CRM Enrollment Marketing Specialist

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Department: Enrollment Management/Admission's Office

Position: Enrollment Management Specialist

Salary: $42K to $45K/yr

Starting Date: September 22, 2025

Posting Date: August 22, 2025

Benefits Include

• Insurance package,
• Mandatory retirement plan,
• Dependent?partial tuition waiver,
• Faculty/staff tuition waiver
• Wellness program:
• Pro-rated annual and sick leave;
  
  

The University of Montana Western is seeking a highly motivated and detail-oriented CRM/Enrollment Marketing Specialist to join our team. This role is central to optimizing our recruitment efforts through effective CRM (Customer Relationship Management) system management and strategic enrollment marketing initiatives. The ideal candidate will possess a balance of technical CRM and creative marketing skills to attract, engage, and enroll prospective students.

Enrollment Marketing

• Develop and execute integrated marketing plans and campaigns (email, text, social media, print, tv, and web) to support recruitment and admissions objectives.
• Collaborate with University Communications and other departments to align messaging and branding across all channels.
• Use CRM analytics and marketing data to evaluate campaign effectiveness and inform strategy.
• Manage digital assets and content for prospective student communications and admission webpages.
  
  

Collaboration & Strategy

• Work closely with admissions counselors, academic departments, and university leadership to support recruitment strategies.
• Support campus events such as campus visits, preview days, and orientation by managing related communications and registrations in the CRM.
• Analyze enrollment trends and provide actionable insights to improve outreach and yield.
  
  

CRM Management (Slate or similar platform)

• Administer the universitys CRM system for prospective student engagement, application tracking, and communication flows.
• Assist with user roles and permissions within Slate to ensure appropriate access and security.
• Build and maintain CRM workflows, reports, data imports/exports, and automations that support recruitment and admissions goals.
• Monitor CRM data integrity and troubleshoot technical issues in collaboration with IT and third-party vendors.
• Stay current with Slate updates, new features, and best practices.
• Train staff and student workers on CRM use and best practices.
• Bachelors degree in marketing, communications, business, data analytics, higher education, or a related field.
• At least 2 years of experience in CRM management, digital marketing, or enrollment services.
• Demonstrated experience with CRM platforms (Slate preferred) and marketing automation tools.
• Strong analytical skills and attention to detail.
• Excellent verbal, written, and interpersonal communication skills.
  
  

Preferred

• Experience working in a higher education setting.
• Knowledge of Slate CRM specifically.
• Familiarity with Adobe Creative Suite, CMS platforms, and email marketing platforms.
• Understanding of student recruitment strategies and trends in higher education marketingThe University and Dillon Area
  
  

The University of Montana Western is a dynamic, innovative, undergraduate university with over 70 full-time faculty and over 1,200 students. It is located in Dillon, Montana in the scenic Rocky Mountains and has been awarded numerous top national rankings for delivering high quality, affordable education. Please return the signed form to your campus Human Resource Services office. Updated June 2023 Montana Western is the only public four-year college in the nation offering Experience One (X71), experiential learning delivered on the block schedule. Class sizes are small and students take a single course at a time, three hours each day for 18 days, before moving on to the next course. Each course is four credits and four blocks are offered each semester. The block schedule facilitates field and lab work, undergraduate research, study travel, and interdisciplinary teaching. Montana Westerns faculty strongly believe in mentoring and inspiring students, and assisting them in the transition from university life to professional careers.

The University of Montana Western is an integral part of the Dillon Community. With a population of 5,000 people, Dillon is known for outstanding public schools, safe environments, recreational opportunities, and an excellent quality of life.

Seniority level

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Employment type

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