MrBeast
About the Role
The
Senior Creative Strategy Lead
is a key partner to both the internal team and external brands—helping shape long-term creative partnerships that extend beyond individual campaigns. This role combines big-picture strategic thinking with hands-on executional oversight, ensuring that every brand engagement is insight-driven, creatively bold, and flawlessly delivered.
You’ll collaborate with Strategic Brand Partnership VPs to craft smart, scalable, and platform-native ideas—then shepherd those concepts through production and delivery to ensure they land with impact. From branded storytelling to IP-driven content extensions, you’ll help brands show up meaningfully across
MrBeast 's entire content ecosystem.
Reports to: VP, Partner Solutions
Location: New York, Los Angeles, Chicago, Greenville
Type: Full-time
Key Responsibilities
Creative Partnership Development: Partner with Strategic Brand Partnership leads to develop long-range creative strategies rooted in brand objectives, platform behaviors, and cultural insight.
Translate briefs into breakthrough concepts that span YouTube, TikTok, Shorts, Instagram, and emerging formats—grounded in
MrBeast 's voice and content style.
Ideate how brands can activate through
MrBeast
IP and character-driven storytelling across channels, social extensions, and custom media formats.
Co-author pitch narratives and packaging frameworks that sell through creative visions with clarity and conviction.
Executional Shepherding: Serve as the creative owner of key partnerships—guiding the work from strategic approval through production and final delivery.
Executional Shepherding: Act as the client-facing creative lead during execution: facilitating feedback loops, approvals, and decision-making with professionalism and poise.
Executional Shepherding: Be present on set (in person or virtually) to ensure brand integrations are executed with integrity, impact, and adherence to the creative vision.
Cross-Functional Collaboration: Partner with production, social, editorial, and post teams to translate ideas into high-quality deliverables across all assets and channels.
Cross-Functional Collaboration: Work closely with Account Managers and producers to manage timelines, approvals, client updates, and creative QA.
Cross-Functional Collaboration: Contribute to internal systems, playbooks, and processes that streamline delivery, reduce friction, and raise the creative bar.
What You’ll Bring
8–10+ years in creative strategy, brand storytelling, or content innovation—ideally at a platform, creative agency, or media company.
A strong track record of developing and delivering successful branded content partnerships.
Deep fluency in creator-led media, with experience across YouTube, TikTok, Shorts, and emerging formats.
Strong narrative instincts and the ability to craft strategic creative frameworks that drive business and audience value.
Production literacy and experience collaborating with producers, editors, and content creators at pace.
Excellent client communication and presentation skills—comfortable owning the creative relationship through execution.
High energy, low ego, and the ability to thrive in a fast-paced, high-growth environment.
Benefits
Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Media Production
#J-18808-Ljbffr
Senior Creative Strategy Lead
is a key partner to both the internal team and external brands—helping shape long-term creative partnerships that extend beyond individual campaigns. This role combines big-picture strategic thinking with hands-on executional oversight, ensuring that every brand engagement is insight-driven, creatively bold, and flawlessly delivered.
You’ll collaborate with Strategic Brand Partnership VPs to craft smart, scalable, and platform-native ideas—then shepherd those concepts through production and delivery to ensure they land with impact. From branded storytelling to IP-driven content extensions, you’ll help brands show up meaningfully across
MrBeast 's entire content ecosystem.
Reports to: VP, Partner Solutions
Location: New York, Los Angeles, Chicago, Greenville
Type: Full-time
Key Responsibilities
Creative Partnership Development: Partner with Strategic Brand Partnership leads to develop long-range creative strategies rooted in brand objectives, platform behaviors, and cultural insight.
Translate briefs into breakthrough concepts that span YouTube, TikTok, Shorts, Instagram, and emerging formats—grounded in
MrBeast 's voice and content style.
Ideate how brands can activate through
MrBeast
IP and character-driven storytelling across channels, social extensions, and custom media formats.
Co-author pitch narratives and packaging frameworks that sell through creative visions with clarity and conviction.
Executional Shepherding: Serve as the creative owner of key partnerships—guiding the work from strategic approval through production and final delivery.
Executional Shepherding: Act as the client-facing creative lead during execution: facilitating feedback loops, approvals, and decision-making with professionalism and poise.
Executional Shepherding: Be present on set (in person or virtually) to ensure brand integrations are executed with integrity, impact, and adherence to the creative vision.
Cross-Functional Collaboration: Partner with production, social, editorial, and post teams to translate ideas into high-quality deliverables across all assets and channels.
Cross-Functional Collaboration: Work closely with Account Managers and producers to manage timelines, approvals, client updates, and creative QA.
Cross-Functional Collaboration: Contribute to internal systems, playbooks, and processes that streamline delivery, reduce friction, and raise the creative bar.
What You’ll Bring
8–10+ years in creative strategy, brand storytelling, or content innovation—ideally at a platform, creative agency, or media company.
A strong track record of developing and delivering successful branded content partnerships.
Deep fluency in creator-led media, with experience across YouTube, TikTok, Shorts, and emerging formats.
Strong narrative instincts and the ability to craft strategic creative frameworks that drive business and audience value.
Production literacy and experience collaborating with producers, editors, and content creators at pace.
Excellent client communication and presentation skills—comfortable owning the creative relationship through execution.
High energy, low ego, and the ability to thrive in a fast-paced, high-growth environment.
Benefits
Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Media Production
#J-18808-Ljbffr