Zinnia
Overview
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Performance Marketing, Sr. Manager
role at
Zinnia
Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.
As a Performance Marketing, Sr. Manager you’ll be the strategic and operational lead for our paid acquisition program, responsible for managing $20M+ in annual spend across channels like Paid Social, SEM, Programmatic, Influencer, and future bets. We’re looking for someone who can think in CAC and LTV, move fast, collaborate cross-functionally, and bring ideas to life through data and experimentation. You’ll work closely with our agencies and internal teams, own the forecasting and P&L, and lead the charge on creative testing and full-funnel impact.
Responsibilities
Own strategy and execution across Paid Social, Influencer, Programmatic, and emerging channels
Manage performance agency relationships and hold them accountable to efficiency and volume KPIs
Forecast, pace, and optimize toward CAC, ROAS, and lead quality goals
Brief and traffic creative assets for legal approvals
Lead creative testing initiatives
Collaborate with Content, SEO, and Product Marketing on integrated campaigns
Launch new channels and sunsetting ineffective ones
Translate data into insights and decisions
Work cross-functionally with Legal on consent, disclosures, and ad copy best practices
Work with Operations on delivering desired lead mix
Qualifications
4–6+ years of paid media or growth experience
Experience managing >$5M budgets and agency partners
Strong performance mindset
Creative thinker with a get-it-done attitude
Financial fluency to own a P&L and build forecasts
Respectful challenger attitude
Experience in legal-regulated industries is a plus
Benefits
Career progression opportunities
Competitive compensation
Health/dental insurance
Parental leave
401(k) with employer match
Incentive/bonus opportunity
Tuition reimbursement
And more
The company is an Equal Opportunity employer committed to diversity and does not discriminate based on protected categories.
#J-18808-Ljbffr
Performance Marketing, Sr. Manager
role at
Zinnia
Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.
As a Performance Marketing, Sr. Manager you’ll be the strategic and operational lead for our paid acquisition program, responsible for managing $20M+ in annual spend across channels like Paid Social, SEM, Programmatic, Influencer, and future bets. We’re looking for someone who can think in CAC and LTV, move fast, collaborate cross-functionally, and bring ideas to life through data and experimentation. You’ll work closely with our agencies and internal teams, own the forecasting and P&L, and lead the charge on creative testing and full-funnel impact.
Responsibilities
Own strategy and execution across Paid Social, Influencer, Programmatic, and emerging channels
Manage performance agency relationships and hold them accountable to efficiency and volume KPIs
Forecast, pace, and optimize toward CAC, ROAS, and lead quality goals
Brief and traffic creative assets for legal approvals
Lead creative testing initiatives
Collaborate with Content, SEO, and Product Marketing on integrated campaigns
Launch new channels and sunsetting ineffective ones
Translate data into insights and decisions
Work cross-functionally with Legal on consent, disclosures, and ad copy best practices
Work with Operations on delivering desired lead mix
Qualifications
4–6+ years of paid media or growth experience
Experience managing >$5M budgets and agency partners
Strong performance mindset
Creative thinker with a get-it-done attitude
Financial fluency to own a P&L and build forecasts
Respectful challenger attitude
Experience in legal-regulated industries is a plus
Benefits
Career progression opportunities
Competitive compensation
Health/dental insurance
Parental leave
401(k) with employer match
Incentive/bonus opportunity
Tuition reimbursement
And more
The company is an Equal Opportunity employer committed to diversity and does not discriminate based on protected categories.
#J-18808-Ljbffr