AARP
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The
Multimedia Content Strategist
for AARP Studios is responsible for aligning video content with AARP's overall communications strategy and social impact objectives. This role combines strategic planning, multimedia production, and digital engagement to ensure the delivery of high-quality, targeted content across various digital platforms. The strategist will collaborate closely with internal stakeholders, marketers, content creators, and cross-functional teams to lead content production and optimization efforts, ensuring that all work aligns with key messaging priorities. Additionally, the position involves managing partnerships within AARP to enhance the reach and impact of the content. The role also includes business integration responsibilities, such as implementing departmental initiatives, streamlining processes, identifying technological tools, and ensuring the ongoing quality and performance of programs.
Responsibilities
Works closely with stakeholders to provide recommendations on printing, print, and/or video executions for various projects. Manages pre-production, production, and post-production of assigned print and/or video projects. Oversees production timelines with both creative team, stakeholders, and vendors, including drop dates and in-home dates. Manages the day-to-day production process for digital and other content platforms. Implements checks and balances to ensure that digital production is seamless and efficient, and the team adheres to publishing and digital best practices that enhance user experience. Oversees, guides and coordinates resources and training for production staff. Coordinates with editorial teams and internal stakeholders to ensure that the presentation and performance of digital content engages the 50+ demographic and amplifies the organization's social mission. Builds partnerships with both internal and external stakeholders to support digital innovation and the development of multiplatform products and/or strategies. Manages print/video production, including estimates, SOW's, vendors, printer proofs, scheduling drop dates and in-home dates, alternative printing/video solutions. Qualifications
Bachelor's degree in Communications, Marketing, Digital Media, Journalism, or a related field. 5+ years of experience in content strategy, multimedia production, or digital marketing with a focus on video content. Expertise in digital platforms such as social media, video-sharing sites (YouTube, Facebook, Instagram, TikTok, LinkedIn), email, and destination websites. Strong knowledge of content optimization and cross-platform video distribution best practices. Exceptional communication, project management, and collaboration skills, with experience working across multiple teams. Strategic and analytical thinker with a data-driven approach to content decisions. Proficient in video production workflows, including pre- and post-production for both scripted and non-scripted content. Passion for AARP's mission and for creating impactful content for older adults; nonprofit/advocacy sector experience and familiarity with AARP initiatives preferred. AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
Regular and reliable job attendance Effective verbal and written communication skills Exhibit respect and understanding of others to maintain professional relationships Independent judgement in evaluation options to make sound decisions In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The
Multimedia Content Strategist
for AARP Studios is responsible for aligning video content with AARP's overall communications strategy and social impact objectives. This role combines strategic planning, multimedia production, and digital engagement to ensure the delivery of high-quality, targeted content across various digital platforms. The strategist will collaborate closely with internal stakeholders, marketers, content creators, and cross-functional teams to lead content production and optimization efforts, ensuring that all work aligns with key messaging priorities. Additionally, the position involves managing partnerships within AARP to enhance the reach and impact of the content. The role also includes business integration responsibilities, such as implementing departmental initiatives, streamlining processes, identifying technological tools, and ensuring the ongoing quality and performance of programs.
Responsibilities
Works closely with stakeholders to provide recommendations on printing, print, and/or video executions for various projects. Manages pre-production, production, and post-production of assigned print and/or video projects. Oversees production timelines with both creative team, stakeholders, and vendors, including drop dates and in-home dates. Manages the day-to-day production process for digital and other content platforms. Implements checks and balances to ensure that digital production is seamless and efficient, and the team adheres to publishing and digital best practices that enhance user experience. Oversees, guides and coordinates resources and training for production staff. Coordinates with editorial teams and internal stakeholders to ensure that the presentation and performance of digital content engages the 50+ demographic and amplifies the organization's social mission. Builds partnerships with both internal and external stakeholders to support digital innovation and the development of multiplatform products and/or strategies. Manages print/video production, including estimates, SOW's, vendors, printer proofs, scheduling drop dates and in-home dates, alternative printing/video solutions. Qualifications
Bachelor's degree in Communications, Marketing, Digital Media, Journalism, or a related field. 5+ years of experience in content strategy, multimedia production, or digital marketing with a focus on video content. Expertise in digital platforms such as social media, video-sharing sites (YouTube, Facebook, Instagram, TikTok, LinkedIn), email, and destination websites. Strong knowledge of content optimization and cross-platform video distribution best practices. Exceptional communication, project management, and collaboration skills, with experience working across multiple teams. Strategic and analytical thinker with a data-driven approach to content decisions. Proficient in video production workflows, including pre- and post-production for both scripted and non-scripted content. Passion for AARP's mission and for creating impactful content for older adults; nonprofit/advocacy sector experience and familiarity with AARP initiatives preferred. AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
Regular and reliable job attendance Effective verbal and written communication skills Exhibit respect and understanding of others to maintain professional relationships Independent judgement in evaluation options to make sound decisions In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.