Solomon Page is hiring: Marketing Manager in New York

We are hiring a Marketing Manager to join a top entertainment company! This role will run for 6 months with potential to extend and will be hybrid in their NYC office.

Responsibilities:

• Drive audience acquisition and growth strategies.
• Work with International and Regional UA team around the development of the growth stack and analytics tools.
• Managing third party agencies to successfully face demands and goals we can’t support with internal team members.
• A/B testing coordination with the International and Local Team.
• Execute performance and growth activities to reach subscription acquisition.
• Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc.
• Execute Test & Learn programs to re-define processes which will allow us to keep improving in a mid and long term.
• Assist in Leading Programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus
• Assist in owning the strategy and performance of programmatic activity with full operational responsibility.
• Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc)
• Responsible for the planning and execution of Google DV360, AmazonDSP, and any new DSP platforms onboarded.
• Track record of success and growth.
• Develop, manage, innovate, and lead strategies to grow user acquisition.
• Leverage and exploit opportunities for new initiatives, products, and subscription services.
• Implement strategies that build audience and unlock growth.
• Maximize acquisition and campaign efficiencies across channels, partners, and platforms.
• Develop guidelines and best practices on campaign objectives, targeting strategies, and creative development utilizing data obtained in our A/B test programs.
• Analyze challenges, identify alternative solutions.
• Develop, monitor, and constantly evaluate ROI, through the tracking and creation of UA reports.
  
  
  

Required Qualifications:

• BS/BA in related field
• Minimum 3 - 5 years’ experience with a track record of delivering success as a programmatic trader/specialist or in a similar role.
• Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand side platforms.
• Proven experience with direct response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high level decision recommendations.
• Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals.
• Comfortable with Ad servers such as Campaign Manager 360(CM360) and trafficking multiple media tags through a variety of publishers.
• Deep understanding of creative tag development with a clear POV on tracking, attribution, ad fraud, cookie windows, etc.
• Ability to multi-task with effective resolution management in a fast-paced growth environment.
• Experience also in media and subscription would be a plus.
• Capacity to coordinate with International, and with different teams preferred.
• Good communication and presentation skills.
• Knowledge in TV/streaming business ideal.
  
  
  

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Broadcast Media Production and Distribution and Entertainment Providers

Referrals increase your chances of interviewing at Solomon Page by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Pension plan

Disability insurance

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