Intuit
Senior Marketing Specialist: Demand Gen
Intuit, San Francisco, California, United States, 94199
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Senior Marketing Specialist: Demand Gen
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Intuit 1 day ago Be among the first 25 applicants Join to apply for the
Senior Marketing Specialist: Demand Gen
role at
Intuit Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences. Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.
What you'll bring
Experience in SaaS Business Models: 5+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company. Demand Generation Expertise: Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns. In-Product Marketing Proficiency: Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest. Analytical Acumen: Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue. Customer Centricity: Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand. Collaboration Skills: Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams. Creative and Innovative Thinking: Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus. Experience marketing financial management solutions or related SaaS offerings highly desirable. Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights. Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).
How you will lead
Demand Generation Strategy: Design, implement, and optimize product marketing strategies that accelerate acquisition of new subscribers and expand adoption of complementary QuickBooks products and services.
Subscriber Retention and Growth: Focus on driving growth within the customer base, with specific emphasis on upselling and cross-selling within the QuickBooks ecosystem (e.g., Payroll, Payments, QBLive Expert Services, etc). In-Product Engagement: Partner with product teams to deliver messaging, offers, and calls-to-action directly within the user experience, increasing awareness of key benefits and driving upsell and attach opportunities that include a high-touch opportunity for our high value customers. Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities. Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona. Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies. Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments. Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings. Customer Success Knowledge: Hands-on experience working within or alongside customer success teams Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives. Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $164,500.00 - 222,500.00Southern California $159,000.00 - 215,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Seniority level
Seniority level Mid-Senior level Employment type
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Senior Marketing Specialist: Demand Gen
role at
Intuit 1 day ago Be among the first 25 applicants Join to apply for the
Senior Marketing Specialist: Demand Gen
role at
Intuit Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences. Overview
We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platforms—both in-product and externally—to drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.
What you'll bring
Experience in SaaS Business Models: 5+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company. Demand Generation Expertise: Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns. In-Product Marketing Proficiency: Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest. Analytical Acumen: Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue. Customer Centricity: Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand. Collaboration Skills: Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams. Creative and Innovative Thinking: Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus. Experience marketing financial management solutions or related SaaS offerings highly desirable. Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights. Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).
How you will lead
Demand Generation Strategy: Design, implement, and optimize product marketing strategies that accelerate acquisition of new subscribers and expand adoption of complementary QuickBooks products and services.
Subscriber Retention and Growth: Focus on driving growth within the customer base, with specific emphasis on upselling and cross-selling within the QuickBooks ecosystem (e.g., Payroll, Payments, QBLive Expert Services, etc). In-Product Engagement: Partner with product teams to deliver messaging, offers, and calls-to-action directly within the user experience, increasing awareness of key benefits and driving upsell and attach opportunities that include a high-touch opportunity for our high value customers. Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities. Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona. Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies. Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments. Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings. Customer Success Knowledge: Hands-on experience working within or alongside customer success teams Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives. Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $164,500.00 - 222,500.00Southern California $159,000.00 - 215,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Get notified about new Senior Marketing Specialist jobs in
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