External Marketer

Are you a well-connected sales and outreach professional with deep roots in the senior living industry? A reputable Continuing Care Retirement Facility is seeking a results-driven External Marketer to build strong industry relationships, drive census growth, and elevate our presence in the community.This role is ideal for someone with existing industry connections and a proven ability to impact move-ins through external outreach, referral development, and strategic relationship-building. If you're well-networked in the senior care space and thrive in a results-oriented, census-driven role-this opportunity is for you.About the RoleAs the External Marketer, your primary responsibility is to increase admissions by building and maintaining partnerships with:Hospitals and discharge plannersPhysicians and healthcare professionalsSocial workers and case managersCommunity organizationsAdult children of prospective residentsYou'll work closely with leadership to execute strategic outreach and marketing plans that directly impact move-ins and census growth.Key ResponsibilitiesBuild, maintain, and grow referral relationships with key healthcare and senior service providersPlan and attend marketing events, networking functions, and trade showsCollaborate with Admissions Team to ensure smooth transitionsIdentify new market opportunities and create referral pipelinesContribute to and maintain a consistent social media and community presenceTrack and report on outreach efforts, lead sources, and campaign performanceParticipate in weekly sales meetings and submit timely reports to leadershipSupport advertising and marketing research, and help manage CRM and campaign tracking toolsCoordinate with corporate and facility-level teams on census-driven initiativesQualificationsMinimum 2 years of external marketing/sales experience in senior living or skilled nursing (Required)Existing referral network and strong industry relationships (Required)Proven ability to impact census through outreach, lead generation, and event marketingStrong communication and relationship-building skillsComfortable with public speaking, networking, and digital toolsTech-savvy with CRM systems and social platformsSelf-motivated, organized, and professional in representing the communityPreferred EducationAssociate or Bachelor's Degree in Marketing, Communications, Healthcare Administration, or related fieldPhysical RequirementsAbility to lift up to 20 lbsFrequent walking, standing, bending, driving, and event setupSome travel within the local community requiredWhy This Role MattersThis is a high-impact, field-based role where your network and influence in the senior living space are crucial. You'll be the key player in helping families find quality care while supporting occupancy goals across our community.If you are a connected, driven, and compassionate marketing professional ready to make a real difference-Apply now and let's grow together.