Overview
Decentralized Masters is at the forefront of DeFi education globally. In just two years, we have grown from a pioneering pair of co-founders to over 75 dedicated professionals. Today, we are recognized as a fast-growing enterprise in the sector, with expectations to evolve into a unicorn by 2030. We operate on a bootstrapped model and are on track to achieve $50 million in revenue this year.
What will you be doing?
The CMO will be responsible for setting and executing our global marketing strategy, managing performance across multiple verticals, and delivering measurable growth in leads, conversions, and revenue. This is a highly strategic and operational role for a proven leader who understands performance marketing at scale, particularly within information publishing, financial education, or crypto/alternative investing spaces.
Key Responsibilities
- Lead the entire marketing department, including Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing
- Define and drive the overarching marketing strategy aligned with business goals
- Build, coach, and scale a high-performing team of marketers, creatives, and strategists
- Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization
Paid Media
- Oversee 7-figure/month ad spend across Meta, Google, YouTube, and native platforms
- Ensure profitability and scalability of campaigns with strong ROAS
- Leverage Agora-style direct response copywriting and funnels to drive conversions and LTV
Organic Growth
- Develop content strategies that grow brand visibility and thought leadership across YouTube, LinkedIn, Twitter/X, and emerging platforms
- Oversee SEO strategy and execution, including traffic growth and keyword positioning
- Align content with sales and educational objectives
Affiliate & Partnerships
- Build and optimize a high-performing affiliate program using industry best practices and tracking platforms
- Recruit top-tier partners and JV opportunities within the financial/crypto ecosystem
- Ensure compliance, alignment, and performance tracking across affiliate efforts
Analytics & Optimization
- Own marketing KPIs: CAC, LTV, ROAS, CPL, churn rate, etc
- Implement robust reporting systems and data dashboards
- Lead weekly/monthly performance reviews and iterative strategy adjustments
Requirements
Must-Have Qualifications
- 10+ years in performance marketing, with at least 5 years in a leadership/executive role. Proven ability to lead and scale marketing teams in a fast-growth, remote-first environment
- Direct response marketing background with a deep understanding of copy, funnels, and customer psychology
- Experience managing multi-channel campaigns and large media budgets
- Strong background in affiliate marketing and strategic partnerships
- Excellent communication, leadership, and decision-making skills
- Experience with analytics tools (Google Analytics, Meta Ad Manager, Hyros, etc.)
- Previous remote team leadership across time zones
Nice-to-Have
- Previous experience working at Agora Financial (minimum 1-2 years)
- Experience in the DeFi, Web3, or crypto education space
- Familiarity with MarTech stacks like HubSpot, ClickFunnels, WordPress, and custom dashboards
Benefits
- Competitive Salary Package
- Full-time / 40 hours a week
- Unlimited PTO
- Flexible Work Schedule
- Team Off-sites
- Supportive, dynamic culture with team members across 22+ countries
- Entirely remote setup — work from anywhere in the world!
If you are ready to take on a challenge that will shape the future of crypto finance and grow with a team of innovators, we want to hear from you!
Details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing
- Industries: IT Services and IT Consulting