DoorDash
Senior Associate, Consumer Lifecycle Marketing
DoorDash, Chicago, Illinois, United States, 60290
Overview
Senior Associate, Consumer Lifecycle Marketing — Join to apply for the Senior Associate, Consumer Lifecycle Marketing role at DoorDash. About The Team
The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About The Role
We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the New Verticals retention team. In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments. Key areas of support include: creating and maintaining campaigns & workflow strategy for occasional efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate and revenue; creative ideation & iteration, including creative optimization with the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. In this role, you will collaborate with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash. You will report to our New Verticals + Occasions Lead on our Consumer Lifecycle Marketing team within our Growth Marketing organization. You’re Excited About This Opportunity Because You Will…
Responsible for creating CRM strategies to engage and retain Customers during seasonal moments Create detailed customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle Manage email reporting dashboards, monitor trends, and make recommendations based on results Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team We’re Excited About You Because You Have…
4+ years experience in CRM or email marketing Deep familiarity with CRM technology including ESPs/marketing automation platforms Analytical mindset with strong attention to detail Strong writer and communicator Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics Extremely organized, dependable, self-motivated & ability to multi-task Bachelor’s degree or equivalent experience We expect this position to be filled by 9/23/25 Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. Benefits
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws. DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. Paid Time Off Details
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked, and paid sick time accrued at 1 hour for every 30 hours worked. The national base pay range for this position within the United States, including Illinois and Colorado. $83,000—$122,000 USD About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. See Also
See below for other roles and listings frequently shown on this page. If you need any accommodations, please inform your recruiting contact upon initial connection.
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Senior Associate, Consumer Lifecycle Marketing — Join to apply for the Senior Associate, Consumer Lifecycle Marketing role at DoorDash. About The Team
The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About The Role
We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the New Verticals retention team. In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments. Key areas of support include: creating and maintaining campaigns & workflow strategy for occasional efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate and revenue; creative ideation & iteration, including creative optimization with the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. In this role, you will collaborate with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash. You will report to our New Verticals + Occasions Lead on our Consumer Lifecycle Marketing team within our Growth Marketing organization. You’re Excited About This Opportunity Because You Will…
Responsible for creating CRM strategies to engage and retain Customers during seasonal moments Create detailed customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle Manage email reporting dashboards, monitor trends, and make recommendations based on results Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team We’re Excited About You Because You Have…
4+ years experience in CRM or email marketing Deep familiarity with CRM technology including ESPs/marketing automation platforms Analytical mindset with strong attention to detail Strong writer and communicator Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics Extremely organized, dependable, self-motivated & ability to multi-task Bachelor’s degree or equivalent experience We expect this position to be filled by 9/23/25 Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. Benefits
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws. DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. Paid Time Off Details
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked, and paid sick time accrued at 1 hour for every 30 hours worked. The national base pay range for this position within the United States, including Illinois and Colorado. $83,000—$122,000 USD About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. See Also
See below for other roles and listings frequently shown on this page. If you need any accommodations, please inform your recruiting contact upon initial connection.
#J-18808-Ljbffr