HY-C Company
1 day ago Be among the first 25 applicants
Company Description
HY-C has been protecting homes and families since 1947 with a variety of home improvement products including chimney covers, stove boards, firewood storage log racks, wildlife control screens, fireplace accessories, and wood-burning furnaces. Our staff are passionate and committed to high performance. We are dedicated to providing safe and sustainable living products to enhance your life and the life of your home.
Overview
HY-C is looking for a Content Coordinator who is equal parts storyteller, strategist, and performance marketer. In this role, you will take ownership of our content enginedeveloping educational and SEO-driven content that builds trust, fuels inbound leads, and supports revenue growth. As the primary executor of our
They Ask, You Answer
business philosophy, youll plan and publish blogs, manage our social presence, support sales enablement, and collaborate across teams to ensure every piece of content drives measurable business impact. If you're passionate about writing, know how to generate content that ranks and converts, and thrive in a business-minded, fast-paced environmentwe want to meet you. Key Responsibilities oOwn the content calendar and publishing strategy, ensuring a consistent flow of high-impact content that answers buyer questions and supports sales. oManage the full content lifecyclefrom ideation and writing to publishing, optimization, and performance tracking. oPublish 3+ SEO-driven blog posts per week focused on the "Big 5": cost, problems, comparisons, reviews, and best-of content. oWrite, edit, and optimize blog posts, landing pages, social captions, and email campaigns with a journalistic, educational tone. oInterview internal subject matter experts and turn insights into compelling, trustworthy content. oEdit and improve content written by others to ensure clarity, tone, and SEO alignment. oLead all on-page SEO efforts including keyword research, content structure, meta descriptions, internal linking, and optimization. oUse tools like Google Analytics, SEMrush, Search Console, and HubSpot to monitor traffic, keyword rankings, and engagement. oTrack content KPIs and refine strategies based on performance data. oManage organic social media across LinkedIn, Facebook, Instagram, and YouTube to grow brand visibility and promote educational content. oWrite and schedule Brand/Product automated email workflows that nurture leads and drive conversions. oWork with Sales, Product Development, and Customer Support to identify content needs and create materials that support their conversations with prospects. oDevelop Assignment Selling resources that shorten sales cycles and improve lead quality. oCollaborate with the Graphic Designer and Videographer to bring your content to life across channels and formats. Qualifications Required: 3+ years of experience in content marketing, inbound marketing, or editorial roles. Strong writing and editorial skills with a deep understanding of SEO and content structure. Proven experience publishing content that drives traffic, rankings, and leads. Familiarity with CMS tools like WordPress or HubSpot, and social scheduling platforms. Knowledge of analytics tools: Google Analytics, SEMrush, and Search Console. Project management skills with the ability to meet deadlines and manage a consistent publishing cadence. A business-first mindset: you understand that great content must serve a revenue goal. Preferred: Bachelor's degree in English, Journalism, Communications, or related field (or equivalent experience). Familiarity with the They Ask, You Answer methodology or a similar inbound content framework. Background in home improvement, manufacturing, construction, or related industries. Experience with HubSpot, AI tools (like ChatGPT), or video scripting/storyboarding. Understanding of editorial style guides (AP, Chicago Manual, etc.). Curiosity, coachability, and a strong team mentality. What Success Looks Like: A 3-month content calendar launched and consistently executed. 23 high-quality blog posts published weekly within your first 30 days. Increase in organic website traffic, time on page, and leads from inbound content. Social media growth in engagement, impressions, and referral traffic. Sales team actively using content to close deals and speed up the sales process Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing, Public Relations, and Writing/Editing Industries
Manufacturing Referrals increase your chances of interviewing at HY-C by 2x Get notified about new Content Coordinator jobs in
St Louis, MO . Client Success Coordinator - Spectrum Reach
St Louis, MO $65,000.00-$77,000.00 1 month ago St. Louis County, MO $65,000.00-$75,000.00 3 weeks ago Coordinator, Marketing Operations, eCommerce Content &Syndication
St Louis, MO $57,000.00-$74,000.00 3 weeks ago St Louis, MO $70,000.00-$70,000.00 4 days ago Executive Assistant & Internal Communications Coordinator
Granite City, IL $50,000.00-$70,000.00 2 days ago Referral Relationship & Marketing Coordinator
Salesforce Training and Content Specialist
Physical Education Coordinator 6-12 25-26 SY
Social Media & Content Marketing Specialist
