Intuit
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Senior Marketing Specialist: Demand Gen
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Intuit 1 day ago Be among the first 25 applicants Join to apply for the
Senior Marketing Specialist: Demand Gen
role at
Intuit Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences. Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.
What you'll bring
Experience in SaaS Business Models: 5+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company. Demand Generation Expertise: Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns. In-Product Marketing Proficiency: Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest. Analytical Acumen: Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue. Customer Centricity: Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand. Collaboration Skills: Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams. Creative and Innovative Thinking: Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus. Experience marketing financial management solutions or related SaaS offerings highly desirable. Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights. Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).
How you will lead
Demand Generation Strategy: Design, implement, and optimize product marketing strategies that accelerate acquisition of new subscribers and expand adoption of complementary QuickBooks products and services.
Subscriber Retention and Growth: Focus on driving growth within the customer base, with specific emphasis on upselling and cross-selling within the QuickBooks ecosystem (e.g., Payroll, Payments, QBLive Expert Services, etc). In-Product Engagement: Partner with product teams to deliver messaging, offers, and calls-to-action directly within the user experience, increasing awareness of key benefits and driving upsell and attach opportunities that include a high-touch opportunity for our high value customers. Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities. Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona. Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies. Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments. Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings. Customer Success Knowledge: Hands-on experience working within or alongside customer success teams Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives. Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $164,500.00 - 222,500.00Southern California $159,000.00 - 215,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Sign in to set job alerts for “Senior Marketing Specialist” roles.
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Senior Marketing Specialist: Demand Gen
role at
Intuit 1 day ago Be among the first 25 applicants Join to apply for the
Senior Marketing Specialist: Demand Gen
role at
Intuit Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences. Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.
What you'll bring
Experience in SaaS Business Models: 5+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company. Demand Generation Expertise: Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns. In-Product Marketing Proficiency: Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest. Analytical Acumen: Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue. Customer Centricity: Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand. Collaboration Skills: Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams. Creative and Innovative Thinking: Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus. Experience marketing financial management solutions or related SaaS offerings highly desirable. Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights. Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).
How you will lead
Demand Generation Strategy: Design, implement, and optimize product marketing strategies that accelerate acquisition of new subscribers and expand adoption of complementary QuickBooks products and services.
Subscriber Retention and Growth: Focus on driving growth within the customer base, with specific emphasis on upselling and cross-selling within the QuickBooks ecosystem (e.g., Payroll, Payments, QBLive Expert Services, etc). In-Product Engagement: Partner with product teams to deliver messaging, offers, and calls-to-action directly within the user experience, increasing awareness of key benefits and driving upsell and attach opportunities that include a high-touch opportunity for our high value customers. Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities. Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona. Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies. Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments. Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings. Customer Success Knowledge: Hands-on experience working within or alongside customer success teams Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives. Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $164,500.00 - 222,500.00Southern California $159,000.00 - 215,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Sign in to set job alerts for “Senior Marketing Specialist” roles.
Integrated Marketing Manager- Global Marketing
San Jose, CA $112,356.00-$211,112.00 1 week ago Sr. Marketing Manager II, Paid Media - Small Business
Mountain View, CA $149,000.00-$233,000.00 1 week ago Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago Associate Manager, Influencer Marketing - Fenty
San Francisco Bay Area $79,900.00-$99,900.00 3 weeks ago Manager, Marketing Operations (Global Focus)
San Mateo, CA $161,100.00-$241,700.00 1 week ago San Mateo, CA $145,000.00-$190,000.00 3 weeks ago Menlo Park, CA $99,000.00-$151,000.00 2 weeks ago San Jose, CA $100,500.00-$173,250.00 1 day ago Mountain View, CA $171,000.00-$254,000.00 15 hours ago Mountain View, CA $137,000.00-$201,000.00 1 week ago Brand Marketing Manager, Cross-Family of Apps
Brand Marketing Manager, Cross-Family of Apps
Global Marketing Manager, Trust and Safety
San Jose, CA $112,356.00-$211,112.00 2 weeks ago Mountain View, CA $85,100.00-$185,300.00 1 week ago San Mateo, CA $207,000.00-$297,000.00 6 days ago Sunnyvale, CA $137,000.00-$201,000.00 2 weeks ago Menlo Park, CA $158,000.00-$223,000.00 21 hours ago San Francisco Bay Area $60.00-$75.00 12 hours ago Product Marketing Manager, General Market Ads
San Jose, CA $84,500.00-$140,250.00 2 months ago Senior Global Brand Manager-Fenty Beauty
San Francisco Bay Area $12,400.00-$150,000.00 3 weeks ago Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago Product Marketing & Operations Manager (Gen AI)
San Jose, CA $103,200.00-$244,888.00 3 weeks ago San Mateo, CA $145,000.00-$190,000.00 3 weeks ago San Mateo, CA $148,200.00-$222,200.00 16 hours ago San Jose, CA $90,000.00-$120,000.00 2 days ago Menlo Park, CA $122,000.00-$176,000.00 21 hours ago Product Marketing Manager, Meta Horizon Experiences
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr