Amazon Games
Senior Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Market
Amazon Games, Bellevue, Washington, us, 98009
Overview
Senior Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Marketing at Amazon Games. Define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior PMM to join our team to drive our customer acquisition strategy. In this role, you will grow Amazon Luna Prime Gaming's marketing funnel at consideration and conversion steps, grow established traffic channels, and unlock new channels within or outside of Amazon’s ecosystem. You will partner with numerous Amazon teams (e.g., Prime Video, Twitch) and cross-functional Luna-PG stakeholders across Product and Business Development to build and scale new marketing channels. You will be customer-obsessed in understanding drivers of conversion, run tests, and advocate on behalf of our customers. You will formulate and execute marketing initiatives to drive acquisition, analyze data to generate insights, and iterate and scale based on learnings. You will operate with a worldwide scope and adapt your strategy based on region-specific insights where applicable. Responsibilities
Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion. Build partnerships across the organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale. Grow and evolve existing traffic channels, driving strategy, initiatives and tracking for continuous improvement. Partner with Product, UX and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion. Develop deep understanding of traffic and conversion; serve as a subject-matter expert, regularly inspect key metrics, surface insights, and drive continuous learning and improvement. Manage end-to-end execution of marketing campaigns: messaging, legal reviews, creative briefs, segmentation, localization, campaign building, launch and performance tracking; lead new initiatives from concept to completion; collaborate with merchandising, channel SMEs and Tech/BI teams to scale and automate. Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment. Adapt global strategies to local needs, identifying country-specific nuances for maximum adoption and engagement while meeting legal requirements. Basic Qualifications
6+ years of professional non-internship marketing experience Ability to juggle multiple priorities and act with speed in a dynamic environment Excellent verbal and written interpersonal skills; ability to influence at all levels Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions and evaluate outcomes Experience with digital marketing tools and analytics platforms; willingness to learn new tools Preferred Qualifications
MBA or advanced degree Background in customer acquisition, growth marketing Gaming industry experience Experience with subscription-based services Location: Bellevue, WA (roles may reference related Seattle area postings) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: job duties and related legal considerations apply as described in the posting. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. For accommodation requests during the application process, see https://amazon.jobs/content/en/how-we-hire/accommodations. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year to $212,600/year, depending on location and experience. Amazon is a total compensation company; equity, sign-on payments, and other benefits may be provided as part of a full package. For more information, visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Senior Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Marketing at Amazon Games. Define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior PMM to join our team to drive our customer acquisition strategy. In this role, you will grow Amazon Luna Prime Gaming's marketing funnel at consideration and conversion steps, grow established traffic channels, and unlock new channels within or outside of Amazon’s ecosystem. You will partner with numerous Amazon teams (e.g., Prime Video, Twitch) and cross-functional Luna-PG stakeholders across Product and Business Development to build and scale new marketing channels. You will be customer-obsessed in understanding drivers of conversion, run tests, and advocate on behalf of our customers. You will formulate and execute marketing initiatives to drive acquisition, analyze data to generate insights, and iterate and scale based on learnings. You will operate with a worldwide scope and adapt your strategy based on region-specific insights where applicable. Responsibilities
Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion. Build partnerships across the organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale. Grow and evolve existing traffic channels, driving strategy, initiatives and tracking for continuous improvement. Partner with Product, UX and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion. Develop deep understanding of traffic and conversion; serve as a subject-matter expert, regularly inspect key metrics, surface insights, and drive continuous learning and improvement. Manage end-to-end execution of marketing campaigns: messaging, legal reviews, creative briefs, segmentation, localization, campaign building, launch and performance tracking; lead new initiatives from concept to completion; collaborate with merchandising, channel SMEs and Tech/BI teams to scale and automate. Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment. Adapt global strategies to local needs, identifying country-specific nuances for maximum adoption and engagement while meeting legal requirements. Basic Qualifications
6+ years of professional non-internship marketing experience Ability to juggle multiple priorities and act with speed in a dynamic environment Excellent verbal and written interpersonal skills; ability to influence at all levels Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions and evaluate outcomes Experience with digital marketing tools and analytics platforms; willingness to learn new tools Preferred Qualifications
MBA or advanced degree Background in customer acquisition, growth marketing Gaming industry experience Experience with subscription-based services Location: Bellevue, WA (roles may reference related Seattle area postings) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: job duties and related legal considerations apply as described in the posting. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. For accommodation requests during the application process, see https://amazon.jobs/content/en/how-we-hire/accommodations. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year to $212,600/year, depending on location and experience. Amazon is a total compensation company; equity, sign-on payments, and other benefits may be provided as part of a full package. For more information, visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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