power BI, Looker). Expert-level SQL; Python or R for statistical analysis is a plus. Experience building and leading high-performing analytics teams, including hiring and coaching. Excellent analytical, problem-solving, and communication skills; ability to present insights to technical and non-technical audiences. Strategic thinker who connects data to business outcomes and influences decisions at all levels. Salary Range: USA: $122,083 to $160,000 + Bonus. In accordance with Colorados Equal Pay for Equal Work Act (SB 19-085), the approximate compensation range for this role in Colorado is listed above. Final compensation will be determined by knowledge, skills, and abilities. Life at Ping
We believe in and facilitate a flexible, collaborative work environment. Were growing quickly, but stay true to startup values. We hire talented, smart, fun, and genuine people who succeed together. A culture that empowers you to do your best work. Employee Resource Groups fostering belonging. Regular company and team bonding events. Competitive benefits and perks. Global volunteering and community initiatives. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable law. #J-18808-Ljbffr