Zelis Healthcare
At Zelis, we Get Stuff Done. So, let's dive into your next opportunity!
A Little About Us
Zelis is transforming the healthcare financial landscape for payers, providers, and healthcare consumers alike. With a clientele of over 750 payers—including the top five national health plans, regional health plans, and TPAs—we're simplifying complexities and driving impactful solutions for millions of healthcare stakeholders using cutting-edge technology crafted by healthcare experts.
A Little About You
You possess a unique mix of personality and expertise, motivating others with your commitment and enthusiasm. Your career reflects diverse experiences and community engagement, showcasing valuable lessons learned along the way. You're more than just your résumé; your achievements and personal interests paint the picture of who you are.
Position Overview
We are on the lookout for a Senior Marketing Technology Operations Specialist to elevate and optimize our modern B2B2C marketing technology ecosystem. This pivotal role is essential in enabling high-performance, data-driven marketing across various outbound channels, such as email, SMS, direct mail, and phone campaigns. You'll manage end-to-end platform operations, vendor integrations, and drive campaign enablement with a strong focus on Salesforce Marketing Cloud.
As part of our expanding Marketing Operations team, you'll help construct the infrastructure that bridges engagement with millions of members. This hands-on and tech-focused individual contributor role is perfect for someone who is curious, proactive, and enthusiastic about enhancing marketing efficiency through smarter systems and automation.
What You'll Do
Key Responsibilities
Oversee daily platform operations
for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and related tools.
Evaluate and integrate new martech vendors
and platforms to enhance outreach capabilities (e.g., SMS, phone, direct mail).
Collaborate with campaign teams, analytics, and CRM divisions to
align system workflows and data flows
across platforms.
Support
platform documentation, gather technical requirements , and create implementation roadmaps for new tools or features.
Conduct
quality assurance and campaign diagnostics
to guarantee data accuracy, deliverability, and performance tracking integrity (e.g., UTM standards).
Facilitate campaign execution by guiding platform setup, segmentation logic, automations, and scheduling across various outbound channels.
Assist with
vendor onboarding, platform transitions, and integration testing
alongside Marketing Operations leadership.
Maintain process documentation and recommend enhancements to streamline workflows and boost operational efficiency.
What You Bring Required Qualifications 2+ years of experience in marketing operations, marketing technology, or campaign production roles.
Hands-on experience with
Salesforce Marketing Cloud , specifically with Email Studio, Journey Builder, and Automation Studio.
Familiarity with outbound campaign workflows: email, SMS, phone, and direct mail channels.
Strong skills in
process documentation, vendor management, and platform support.
Solid understanding of campaign execution best practices, marketing automation, and performance tagging (e.g., UTM parameters).
Highly organized with a solving mindset and a keen interest in continuous improvement.
Excellent communication skills, both technical and non-technical.
Preferred Qualifications Experience with vendor assessment, RFP processes, or platform integration projects.
Knowledge of tools such as Jira, Asana, Smartsheet, or similar project trackers.
Familiarity with
basic SQL, HTML, or AMPscript
is a plus.
Experience in regulated industries such as healthcare, insurance, or B2B2C marketing environments.
Please note: at this time, we are unable to proceed with candidates who require visa sponsorship now or in the future. Location and Workplace Flexibility We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We promote a hybrid and remote-friendly culture, tailoring work locations to individual roles as determined by our Leadership team. In-office activities vary based on work and team goals according to company policies. Base Salary Range $59,000.00 - $79,000.00 At Zelis, we are committed to equitable compensation packages. This base salary range reflects our commitment to an offer that considers various individualized factors, including experience, education, qualifications, and job-related skills. The base pay is just one aspect of our Total Rewards package, which may feature discretionary bonuses, commissions, or incentives dependent on the role. Zelis' full-time associates enjoy a competitive benefits package, showcasing our dedication to their health, well-being, and financial protection. US benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and comprehensive health coverage, including medical, dental, vision, and prescription drugs. Equal Employment Opportunity Zelis proudly upholds equal opportunity in employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply, even if they do not meet 100% of the qualifications. We recognize the value of diverse perspectives and experiences and are dedicated to cultivating an inclusive workplace for all. Accessibility Support We are committed to an accessible application process for all candidates. If you are a qualified individual with a disability or a disabled veteran and require reasonable accommodations during any part of the application or interview process, please reach out to our human resources team. Disclaimer We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. The descriptions above aim to convey the general nature and level of work performed by individuals classified in this position. They are not exhaustive lists of all responsibilities, duties, and skills required. All personnel may be required to perform additional duties outside of their normal responsibilities from time to time.
