Amazon Games
Senior Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Market
Amazon Games, Seattle, Washington, us, 98127
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Senior Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Marketing
role at
Amazon Games
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. Description
Define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior Product Marketing Manager (PMM) to join our team to drive our customer acquisition strategy.
In this role, you will be growing Amazon Luna Prime Gaming's marketing funnel at consideration and conversion steps. Your responsibility will include both growing established traffic channels, and unlocking new channels within or outside of Amazon’s ecosystem. You will partner with numerous Amazon teams working on gaming IP or services (eg. Prime Video, Twitch), and with cross-functional Luna-PG stakeholders across Product and Business Development teams to build and scale new marketing channels. You will be customer-obsessed in understanding drivers of conversion, run tests, and advocate on behalf of our customers across the organization. You will formulate and rapidly execute marketing initiatives to drive acquisition, dive-deep into data to generate insights, and iterate and scale based on your learnings. You will operate with a worldwide scope, and adapt your strategy based on region-specific insights where applicable.
Responsibilities
Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion.
Build partnerships across the immediate and broader organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale.
Grow and evolve existing traffic channels, driving the strategy, initiatives and tracking mechanisms for continuous improvement.
Partner with Product, UX and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion.
Build a deep understanding of traffic and conversion, and act as the subject matter expert; regularly dive deep into metrics and collaborate with data science teams to surface new insights.
Manage end-to-end execution of marketing campaigns: define message and copy, drive legal reviews, develop creative briefs, define target segments, drive localization, campaign building, launch and performance tracking.
Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion; leverage merchandising teams, channel SMEs and Tech/BI teams to scale and automate.
Manage multiple initiatives simultaneously in a fast-paced, ambiguous environment.
Adapt global strategies to meet local needs, identifying country-specific nuances for tailored approaches while meeting legal requirements.
A day in the life Your day will be a dynamic blend of strategic planning, cross-functional collaboration, and data-driven decision-making. You\'ll craft narratives that drive global impact and develop marketing strategies resonating across diverse markets.
About The Team Our Amazon Luna Prime Gaming team is a passionate group focused on creating seamless, engaging gaming experiences and connecting players globally through innovative marketing approaches.
Basic Qualifications
6+ years of professional non-internship marketing experience
Ability to juggle multiple priorities in a fast-paced environment; strong bias for action
Excellent verbal and written interpersonal skills; ability to influence across all levels
Strong analytical and quantitative skills; ability to use data to back up assumptions and evaluate outcomes
Experience with digital marketing tools and analytics platforms, and willingness to learn new tools
Preferred Qualifications
MBA or advanced degree
Background in customer acquisition, growth marketing
Gaming industry experience
Experience with subscription-based services
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit the Amazon accommodations page for more information.
Compensation: The base pay range for this position is listed in the job posting and may include additional compensation such as equity or sign-on gifts. This position will remain posted until filled.
Company - Amazon.com Services LLC
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Senior Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Marketing
role at
Amazon Games
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. Description
Define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior Product Marketing Manager (PMM) to join our team to drive our customer acquisition strategy.
In this role, you will be growing Amazon Luna Prime Gaming's marketing funnel at consideration and conversion steps. Your responsibility will include both growing established traffic channels, and unlocking new channels within or outside of Amazon’s ecosystem. You will partner with numerous Amazon teams working on gaming IP or services (eg. Prime Video, Twitch), and with cross-functional Luna-PG stakeholders across Product and Business Development teams to build and scale new marketing channels. You will be customer-obsessed in understanding drivers of conversion, run tests, and advocate on behalf of our customers across the organization. You will formulate and rapidly execute marketing initiatives to drive acquisition, dive-deep into data to generate insights, and iterate and scale based on your learnings. You will operate with a worldwide scope, and adapt your strategy based on region-specific insights where applicable.
Responsibilities
Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion.
Build partnerships across the immediate and broader organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale.
Grow and evolve existing traffic channels, driving the strategy, initiatives and tracking mechanisms for continuous improvement.
Partner with Product, UX and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion.
Build a deep understanding of traffic and conversion, and act as the subject matter expert; regularly dive deep into metrics and collaborate with data science teams to surface new insights.
Manage end-to-end execution of marketing campaigns: define message and copy, drive legal reviews, develop creative briefs, define target segments, drive localization, campaign building, launch and performance tracking.
Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion; leverage merchandising teams, channel SMEs and Tech/BI teams to scale and automate.
Manage multiple initiatives simultaneously in a fast-paced, ambiguous environment.
Adapt global strategies to meet local needs, identifying country-specific nuances for tailored approaches while meeting legal requirements.
A day in the life Your day will be a dynamic blend of strategic planning, cross-functional collaboration, and data-driven decision-making. You\'ll craft narratives that drive global impact and develop marketing strategies resonating across diverse markets.
About The Team Our Amazon Luna Prime Gaming team is a passionate group focused on creating seamless, engaging gaming experiences and connecting players globally through innovative marketing approaches.
Basic Qualifications
6+ years of professional non-internship marketing experience
Ability to juggle multiple priorities in a fast-paced environment; strong bias for action
Excellent verbal and written interpersonal skills; ability to influence across all levels
Strong analytical and quantitative skills; ability to use data to back up assumptions and evaluate outcomes
Experience with digital marketing tools and analytics platforms, and willingness to learn new tools
Preferred Qualifications
MBA or advanced degree
Background in customer acquisition, growth marketing
Gaming industry experience
Experience with subscription-based services
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit the Amazon accommodations page for more information.
Compensation: The base pay range for this position is listed in the job posting and may include additional compensation such as equity or sign-on gifts. This position will remain posted until filled.
Company - Amazon.com Services LLC
#J-18808-Ljbffr