Marketing Analyst, Marketing Job at North Mississippi Health Services in Tupelo

At North Mississippi Health Services, our mission is to continuously improve the health of the people of our region. We aim to provide the best patient and family-centered care and health services in America. We believe that fulfilling our mission and vision calls us to embrace the best people who form incredible connections with our patients and families.

We take pride in celebrating everything that makes you uniqueyour talents, perspectives, and passions. At North Mississippi Health Services, we believe in connecting your passion with a purpose. You know what connected feels like when you are part of our team.

#WhatConnectsYou
#NMHSConnections

Job Description

JOB SUMMARY
The Marketing Analyst is responsible for analyzing marketing data to identify trends, measuring and optimizing campaign performance, developing insights, and making data-driven recommendations to improve marketing strategies and overall business performance. The Marketing Analyst will work closely with the marketing team to develop strategies that enhance the company's market presence and drive growth.
JOB FUNCTIONS
Analysis:

• Collecting, cleaning, sorting and analyzing marketing data from various sources like web analytics, EMR, surveys and social media.
• Access the performance of marketing campaign results (e.g., leads, reach, engagement, conversions) to identify areas for improvement and recommend adjustments.
• Conducting market research, competitor analysis and customer segmentation to understand market trends, consumer behavior opportunities, and competitive landscape.
• Providing data-driven recommendations and insights to inform marketing strategies, campaigns and other business decisions.
• Working with the marketing team to develop and implement data-driven strategies.
  Communication:
• Prepare detailed reports, presentations and dashboards to share key findings and insights with the marketing team and other stakeholders.
  
  QUALIFICATIONS
  
  Education
  
• Bachelor's Degree Marketing, business, statistics, or a related field. Required
• Associate's Degree with 4 years additional experience beyond work requirements. Required
  
  Licenses and Certifications
  
• . . .
  
  Work Experience
  
• 1-3 years. Experience as a Marketing Analyst or similar role.. Required
• 1-3 years. Proficiency in data analysis tools, such as SQL, Excel, web analytics platforms and statistical software.. Required
• 1-3 years. Interpreting complex data and providing actionable insights.. Required
• 1-3 years. Experience with CRM tools.. Required
  
  Knowledge Skills and Abilities
  
• Excellent written, verbal communication, and presentation skills to effecrtively present findings
• Maintains working knowledge of skills and current marketing technology
• Ability to think critically, identifyopportunities and develop solutions to marketing challenges
• Must be able to organize multiple tasks
• Ability to work independently or collaboratively in a team environment
• Excellent project and time management skills
• Detail oriented, strong analytical skills, strong ability to analyze data,identify patterns and draw meaningful conclusions
• Growth Mindset
• Excellent interpresonal skills
• Active listening
  
  Physical Demands
  
  A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  
  
• Standing. Occassionally
• Walking. Occassionally
• Sitting. Frequently
• Lifting/Carrying. Occassionally 20 lbs
• Pushing/Pulling. Rarely
• Climbing. Rarely
• Balancing. Rarely
• Stooping/Kneeling/Bending. Rarely
• Reaching/Over Head Work. Occassionally
• Grasping. Frequently
• Speaking. Frequently
• Hearing. Constantly
• Repetitive Motions. Frequently
• Eye/Hand/Foot Coordinations. Occassionally
  
  Benefits A****vailable
• Continuing Education
• 403B Retirement Plan with Employer Match Contributions
• Pet, Identity Theft and Legal Services Insurance
• Wellness Programs and Incentives
• Referral Bonuses
• Employee Assistance Program
• Medical Benefits
• Dental Benefits
• Vision Benefits
• License+ Certification Reimbursement
• Life, Long-Term and Short-Term Disability, Group Accident, Critical Illness and Hospital Indemnity Insurance
• Employee Discount Program
• Other:
• Early Access to Earned Wages
• Tuition Assistance
• Relocation Assistance
• Paid Time Away
• Special Employee Rates at NMMC Wellness Centers
  

Requirements

The following are requirements in addition to any stated in the above description.

Education

You must have the following education to apply:

Bachelors of Marketing

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