for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and related tools.
Evaluate and integrate new martech vendors
and platforms to enhance outreach capabilities (e.g., SMS, phone, direct mail).
Collaborate with campaign teams, analytics, and CRM divisions to
align system workflows and data flows
across platforms.
Support
platform documentation, gather technical requirements , and create implementation roadmaps for new tools or features.
Conduct
quality assurance and campaign diagnostics
to guarantee data accuracy, deliverability, and performance tracking integrity (e.g., UTM standards).
Facilitate campaign execution by guiding platform setup, segmentation logic, automations, and scheduling across various outbound channels.
Assist with
vendor onboarding, platform transitions, and integration testing
alongside Marketing Operations leadership.
Maintain process documentation and recommend enhancements to streamline workflows and boost operational efficiency.
What You Bring Required Qualifications 2+ years of experience in marketing operations, marketing technology, or campaign production roles.
Hands-on experience with
Salesforce Marketing Cloud , specifically with Email Studio, Journey Builder, and Automation Studio.
Familiarity with outbound campaign workflows: email, SMS, phone, and direct mail channels.
Strong skills in
process documentation, vendor management, and platform support.
Solid understanding of campaign execution best practices, marketing automation, and performance tagging (e.g., UTM parameters).
Highly organized with a solving mindset and a keen interest in continuous improvement.
Excellent communication skills, both technical and non-technical.
Preferred Qualifications Experience with vendor assessment, RFP processes, or platform integration projects.
Knowledge of tools such as Jira, Asana, Smartsheet, or similar project trackers.
Familiarity with
basic SQL, HTML, or AMPscript
is a plus.
Experience in regulated industries such as healthcare, insurance, or B2B2C marketing environments.
Please note: at this time, we are unable to proceed with candidates who require visa sponsorship now or in the future. Location and Workplace Flexibility We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We promote a hybrid and remote-friendly culture, tailoring work locations to individual roles as determined by our Leadership team. In-office activities vary based on work and team goals according to company policies. Base Salary Range $59,000.00 - $79,000.00 At Zelis, we are committed to equitable compensation packages. This base salary range reflects our commitment to an offer that considers various individualized factors, including experience, education, qualifications, and job-related skills. The base pay is just one aspect of our Total Rewards package, which may feature discretionary bonuses, commissions, or incentives dependent on the role. Zelis' full-time associates enjoy a competitive benefits package, showcasing our dedication to their health, well-being, and financial protection. US benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and comprehensive health coverage, including medical, dental, vision, and prescription drugs. Equal Employment Opportunity Zelis proudly upholds equal opportunity in employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply, even if they do not meet 100% of the qualifications. We recognize the value of diverse perspectives and experiences and are dedicated to cultivating an inclusive workplace for all. Accessibility Support We are committed to an accessible application process for all candidates. If you are a qualified individual with a disability or a disabled veteran and require reasonable accommodations during any part of the application or interview process, please reach out to our human resources team. Disclaimer We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. The descriptions above aim to convey the general nature and level of work performed by individuals classified in this position. They are not exhaustive lists of all responsibilities, duties, and skills required. All personnel may be required to perform additional duties outside of their normal responsibilities from time to time.