IBM
Senior Product Marketing Manager, IBM Software
Join to apply for the
Senior Product Marketing Manager, IBM Software
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IBM Senior Product Marketing Manager, IBM Software
1 week ago Be among the first 25 applicants Join to apply for the
Senior Product Marketing Manager, IBM Software
role at
IBM Get AI-powered advice on this job and more exclusive features. Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.
As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your Role And Responsibilities
We are seeking a product marketing champion to join our Software Product team. As a Product Marketer for IBM Maximo Application Suite, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for the products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead product-level marketing efforts to support pipeline generation and new client acquisition for the product. You will collaborate with teams across geographies, including Marketing, Product Management, Sales, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and users, measured by demand client interests, sales pipeline, revenue, win rate, market segment share and analyst ranking.
Your Primary Responsibilities Include
Understand the products and lead team to deliver the actions to meet the business objectives. Oversee market and competitive research, builds persona profiles that will influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan. Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio. Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design. Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process. Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results.
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement. Proven leader with strategic thinking and hands-on management style. Excellent judgment based on data, business/marketing acumen and expert resources. Team player who thrives on breakthrough thinking and creativity. Exceptional collaboration, cultural sensitivity, and matrix management skills.
Preferred Technical And Professional Experience
Success in fast growth technology industry and SaaS products serving a multinational customer base. Strong understanding of product-led growth and sales-led growth go-to-market strategies. Content, Demand, and/or Field Marketing experience. Product Management, technical and/or technical sales skills.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at IBM by 2x Sign in to set job alerts for “Senior Product Marketing Manager” roles.
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Join to apply for the
Senior Product Marketing Manager, IBM Software
role at
IBM Senior Product Marketing Manager, IBM Software
1 week ago Be among the first 25 applicants Join to apply for the
Senior Product Marketing Manager, IBM Software
role at
IBM Get AI-powered advice on this job and more exclusive features. Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.
As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your Role And Responsibilities
We are seeking a product marketing champion to join our Software Product team. As a Product Marketer for IBM Maximo Application Suite, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for the products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead product-level marketing efforts to support pipeline generation and new client acquisition for the product. You will collaborate with teams across geographies, including Marketing, Product Management, Sales, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and users, measured by demand client interests, sales pipeline, revenue, win rate, market segment share and analyst ranking.
Your Primary Responsibilities Include
Understand the products and lead team to deliver the actions to meet the business objectives. Oversee market and competitive research, builds persona profiles that will influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan. Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio. Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design. Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process. Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results.
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement. Proven leader with strategic thinking and hands-on management style. Excellent judgment based on data, business/marketing acumen and expert resources. Team player who thrives on breakthrough thinking and creativity. Exceptional collaboration, cultural sensitivity, and matrix management skills.
Preferred Technical And Professional Experience
Success in fast growth technology industry and SaaS products serving a multinational customer base. Strong understanding of product-led growth and sales-led growth go-to-market strategies. Content, Demand, and/or Field Marketing experience. Product Management, technical and/or technical sales skills.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at IBM by 2x Sign in to set job alerts for “Senior Product Marketing Manager” roles.
New York, NY $160,000.00-$175,000.00 3 weeks ago Director of Brand Marketing - Color & Conservation
New York, NY $165,000.00-$180,000.00 3 weeks ago New York, NY $106,000.00-$160,000.00 1 day ago Marketing Director/Director of Commercial Brand Strategy
Brooklyn, NY $150,000.00-$175,000.00 6 days ago Director, Global Product Marketing - Fragrance
New York, NY $180,000.00-$205,000.00 3 days ago New York, NY $130,000.00-$160,000.00 1 week ago New York, NY $130,000.00-$170,000.00 2 days ago New York, NY $148,000.00-$222,000.00 3 weeks ago Senior Director, Marketing - Farmacy Beauty
New York, NY $40,000.00-$215,000.00 1 month ago Senior Director, International Marketing
New York, NY $180,000.00-$210,000.00 3 weeks ago New York, NY $210,000.00-$220,500.00 3 days ago Senior Manager, Product Marketing-High Jewelry
New York, NY $130,000.00-$155,000.00 1 month ago New York, United States $120,000.00-$160,000.00 2 weeks ago New York, NY $120,000.00-$140,000.00 1 week ago New York, United States $218,450.00-$257,000.00 1 week ago New York, NY $170,000.00-$190,000.00 2 weeks ago New York, NY $150,000.00-$170,000.00 1 week ago Great Neck, NY $115,000.00-$140,000.00 1 day ago Executive Director, Global Marketing, Skincare - Clinique
New York, United States $154,000.00-$264,750.00 1 week ago New York, NY $296,000.00-$356,000.00 1 day ago New York, NY $140,000.00-$175,000.00 2 months ago New York, NY $215,000.00-$240,000.00 2 weeks ago New York, NY $170,000.00-$190,000.00 2 months ago New York, NY $160,000.00-$180,000.00 3 weeks ago New York, NY $70,000.00-$80,000.00 2 weeks ago New York, NY $170,000.00-$200,000.00 1 day ago New York, NY $236,000.00-$306,000.00 2 weeks ago New York, NY $146,775.00-$172,361.00 4 days ago Senior Director of Marketing and Communications
New York, NY $150,000.00-$180,000.00 2 weeks ago New York, NY $155,000.00-$210,000.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr