Overview
Aerospace & Defense Segment Content Marketer
Collaborate with Innovative 3Mers Around the World. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
Working with global stakeholders, you will be responsible for defining and executing an integrated marketing strategy for the Aerospace & Defense vertical. With a deep understanding of the target audience for both new and existing solutions, you will play a crucial role in ensuring our marketing materials are organized, impactful and engaging.
You will join our team as the Aerospace and Defense Content Marketer, crucial for keeping A&D content sharp, updated, and aligned with market needs. You will manage content governance and prioritization, ensure materials reflect the latest industry standards and 3M solutions, and bridge offerings with customer needs while navigating legal and regulatory approvals. Your impact will include:
- Ensure core product base content excellence and define core requirements, gaps, and a plan to address them for both existing and new products
- Establish and maintain Aerospace brand guidelines and messaging hierarchies tailored to each vertical segment
- Support traditional marketing materials (brochures, flyers, sales guides, product selectors) and digital channels including Aerospace websites
- Collaborate with cross-functional teams to develop compelling marketing claims and articulate strong value propositions for end-users, map data gaps and plan fixes
- Develop and measure user engagement metrics aligned to business and marketing objectives, sales and growth targets
- Monitor and report owned media metrics (e.g., website)
- Communicate content syndication platform needs to TEBG and Corporate teams for development, deployment and maintenance
- Define, identify, and pilot onboarding/education training tracks for internal team members
Your Skills and Expertise
To set you up for success in this role from day one, the following qualifications are required:
- Bachelor's degree in Engineering, Business, Marketing, Marketing Communications or Communications (completed and verified prior to start)
- Two (2) years of experience in marketing, developing content and content strategy, messaging and marketing activation in a private, public, government or military environment
Additional qualifications that could help you succeed include:
- MBA or advanced degree
- Strong communication and interpersonal skills; ability to work independently and as part of a team; proficiency in marketing software and Microsoft Office Suite
- Preferred understanding of the aerospace and defense industry
Work Location & Travel
- Onsite (Job duties allow for some remote work but require travel to St Paul location at least 4 days per week)
- Travel up to 25% with a mix of domestic and international travel
Must be legally authorized to work in the country of employment without sponsorship for employment visa status.
Well-being & Additional Information
3M offers programs to support well-being and financial health. Compensation ranges and benefits vary by location and are described in the official job posting. This role may be eligible for benefits such as Medical, Dental, Vision, flexible spending accounts, disability, life insurance, voluntary benefits, paid time off, and retirement benefits. For more details, refer to the official benefits information in the job posting.
Note: Additional requirements and terms are described in the job posting and applicable policy documents. The posting is valid for a limited date range and may be filled at any time.
Please note: Applicants may need to provide education and work history as part of the application process.
3M Global Terms of Use and Privacy Statement apply. Carefully read these Terms of Use before using the website. Access to and use of this website and this application are conditioned on acceptance of these terms.