Decentralized Masters
Overview
Decentralized Masters is at the forefront of DeFi education globally. In just two years, we have grown from a pioneering pair of co-founders to over 75 dedicated professionals. Today, we are recognized as a fast-growing enterprise in the sector, with expectations to evolve into a unicorn by 2030. We operate on a bootstrapped model and are on track to achieve $50 million in revenue this year.
What will you be doing? The CMO will be responsible for setting and executing our global marketing strategy, managing performance across multiple verticals, and delivering measurable growth in leads, conversions, and revenue. This is a highly strategic and operational role for a proven leader who understands performance marketing at scale, particularly within information publishing, financial education, or crypto/alternative investing spaces.
Key Responsibilities
Lead the entire marketing department, including Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing
Define and drive the overarching marketing strategy aligned with business goals
Build, coach, and scale a high-performing team of marketers, creatives, and strategists
Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization
Paid Media
Oversee 7-figure/month ad spend across Meta, Google, YouTube, and native platforms
Ensure profitability and scalability of campaigns with strong ROAS
Leverage Agora-style direct response copywriting and funnels to drive conversions and LTV
Organic Growth
Develop content strategies that grow brand visibility and thought leadership across YouTube, LinkedIn, Twitter/X, and emerging platforms
Oversee SEO strategy and execution, including traffic growth and keyword positioning
Align content with sales and educational objectives
Affiliate & Partnerships
Build and optimize a high-performing affiliate program using industry best practices and tracking platforms
Recruit top-tier partners and JV opportunities within the financial/crypto ecosystem
Ensure compliance, alignment, and performance tracking across affiliate efforts
Analytics & Optimization
Own marketing KPIs: CAC, LTV, ROAS, CPL, churn rate, etc
Implement robust reporting systems and data dashboards
Lead weekly/monthly performance reviews and iterative strategy adjustments
Requirements Must-Have Qualifications
10+ years in performance marketing, with at least 5 years in a leadership/executive role. Proven ability to lead and scale marketing teams in a fast-growth, remote-first environment
Direct response marketing background with a deep understanding of copy, funnels, and customer psychology
Experience managing multi-channel campaigns and large media budgets
Strong background in affiliate marketing and strategic partnerships
Excellent communication, leadership, and decision-making skills
Experience with analytics tools (Google Analytics, Meta Ad Manager, Hyros, etc.)
Previous remote team leadership across time zones
Nice-to-Have
Previous experience working at Agora Financial (minimum 1-2 years)
Experience in the DeFi, Web3, or crypto education space
Familiarity with MarTech stacks like HubSpot, ClickFunnels, WordPress, and custom dashboards
Benefits
Competitive Salary Package
Full-time / 40 hours a week
Unlimited PTO
Flexible Work Schedule
Team Off-sites
Supportive, dynamic culture with team members across 22+ countries
Entirely remote setup — work from anywhere in the world!
If you are ready to take on a challenge that will shape the future of crypto finance and grow with a team of innovators, we want to hear from you!
Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
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What will you be doing? The CMO will be responsible for setting and executing our global marketing strategy, managing performance across multiple verticals, and delivering measurable growth in leads, conversions, and revenue. This is a highly strategic and operational role for a proven leader who understands performance marketing at scale, particularly within information publishing, financial education, or crypto/alternative investing spaces.
Key Responsibilities
Lead the entire marketing department, including Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing
Define and drive the overarching marketing strategy aligned with business goals
Build, coach, and scale a high-performing team of marketers, creatives, and strategists
Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization
Paid Media
Oversee 7-figure/month ad spend across Meta, Google, YouTube, and native platforms
Ensure profitability and scalability of campaigns with strong ROAS
Leverage Agora-style direct response copywriting and funnels to drive conversions and LTV
Organic Growth
Develop content strategies that grow brand visibility and thought leadership across YouTube, LinkedIn, Twitter/X, and emerging platforms
Oversee SEO strategy and execution, including traffic growth and keyword positioning
Align content with sales and educational objectives
Affiliate & Partnerships
Build and optimize a high-performing affiliate program using industry best practices and tracking platforms
Recruit top-tier partners and JV opportunities within the financial/crypto ecosystem
Ensure compliance, alignment, and performance tracking across affiliate efforts
Analytics & Optimization
Own marketing KPIs: CAC, LTV, ROAS, CPL, churn rate, etc
Implement robust reporting systems and data dashboards
Lead weekly/monthly performance reviews and iterative strategy adjustments
Requirements Must-Have Qualifications
10+ years in performance marketing, with at least 5 years in a leadership/executive role. Proven ability to lead and scale marketing teams in a fast-growth, remote-first environment
Direct response marketing background with a deep understanding of copy, funnels, and customer psychology
Experience managing multi-channel campaigns and large media budgets
Strong background in affiliate marketing and strategic partnerships
Excellent communication, leadership, and decision-making skills
Experience with analytics tools (Google Analytics, Meta Ad Manager, Hyros, etc.)
Previous remote team leadership across time zones
Nice-to-Have
Previous experience working at Agora Financial (minimum 1-2 years)
Experience in the DeFi, Web3, or crypto education space
Familiarity with MarTech stacks like HubSpot, ClickFunnels, WordPress, and custom dashboards
Benefits
Competitive Salary Package
Full-time / 40 hours a week
Unlimited PTO
Flexible Work Schedule
Team Off-sites
Supportive, dynamic culture with team members across 22+ countries
Entirely remote setup — work from anywhere in the world!
If you are ready to take on a challenge that will shape the future of crypto finance and grow with a team of innovators, we want to hear from you!
Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
#J-18808-Ljbffr