Sr. Lifecycle Marketing Manager

We are seeking a highly strategic and data-driven Lifecycle Marketing Manager to lead retention and loyalty initiatives by reimagining how customers interact across every touchpoint. This role will be instrumental in reducing customer attrition and increasing lifetime value by building a more seamless, proactive, and emotionally resonant customer experience. The ideal candidate has 5–7+ years of progressive leadership in retention, loyalty, or customer journey roles, with a proven track record of designing and executing high-impact customer journey strategies across digital and human-assisted channels. Key Responsibilities: Customer Journey Mapping & Optimization: Lead the development and continuous refinement of end-to-end journey maps, identifying friction points, critical moments of truth, and opportunities to increase retention and loyalty at every stage. Contact Point Management Strategy: Redesign, re-write and improve all customer contact points—phone, chat, email, SMS, IVR, web, guides, videos—ensuring that every interaction is optimized, timely, and contributes to a positive retention outcome. Cross-Functional Leadership: Collaborate with Marketing, Sales, Product and Customer Service teams to embed customer-centricity across the organization and ensure alignment of messaging, tone, and timing across channels. Retention Program Development: Design, test, and scale save-offer strategies, loyalty incentives and outreach campaigns based on behavioral and segmentation insights. KPI Performance Management: Track newly developed programs to pre-defined KPIs such as churn rate, save rate, NPS, LTV, and contact resolution time. Use data insights to refine strategies and drive continual improvements in customer retention. Present monthly report updates to leadership. Best-Practice Script Creation: Work with top 10% team members to define and spread best practice scripting throughout organization. Online Customer Review Management Oversee the review management feedback process for customers. Ensure brand reputation continually improves online. Ensure all 3 star or less reviews receive direct, specific scripted feedback. Translate customer feedback into product and service improvement programs. Qualifications: 5–7 years of proven success in customer retention, loyalty marketing, or customer journey optimization roles Strong knowledge of journey mapping, segmentation, lifecycle marketing, and CX measurement frameworks Hands-on experience with journey orchestration platforms, CRM systems, and contact center analytics Strong leadership and stakeholder management skills with the ability to influence at all levels Strong analytical and communication skills Experience in subscription-based, service-oriented, or high-churn industries preferred (e.g., telecom, healthcare, SaaS, senior services) What's In It for You From the moment you walk into our beautiful offices, you get the right entrepreneurial vibe with all the excitement and benefits you’d expect. LifeStation is serious about fostering a healthy work/life balance and time spent with the team will confirm that. Most importantly you will have the chance to surround yourself with some of the best and brightest people around, working together to help ensure the safety and security of people across the United States. Benefits and Perks Top pay (salary depending on experience; submit your expectations with your application) and excellent comprehensive benefits package Chance to grow by working with an experienced and talented team Entrepreneurial work environment with the freedom to get things done Make a true impact on our company and products with high-visibility and possibilities for career growth Excellent location close to highways and public transportation 401(k) Retirement Savings Plan & Employer Match Company Paid Life Insurance LifeStation is proud to be an Equal Opportunity Employer. LifeStation provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law. The salary range for this position is $125,00 to $150,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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