W2O Group
Overview
Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We aim to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas. Real Chemistry creates the world around modern therapies with over 2,000 professionals and 20+ years of experience at the intersection of healthcare, marketing and communications, data & AI. We work with the top 30 pharma and biotech companies and collaborate across disciplines under a single mission: to transform what healthcare is to what it should be. We are looking for you to join our team as a Director, Social. Role scope
This team is part of Real Chemistry’s Activation department and partners with creative, influencer relations, paid activation, integrated intelligence and brand strategy to develop and implement high-engagement social content and channel strategies that drive action and impact. We believe in collaboration across disciplines to transform healthcare. Who are you?
You have deep experience leading channel, content and activation strategies at scale across current and emerging platforms. You understand social trends, how to respond to them, and how to judge content performance. You enjoy telling stories, moving fast, and having fun while delivering results. This is a hybrid role based in any US office (New York City, Boston, Chicago, Carmel, or San Francisco) or remote within the US, depending on team and business needs. What you'll do
Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team; advise on planning and execution of integrated social campaigns, from multichannel content development and distribution to paid social media counsel and campaign strategy across the marketing funnel—driving awareness, consideration, organic content and engagement strategy, influencer activations, social media listening, analytics and results reporting for several clients.
Nurture and maintain in-depth knowledge of social media platforms (e.g., Instagram, LinkedIn, TikTok, YouTube, Reddit, Facebook) and trends to guide clients and account teams and position Real Chemistry as an authority in the space; provide leadership on social landscape, methodologies, and cultural happenings.
Drive adoption of emerging channel and content opportunities rooted in cultural insights and quantitative audience data.
Work with in-house data scientists and analysts to provide competitive social performance insights, improve results, and advise future content strategy; communicate new measurement opportunities to energize clients.
Build and lead all aspects of social media budgets, collaborating with internal teams and senior leaders to optimize the right mix for clients; support scopes of work and supervise paid social budgets.
Identify new opportunities for integrated social and digital programs (including social, digital, influencer, executive social communications, creative) and partner with clients and account teams to keep everyone informed of new developments; present growth opportunities to clients.
Mentor the team and foster a culture of accountability and collaboration.
This position is a perfect fit for you if:
You are adaptable and resilient and thrive in a changing environment.
You are proactive, driven, resourceful, with strong prioritization skills and a data curiosity.
You are a self-starter, detail-oriented, able to work independently and under deadlines.
You manage challenging situations well and collaborate to solve problems.
What you should have
Minimum 7+ years of experience, ideally in health or pharmaceutical social media with agency background.
Experience leading social content programs in partnership with creative and production teams.
Proficiency with social platforms and technologies (e.g., Meta Ads Manager, CMS, monitoring and measurement tools).
Understanding of FDA and FTC regulations guiding social media for biotech/pharma clients.
Familiarity with web analytics platforms (e.g., Google Analytics) and collaborating with web teams on integrated campaigns.
Client service experience in an agency environment.
Record of growing social media business and participating in new business pitches.
Experience leading and mentoring junior staff.
Outstanding written and oral communication and presentation skills.
Pay and benefits
Pay Range: $155,000.00-$160,000.00. Compensation will be determined based on job-related, non-discriminatory factors including experience, skills, certifications, and location. The company may modify this pay range at any time. Real Chemistry is proud to be Great Place to Work certified. For more about our culture and workplace, visit our profile. Real Chemistry offers a comprehensive benefits program including medical, dental, and vision plans, a 401k match, flexible PTO, student loan repayment support, mental wellness resources, and access to LinkedIn Learning. Additional benefits include fertility support, family support programs, and extended paid leave for new parents with coaching through Your 4th Trimester. Learn more about benefits at: realchemistrybenefits.com EEO and notice
Real Chemistry is an Equal Opportunity employer. We are committed to an inclusive and equitable workplace. We encourage applicants to apply without regard to protected characteristics. Accommodation requests during the interview process may be made to your recruiter. *Notice: Real Chemistry and its affiliates' names are being misused by scammers. Do not share personal or financial information with unverified sources claiming to be connected to Real Chemistry. Learn more about safety here.
