Logo
Omi Jewelry Inc

PPC Marketing Specialist

Omi Jewelry Inc, New York, New York, us, 10261

Save Job

Job Description

Job Description We are seeking a results-driven PPC Specialist to manage, optimize, and scale paid advertising campaigns on Google Ads and Facebook Ads. The ideal candidate will have hands-on experience running profitable ad campaigns, analyzing performance data, and implementing strategies that maximize ROI. Responsibilities: Plan, execute, and manage PPC campaigns across

Google Ads (Search, Display, YouTube)

and

Facebook/Meta Ads (Facebook, Instagram, Audience Network) .

Conduct

keyword research, audience targeting, and competitor analysis

to identify growth opportunities.

Create compelling ad copy, creatives, and testing variations to improve CTR and conversion rates.

Monitor daily campaign performance, adjusting bids, budgets, and targeting to maximize ROI.

Implement

A/B testing

for ad creatives, landing pages, and audience segments.

Track, measure, and report campaign performance with

Google Analytics, Facebook Ads Manager, and other reporting tools .

Manage and optimize

conversion tracking, pixels, and event setup .

Stay up to date with PPC trends, platform updates, and best practices.

Collaborate with marketing and design teams to align paid strategies with overall brand goals.

Requirements: Proven experience managing

Google Ads & Facebook Ads campaigns

with measurable ROI.

Strong understanding of

CPC, CPM, CPA, ROAS, CTR, and other key PPC metrics .

Proficiency with

Google Ads Manager, Facebook Ads Manager, and Google Analytics .

Experience with

remarketing, lookalike audiences, and advanced targeting strategies .

Strong

analytical skills

and ability to translate data into actionable insights.

Knowledge of

landing page optimization, funnels, and conversion rate optimization (CRO) .

Ability to manage multiple campaigns and budgets simultaneously.

Google Ads and/or Facebook Blueprint certifications are a plus.

Benefits: Competitive salary + performance bonuses

Opportunity to scale and manage large ad budgets

#J-18808-Ljbffr