Marketing Analyst, Marketing Job at North Mississippi Health Services in Tupelo

Overview

Marketing Analyst, Marketing — North Mississippi Health Services
Location: Tupelo, MS (location mentioned in description)

Job Summary: The Marketing Analyst is responsible for analyzing marketing data to identify trends, measuring and optimizing campaign performance, developing insights, and making data-driven recommendations to improve marketing strategies and overall business performance. The Marketing Analyst will work closely with the marketing team to develop strategies that enhance the company\'s market presence and drive growth.

Responsibilities

• Collecting, cleaning, sorting and analyzing marketing data from various sources like web analytics, EMR, surveys and social media.
• Assessing the performance of marketing campaigns (e.g., leads, reach, engagement, conversions) to identify areas for improvement and recommend adjustments.
• Conducting market research, competitor analysis and customer segmentation to understand market trends, consumer behavior opportunities, and the competitive landscape.
• Providing data-driven recommendations and insights to inform marketing strategies, campaigns and other business decisions.
• Working with the marketing team to develop and implement data-driven strategies. Communication: Prepare detailed reports, presentations and dashboards to share key findings and insights with the marketing team and other stakeholders.

Qualifications

Education

• Bachelor\'s Degree in Marketing, Business, Statistics, or a related field (Required)
• Associate\'s Degree with 4 years of additional experience beyond work requirements (Required)

Licenses and Certifications

• Not specified

Work Experience

• 1-3 years of experience as a Marketing Analyst or similar role (Required)
• 1-3 years of proficiency in data analysis tools, such as SQL, Excel, web analytics platforms and statistical software (Required)
• 1-3 years of experience interpreting complex data and providing actionable insights (Required)
• 1-3 years of experience with CRM tools (Required)

Skills

• Excellent written, verbal communication, and presentation skills to effectively present findings
• Maintains working knowledge of marketing technology
• Ability to think critically, identify opportunities and develop solutions to marketing challenges
• Ability to organize multiple tasks
• Ability to work independently or collaboratively in a team environment
• Excellent project and time management skills
• Detail oriented, strong analytical skills, ability to analyze data, identify patterns and draw meaningful conclusions
• Growth mindset
• Interpersonal skills
• Active listening

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Standing: Occasional
• Walking: Occasional
• Sitting: Frequent
• Lifting/Carrying: Occasional 20 lbs
• Pushing/Pulling: Rarely
• Climbing: Rarely
• Balancing: Rarely
• Stooping/Kneeling/Bending: Rarely
• Reaching/Overhead Work: Occasional
• Grasping: Frequently
• Speaking: Frequently
• Hearing: Constantly
• Repetitive Motions: Frequently
• Eye/Hand/Foot Coordination: Occasional

Benefits

• Continuing Education
• 403B Retirement Plan with Employer Match Contributions
• Pet, Identity Theft and Legal Services Insurance
• Wellness Programs and Incentives
• Referral Bonuses
• Employee Assistance Program
• Medical Benefits
• Dental Benefits
• Vision Benefits
• License + Certification Reimbursement
• Life, Long-Term and Short-Term Disability, Group Accident, Critical Illness and Hospital Indemnity Insurance
• Employee Discount Program
• Early Access to Earned Wages
• Tuition Assistance
• Relocation Assistance
• Paid Time Away
• Special Employee Rates at NMMC Wellness Centers

Senioriy level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Hospitals and Health Care

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