#J-18808-Ljbffr
Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We aim to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas. Real Chemistry creates the world around modern therapies with over 2,000 professionals and 20+ years of experience at the intersection of healthcare, marketing and communications, data & AI. We work with the top 30 pharma and biotech companies and collaborate across disciplines under a single mission: to transform what healthcare is to what it should be. We are looking for you to join our team as a Director, Social. Role scope
This team is part of Real Chemistry’s Activation department and partners with creative, influencer relations, paid activation, integrated intelligence and brand strategy to develop and implement high-engagement social content and channel strategies that drive action and impact. We believe in collaboration across disciplines to transform healthcare. Who are you?
You have deep experience leading channel, content and activation strategies at scale across current and emerging platforms. You understand social trends, how to respond to them, and how to judge content performance. You enjoy telling stories, moving fast, and having fun while delivering results. This is a hybrid role based in any US office (New York City, Boston, Chicago, Carmel, or San Francisco) or remote within the US, depending on team and business needs. What you'll do
Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team; advise on planning and execution of integrated social campaigns, from multichannel content development and distribution to paid social media counsel and campaign strategy across the marketing funnel—driving awareness, consideration, organic content and engagement strategy, influencer activations, social media listening, analytics and results reporting for several clients.
Nurture and maintain in-depth knowledge of social media platforms (e.g., Instagram, LinkedIn, TikTok, YouTube, Reddit, Facebook) and trends to guide clients and account teams and position Real Chemistry as an authority in the space; provide leadership on social landscape, methodologies, and cultural happenings.
Drive adoption of emerging channel and content opportunities rooted in cultural insights and quantitative audience data.
Work with in-house data scientists and analysts to provide competitive social performance insights, improve results, and advise future content strategy; communicate new measurement opportunities to energize clients.
Build and lead all aspects of social media budgets, collaborating with internal teams and senior leaders to optimize the right mix for clients; support scopes of work and supervise paid social budgets.
Identify new opportunities for integrated social and digital programs (including social, digital, influencer, executive social communications, creative) and partner with clients and account teams to keep everyone informed of new developments; present growth opportunities to clients.
Mentor the team and foster a culture of accountability and collaboration.
This position is a perfect fit for you if:
You are adaptable and resilient and thrive in a changing environment.
You are proactive, driven, resourceful, with strong prioritization skills and a data curiosity.
You are a self-starter, detail-oriented, able to work independently and under deadlines.
You manage challenging situations well and collaborate to solve problems.
What you should have
Minimum 7+ years of experience, ideally in health or pharmaceutical social media with agency background.
Experience leading social content programs in partnership with creative and production teams.
Proficiency with social platforms and technologies (e.g., Meta Ads Manager, CMS, monitoring and measurement tools).
Understanding of FDA and FTC regulations guiding social media for biotech/pharma clients.
Familiarity with web analytics platforms (e.g., Google Analytics) and collaborating with web teams on integrated campaigns.
Client service experience in an agency environment.
Record of growing social media business and participating in new business pitches.
Experience leading and mentoring junior staff.
Outstanding written and oral communication and presentation skills.
Pay and benefits
Pay Range: $155,000.00-$160,000.00. Compensation will be determined based on job-related, non-discriminatory factors including experience, skills, certifications, and location. The company may modify this pay range at any time. Real Chemistry is proud to be Great Place to Work certified. For more about our culture and workplace, visit our profile. Real Chemistry offers a comprehensive benefits program including medical, dental, and vision plans, a 401k match, flexible PTO, student loan repayment support, mental wellness resources, and access to LinkedIn Learning. Additional benefits include fertility support, family support programs, and extended paid leave for new parents with coaching through Your 4th Trimester. Learn more about benefits at: realchemistrybenefits.com EEO and notice
Real Chemistry is an Equal Opportunity employer. We are committed to an inclusive and equitable workplace. We encourage applicants to apply without regard to protected characteristics. Accommodation requests during the interview process may be made to your recruiter. *Notice: Real Chemistry and its affiliates' names are being misused by scammers. Do not share personal or financial information with unverified sources claiming to be connected to Real Chemistry. Learn more about safety here.
#J-18808-Ljbffr