Avast Group
**How We Work**Our hybrid work model (3 days in the office) Tempe, New York or Mountain View, California, gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.**Role Overview/Team**Were looking for an experienced **Senior Marketing Content Strategist** who is passionate about creating best-in-class marketing content that attracts, engages, and retains customers. Because Gen has exciting new stories to tell about each of our award-winning brands, we need a tech-savvy creative to tell them. Youll create **data-driven, high-converting content** across multiple platforms and marketing channels as you drive brand awareness and customer engagement. Youll play a key role on our **diverse and dynamic marketing design team**.**Mission and Goal**Youll help keep our customers **cyber safe** while delivering clear, engaging, and impactful marketing content. The goal is to produce content that drives engagement, strengthens our brands, and delivers measurable results across digital channels.**Objectives:*** Drive the content strategy and craft clear and compelling content for various marketing channels including **web content, product launches and promotional campaigns**.* Collaborate with **marketing teams, product managers, designers, and other stakeholders** to align on content strategy and implement successful solutions.* Drive **A/B testing** that illuminates customer preferences and provides actionable data.* Partner with the **SEO team** to provide copy that improves visibility and website traffic.* Transform business objectives into **brand-strengthening content** that drives engagement and delivers results.* Update content on a regular basis using feedback from stakeholders, colleagues, and customers.* Research **industry trends, customer preferences, and competitor analysis** to inform and enhance content strategies.* Present and defend content strategy and solutions to internal and external audiences of all levels.* Ensure **accuracy and consistency** of all copy as well as adherence to each brands style, voice, and tone.* Finalize content in consultation with the **legal and localization teams**.**Competencies:*** At least **5 years of experience writing and editing marketing copy**, especially for web and technology environments.* Strong **portfolio and/or writing samples** demonstrating a range of winning content across a variety of media.* Solid understanding of **marketing strategies** and deep experience in **A/B testing**.* Exceptional writing skills with a strong command of **grammar, syntax, and vocabulary**.* Proficiency in **adapting writing styles** to match different brand voices and target audiences.* Proven ability to **manage multiple projects** and deliver on tight deadlines in a fast-paced environment.* Facility for working both independently and collaboratively with colleagues across the organization and in multiple time zones.* Familiarity with **SEO principles and best practices**.* Familiarity with **AI tools** and experience integrating them into content strategy and copywriting workflows.**Preferred Qualifications:*** Four-year degree in **English, Communications, Journalism, or related field**, or equivalent experience.**Benefits**At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:* Health & Wellness Medical, dental, and vision insurance.* Financial Security 401(k) with company contributions, Employee Stock Purchase Plan.* Work-Life Balance Generous PTO and holidays.* Professional Development Annual education reimbursement.* Wellness Reimbursement Fitness-related expenses covered.* Additional Perks Commuter accounts, legal assistance, family support, employee discounts.* LinkedIn Tag: #LI-AM1Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. . To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.We are more than just a company; we are a global leader in digital safety. We are the team behind trusted consumer brands including **Norton, Avast, LifeLock, Avira, AVG, ReputationDefender**, and **CCleaner**, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At **Gen**, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. We are hiring a **Senior Copywriter** to join our team and help tell the stories of our award-winning brands while keeping our customers cyber safe.Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives.When youre part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages.Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs.If this sounds like youGen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and growjoin us!Learn more at .Click to review our Global Applicant Privacy Policy.Click to review Legal Notices and Information.Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact .*LifeLock identity theft protection is not available in all countries.
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