Executive Creative Director Job at SBH Fashion in New York

Job Title

Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion

Overview

We are seeking a visionary and executional Executive Creative Director to lead and elevate the visual and verbal identity of our clinically tested, dermatologist-approved skincare brand. This role is responsible for crafting and executing a unified brand strategy that reflects both our scientific credibility and emotional connection to consumers.

Brand & Creative Direction

• Evolve our visual identity and tone with clarity and purpose—protect what's working, push where we need to stretch
• Define the creative vision for the brand across packaging, campaigns, content, and community
• Make clinical storytelling feel clear, fresh, and deeply human—without watering down the science
• Build systems that support creativity at scale without losing our edge, joy, or identity

Creative & Strategic Leadership

• Serve as the creative north star across the executive team, helping drive decisions that connect brand expression to business strategy
• Partner with Product, Marketing, Clinical, and Education Teams to develop launch and content strategies grounded in truth and emotional resonance
• Identify and act on opportunities to elevate, innovate, or reimagine how we show up—across every format, from retail shelves to social feeds
• Bring a global lens to creative development, ensuring consistency with room for cultural nuance

Team Building & Creative Management

• Lead and grow a multi-disciplinary team of designers, art directors, writers, and producers
• Set a high bar for craft and concept—while nurturing a culture of experimentation, kindness, and thoughtful feedback
• Ensure the team has the structure and tools to move quickly without sacrificing clarity or quality
• Manage external agencies and partners as needed, with a strong POV on what should be built in-house

Content, Campaigns & Storytelling

• Oversee concept and execution of brand campaigns, social series, product launches, and community moments
• Guide the creative behind influencer collaborations, ambassador-led content, and earned moments
• Push storytelling beyond product—introduce new visual languages, new content formats, and new emotional entry points
• Keep the brand fun, fresh, and always evolving—while never letting go of substance or strategy

Retail & Channel Expression

• Own brand and creative work for retail partners —ensuring consistency across shelf, site, and shopper
• Design for context: build storytelling and visual assets that make sense across DTC, paid, organic, influencer, and in-store
• Help the brand flex into new categories and markets while staying true to its identity

Qualifications & Skills

• 10+ years in creative and brand leadership—ideally in beauty, skincare, wellness, or lifestyle
• Extensive experience building brands that are both emotionally resonant and strategically rigorous
• A sharp eye for design, a refined voice, and a strong sense of what makes a brand distinct
• Proven success in omnichannel environments (DTC + retail), with the ability to lead brand and performance creative
• Expertise in managing, mentoring, and inspiring high-performing creative teams
• Comfort working in a fast-moving, high-accountability environment with big ambitions and zero ego
• An instinct for the unexpected—and a clear ability to lead with both confidence and care

Compensation

Salary around 200,000-250,000 based on experience

Seniority level

• Executive

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology

Industries

• Staffing and Recruiting

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