BD
Overview
Senior Marketing Manager, Rx Solutions and Launch Excellence at BD Parata. Join BD Parata's Global Platform team to drive the future of pharmacy automation. Parata is a high-growth, strategic business in the Pharmacy Automation platform, offering central fill solutions that combine automation hardware, workflow management software, and services for high-volume dispensing operations, delivering clinical, operational, and financial improvements. Responsibilities
Lead the end-to-end product lifecycle for Central Fill Hardware Solutions, including simplification and end-of-life strategies. Ensure alignment with market needs and business objectives. Develop and implement strategies to enhance customer satisfaction and retention. Identify opportunities for product upgrades and improvements. Work closely with sales and customer support teams to ensure seamless upgrades. Marketing core team member for Hardware Launches. Conduct market research and competitive analysis to inform marketing tactics, portfolio roadmap, and market trends for hardware in a central fill environment. Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue. Develop messaging, training, product claims and product-specific content and tools. Develop pricing strategies and promotional plans. Coordinate with supply-chain on global demand forecast and manage product-level supply continuity. Plan and execute internal marketing campaigns to support the growth and vitality of the product portfolio, ensuring alignment with overall marketing strategies. Qualifications
Bachelor's degree required; MBA or advanced degree preferred. 5+ years experience in the medical device and/or software product management. Demonstrated ability to set vision, develop and implement product strategies and drive successful execution to meet business objectives. Demonstrated track record of achieving results across dynamic teams, complex environments and matrix organizations. Strong analytics, market research, and presentation skills. Proven ability to work in a high-paced environment and manage multiple tasks with effective prioritization. Strong organizational skills and ability to meet tight deadlines in a busy environment. Strong collaborative mindset and ability to work in a matrix organizational structure. Ability to travel domestically up to 25% of the time. Location
Primary work location: USA NC - Durham - Roche Drive Additional locations: USA AZ - Tempe; USA CA - San Diego Bldg A&B; USA IL - Vernon Hills; USA NJ - Franklin Lakes; USA RI - Warwick; USA UT - Salt Lake City Salary
$127,200.00 - $209,800.00 USD Annual Employment type
Full-time Job function
Marketing Industries
Biotechnology Research Medical Equipment Manufacturing Research Services EEO Statement
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. For most roles, BD requires a minimum of 4 days in-office per week. Remote or field-based roles will have different workplace arrangements indicated in the posting. Visit BD Careers
To learn more, visit https://bd.com/careers
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Senior Marketing Manager, Rx Solutions and Launch Excellence at BD Parata. Join BD Parata's Global Platform team to drive the future of pharmacy automation. Parata is a high-growth, strategic business in the Pharmacy Automation platform, offering central fill solutions that combine automation hardware, workflow management software, and services for high-volume dispensing operations, delivering clinical, operational, and financial improvements. Responsibilities
Lead the end-to-end product lifecycle for Central Fill Hardware Solutions, including simplification and end-of-life strategies. Ensure alignment with market needs and business objectives. Develop and implement strategies to enhance customer satisfaction and retention. Identify opportunities for product upgrades and improvements. Work closely with sales and customer support teams to ensure seamless upgrades. Marketing core team member for Hardware Launches. Conduct market research and competitive analysis to inform marketing tactics, portfolio roadmap, and market trends for hardware in a central fill environment. Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue. Develop messaging, training, product claims and product-specific content and tools. Develop pricing strategies and promotional plans. Coordinate with supply-chain on global demand forecast and manage product-level supply continuity. Plan and execute internal marketing campaigns to support the growth and vitality of the product portfolio, ensuring alignment with overall marketing strategies. Qualifications
Bachelor's degree required; MBA or advanced degree preferred. 5+ years experience in the medical device and/or software product management. Demonstrated ability to set vision, develop and implement product strategies and drive successful execution to meet business objectives. Demonstrated track record of achieving results across dynamic teams, complex environments and matrix organizations. Strong analytics, market research, and presentation skills. Proven ability to work in a high-paced environment and manage multiple tasks with effective prioritization. Strong organizational skills and ability to meet tight deadlines in a busy environment. Strong collaborative mindset and ability to work in a matrix organizational structure. Ability to travel domestically up to 25% of the time. Location
Primary work location: USA NC - Durham - Roche Drive Additional locations: USA AZ - Tempe; USA CA - San Diego Bldg A&B; USA IL - Vernon Hills; USA NJ - Franklin Lakes; USA RI - Warwick; USA UT - Salt Lake City Salary
$127,200.00 - $209,800.00 USD Annual Employment type
Full-time Job function
Marketing Industries
Biotechnology Research Medical Equipment Manufacturing Research Services EEO Statement
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. For most roles, BD requires a minimum of 4 days in-office per week. Remote or field-based roles will have different workplace arrangements indicated in the posting. Visit BD Careers
To learn more, visit https://bd.com/careers
#J-18808-Ljbffr