Senior Vice President, Film Marketing & Publicity Job at Entertainment & Media G

Responsibilities

· Create and implement strategies for campaigns to promote films and maximize viewership.

· Create and manage publicity campaigns and outside agencies

· Budget Management: develop and manage marketing budgets for film releases

· With content team, determine and implement film festival strategy

· Develop and manage digital and social campaigns for film releases

· Manage in-theater, grass roots, media planning and partner marketing

· Collaborate with music team on specialized cross-department multi-media campaigns

· Plan, develop, and implement marketing campaigns across various channels, including print, TV, digital, social media, and event advertising.

· Conduct market research

· Oversee the creation of marketing assets such as trailers, ads, press kits, social media posts, and press releases.

· Build and maintain relationships with journalists, critics, influencers, and distribution partners to generate media coverage

· Analyze campaign performance, using data to assess effectiveness and adjust for optimization.

· Collaborate with content team to evaluate projects from a marketing POV

· Work closely with creative teams, filmmakers, sales, and public relations professionals to ensure a cohesive marketing strategy.

Requirements

· 10 years+ film marketing experience

· Fluent in film distribution workflows

· Strong understanding of film trends, audience demographics, understanding of the film industry, audience demographics, and current media trends.

· Strong communication skills to collaborate effectively with creative teams, public relations, and distribution partners.

· Strong understanding of marketing principles, digital marketing, and campaign analysis.

· Ability to develop marketing narratives to create promotional content.