Digital Marketing Analyst (IT Business Analyst I)

Salary: $39,764.00 - $56,670.00 AnnuallyLocation : Charleston County, SCJob Type: FTE - Full-TimeJob Number: 2585Agency: Trident Technical CollegeOpening Date: 08/31/2025Closing Date: ContinuousResidency Requirement: YesClass Code:: AM01Position Number:: 61134293Normal Work Schedule:: OtherPay Grade: Band 5Hiring Range - Min.: $39,674.00Hiring Range - Max.: $56,670.00Opening Date: 08/31/2025EEO Statement: Equal Opportunity EmployerAgency Specific Application Procedures:: Applicants MUST complete the online SC State Jobs Employment Application. To fully evaluate qualifications, some positions may require submission of unofficial transcripts with the application. Only complete applications are considered. For assistance, contact TTC Human Resources at 843.574.6201. This position is open until filled.Faculty positions require the submission of related unofficial transcripts with the application and may include any required certifications. Upon hire, official transcripts/certifications are required. International transcripts must be evaluated through the World Education Services (WES). Official transcripts are required upon offer of employment. Staff positions where a degree may be substituted for the related work experience must submit unofficial transcripts related to the position with the application and/or certifications. Upon hire, official transcripts/certifications are required. International transcripts must be evaluated through the World Education Services (WES). Official transcripts are required upon offer of employment. Unofficial transcripts may be uploaded to the application, mailed to TTC Human Resources, PO Box 118067 Charleston, SC 29423), or faxed to 843.574.6682 or emailed in PDF format to Employment@tridenttech.edu by the deadline date and time. Employment applicants may be subject to a background check. Failure to consent to a background check will remove your application from further consideration. Background checks are conducted in compliance with the Fair Credit Reporting Act (FCRA). Trident Technical College is an equal opportunity institution and does not discriminate in the admission or employment on the basis of race, gender, color, national or ethnic origin, age, religion, disability, marital status, veteran status, sexual orientation, gender identity, or pregnancy.Normal Work Schedule (Other):: This is an on-premise position at Trident Technical College's Thornley Campus, North Charleston, SC with a compressed 40-hour work week with 1/2 days on Fridays.Veteran Preference Statement: South Carolina is making our Veterans a priority for employment in state agencies and institutions. Job Responsibilities Trident Technical College is seeking a data-driven Digital Marketing Analystto enhance the college's digital strategy through web analytics, user research, comprehensive tracking and SEO. Join a team of professionals at the state's third-largest college and make an impact on your community. S.C. state benefits and work-life balance programs such as hybrid telecommuting and flexible work schedules are offered. Key ResponsibilitiesImplement and manage web analytics platforms (Google Analytics 4 preferred) to track traffic, user behavior and conversions.Evaluate digital marketing campaigns across multiple channels and recommend performance improvements.Conduct user testing and apply UX/UI best practices to enhance website functionality and navigation.Create clear, actionable reports and dashboards to communicate performance metrics and ROI.Perform keyword research and collaborate on SEO strategies to boost search engine rankings.Support CMS training and contribute to content organization and management.Minimum and Additional Requirements This position requires a high school diploma and experience in computer system development and modification. A bachelor's degree in a related area may be substituted for the required work experience. Preferred Qualifications Associate degree in marketing, communications, digital media, analytics or a related field or a bachelor's degree in a related field.Hands-on experience with web and digital marketing analytics.Proficiency in Google Analytics 4, SEO best practices, conversion tracking and data visualization tools.Experience with user testing, UX/UI tools and content management systems.Three (3) years of experience in digital marketing, web analytics and UX/UI management. Additional Comments Applicants MUST complete the online SC State Jobs Employment Application. To fully evaluate qualifications, some positions may require submission of unofficial transcripts with the application. Only complete applications are considered. For assistance, contact TTC Human Resources at 843.574.6201. This position is open until filled.Faculty positions require the submission of related unofficial transcripts with the application and may include any required certifications. Upon hire, official transcripts/certifications are required. International transcripts must be evaluated through the World Education Services (WES). Official transcripts are required upon offer of employment. Staff positions where a degree may be substituted for the related work experience must submit unofficial transcripts related to the position with the application and/or certifications. Upon hire, official transcripts/certifications are required. International transcripts must be evaluated through the World Education Services (WES). Official transcripts are required upon offer of employment. Unofficial transcripts may be uploaded to the application, mailed to TTC Human Resources, PO Box 118067 Charleston, SC 29423), or faxed to 843.574.6682 or emailed in PDF format to by the deadline date and time. Employment applicants may be subject to a background check. Failure to consent to a background check will remove your application from further consideration. Background checks are conducted in compliance with the Fair Credit Reporting Act (FCRA). Trident Technical College is an equal opportunity institution and does not discriminate in the admission or employment on the basis of race, gender, color, national or ethnic origin, age, religion, disability, marital status, veteran status, sexual orientation, gender identity, or pregnancy.Benefits for State EmployeesThe state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies. Insurance BenefitsEligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses. Retirement BenefitsState employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options. Workplace BenefitsState employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more. Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available.01 TTC: Please note that applicants must submit transcripts (Unofficial transcripts are acceptable) to be considered for this position. Are graduate transcripts attached for review? Please include transcripts to ensure consideration for adjunct opportunities. Unofficial transcripts may be attached, mailed to (Human Resources, PO Box 118067 Charleston, SC 29423), or faxed to 843.574.6682 to the Human Resources Office. Yes No Current TTC employee/Transcripts are on File 02 TTC: Are you currently employed with Trident Technical College? Yes: Full-Time Faculty Yes: Full-Time Staff Yes: Part-time Adjunct Faculty Yes: Part-time Staff Yes: Other No: Not currently employed with TTC 03 TTC: Applicants must complete the SC State Jobs Employment Application online. Resumes are NOT reviewed for qualifications. A resume may be attached, but not substituted for completing salary and work history or education and reference sections of the employment application.Incomplete applications will not be accepted. Is your application complete and reflects the minimum qualifications? Yes No 04 TTC: Where did you see this position advertised? (Check all that apply) TTC Website TTC Employee Referral State Website Post and Courier Inside Higher Ed Social Media Linked In Talent Search Other 05 TTC: This is a full-time position with a compensation package that include state benefits. To view the benefit package, please visit: https://www.peba.sc.gov/.Salary is commensurate with education and experience based on SC pay band 5 with a salary range of $38,985 - $55,559. Is a preferred and salary history listed on the application and within the above range? Yes No 06 Describe your CMS's experience and what have you worked with? 07 Describe a project that you were a part of that involved the generation of HTML web pages from XML based templates. What was your process? 08 Describe a time in which you had to explain a complex concept or provide training to someone who was a beginner? 09 Please upload or link to an example of your technical writing. 10 We would like to recognize employee referrals. Please share the TTC employee that referred you. Required Question