St Louis, MO $45,500.00-$62,500.00 1 month ago St Louis, MO $55,000.00-$65,000.00 2 months ago Salesforce Training and Content Specialist
Performing Arts Coordinator 6-12 25-26 SY
Performing Arts Coordinator K-5 25-26 SY
Marketing Communications Analyst & Coordinator
Chesterfield, MO $70,000.00-$80,000.00 3 days ago Salesforce Training and Content Specialist
Salesforce Training and Content Specialist
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
They Ask, You Answer
business philosophy, youll plan and publish blogs, manage our social presence, support sales enablement, and collaborate across teams to ensure every piece of content drives measurable business impact. If you're passionate about writing, know how to generate content that ranks and converts, and thrive in a business-minded, fast-paced environmentwe want to meet you. Key Responsibilities oOwn the content calendar and publishing strategy, ensuring a consistent flow of high-impact content that answers buyer questions and supports sales. oManage the full content lifecyclefrom ideation and writing to publishing, optimization, and performance tracking. oPublish 3+ SEO-driven blog posts per week focused on the "Big 5": cost, problems, comparisons, reviews, and best-of content. oWrite, edit, and optimize blog posts, landing pages, social captions, and email campaigns with a journalistic, educational tone. oInterview internal subject matter experts and turn insights into compelling, trustworthy content. oEdit and improve content written by others to ensure clarity, tone, and SEO alignment. oLead all on-page SEO efforts including keyword research, content structure, meta descriptions, internal linking, and optimization. oUse tools like Google Analytics, SEMrush, Search Console, and HubSpot to monitor traffic, keyword rankings, and engagement. oTrack content KPIs and refine strategies based on performance data. oManage organic social media across LinkedIn, Facebook, Instagram, and YouTube to grow brand visibility and promote educational content. oWrite and schedule Brand/Product automated email workflows that nurture leads and drive conversions. oWork with Sales, Product Development, and Customer Support to identify content needs and create materials that support their conversations with prospects. oDevelop Assignment Selling resources that shorten sales cycles and improve lead quality. oCollaborate with the Graphic Designer and Videographer to bring your content to life across channels and formats. Qualifications Required: 3+ years of experience in content marketing, inbound marketing, or editorial roles. Strong writing and editorial skills with a deep understanding of SEO and content structure. Proven experience publishing content that drives traffic, rankings, and leads. Familiarity with CMS tools like WordPress or HubSpot, and social scheduling platforms. Knowledge of analytics tools: Google Analytics, SEMrush, and Search Console. Project management skills with the ability to meet deadlines and manage a consistent publishing cadence. A business-first mindset: you understand that great content must serve a revenue goal. Preferred: Bachelor's degree in English, Journalism, Communications, or related field (or equivalent experience). Familiarity with the They Ask, You Answer methodology or a similar inbound content framework. Background in home improvement, manufacturing, construction, or related industries. Experience with HubSpot, AI tools (like ChatGPT), or video scripting/storyboarding. Understanding of editorial style guides (AP, Chicago Manual, etc.). Curiosity, coachability, and a strong team mentality. What Success Looks Like: A 3-month content calendar launched and consistently executed. 23 high-quality blog posts published weekly within your first 30 days. Increase in organic website traffic, time on page, and leads from inbound content. Social media growth in engagement, impressions, and referral traffic. Sales team actively using content to close deals and speed up the sales process Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing, Public Relations, and Writing/Editing Industries
Manufacturing Referrals increase your chances of interviewing at HY-C by 2x Get notified about new Content Coordinator jobs in
St Louis, MO . Client Success Coordinator - Spectrum Reach
St Louis, MO $65,000.00-$77,000.00 1 month ago St. Louis County, MO $65,000.00-$75,000.00 3 weeks ago Coordinator, Marketing Operations, eCommerce Content &Syndication
St Louis, MO $57,000.00-$74,000.00 3 weeks ago St Louis, MO $70,000.00-$70,000.00 4 days ago Executive Assistant & Internal Communications Coordinator
Granite City, IL $50,000.00-$70,000.00 2 days ago Referral Relationship & Marketing Coordinator
Salesforce Training and Content Specialist
Physical Education Coordinator 6-12 25-26 SY
Social Media & Content Marketing Specialist
St Louis, MO $45,500.00-$62,500.00 1 month ago St Louis, MO $55,000.00-$65,000.00 2 months ago Salesforce Training and Content Specialist
Performing Arts Coordinator 6-12 25-26 SY
Performing Arts Coordinator K-5 25-26 SY
Marketing Communications Analyst & Coordinator
Chesterfield, MO $70,000.00-$80,000.00 3 days ago Salesforce Training and Content Specialist
Salesforce Training and Content Specialist
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr