Aerospace & Defense Content Marketer Job at USA Jobs in Saint Paul

Aerospace & Defense Segment Content Marketer

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You'll Make In This Role

Working with global stakeholders, you will be responsible for defining and executing an integrated marketing strategy for the Aerospace & Defense vertical. With a deep understanding of the target audience for both new and existing solutions, you will play a crucial role ensuring our marketing materials are organized, impactful, engaging.

We are seeking a proactive and strategic thinker to join our team as the Aerospace and Defense Content Marketer. This role is crucial in ensuring our A&D content remains sharp, updated, and aligned with market needs. You will be responsible for managing content governance, prioritization, and ensuring our materials reflect the latest industry standards and 3M solutions. Your expertise will help bridge the gap between our offerings and customer needs, while navigating legal and regulatory approvals. Here you will make an impact by:

• Ensure core product base content excellence and define core requirements, existing gaps and path to address them - for both existing and new products
• Help establish and maintain Aerospace brand guidelines and messaging hierarchies tailored to each vertical segment.
• Support traditional marketing materials such as brochures, flyers, sales guides, product selectors as well as digital marketing venues including the Aerospace websites
• Collaborate with cross-functional teams to develop compelling marketing claims and articulate strong value propositions for end-users, map data gaps and plan to fix it.
• Develop and measure user engagement metrics aligned to business and marketing objectives, sales and growth targets
• Monitoring and reporting of owned media metrics (e.g.: website)
• Help communicate content syndication platform needs to TEBG and corporate teams for their development, deployment and maintenance of the platform.
• Define, Identify and pilot on-boarding/education training tracks for internal team members.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree in Engineering, Business, Marketing, Marketing Communications or Communications (completed and verified prior to start)
• Two (2) years of experience in marketing, developing content and content strategy, messaging and marketing activation in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• MBA or advanced degree
• Strong communication and interpersonal skills and ability to work in a complex global organization; ability to work independently and as part of a team; proficiency in marketing software and Microsoft Office Suite.
• Preferred understanding of the aerospace and defense industry

Work location:

Onsite (Job Duties allow for some remote work but require travel to St Paul location at least 4 days per week)

Travel: May include up to 25% with a mix of Domestic and International travel

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.