Gen Digital
Who Are We?
We are more than just a company; we are a global leader in digital safety. We are the team behind trusted consumer brands including
Norton, Avast, LifeLock, Avira, AVG, ReputationDefender , and
CCleaner , dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At
Gen , we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. We are hiring a
Senior Copywriter
to join our team and help tell the stories of our award-winning brands while keeping our customers cyber safe.
How We Work
Our hybrid work model (3 days in the office) Tempe, New York or Mountain View, California, gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.
Role Overview/Team
We're looking for an experienced
Senior Marketing Content Strategist
who is passionate about creating best-in-class marketing content that attracts, engages, and retains customers. Because Gen has exciting new stories to tell about each of our award-winning brands, we need a tech-savvy creative to tell them. You'll create
data-driven, high-converting content
across multiple platforms and marketing channels as you drive brand awareness and customer engagement. You'll play a key role on our
diverse and dynamic marketing design team .
Mission and Goal
You'll help keep our customers
cyber safe
while delivering clear, engaging, and impactful marketing content. The goal is to produce content that drives engagement, strengthens our brands, and delivers measurable results across digital channels.
Objectives: Drive the content strategy and craft clear and compelling content for various marketing channels including
web content, product launches and promotional campaigns .
Collaborate with
marketing teams, product managers, designers, and other stakeholders
to align on content strategy and implement successful solutions.
Drive
A/B testing
that illuminates customer preferences and provides actionable data.
Partner with the
SEO team
to provide copy that improves visibility and website traffic.
Transform business objectives into
brand-strengthening content
that drives engagement and delivers results.
Update content on a regular basis using feedback from stakeholders, colleagues, and customers.
Research
industry trends, customer preferences, and competitor analysis
to inform and enhance content strategies.
Present and defend content strategy and solutions to internal and external audiences of all levels.
Ensure
accuracy and consistency
of all copy as well as adherence to each brand's style, voice, and tone.
Finalize content in consultation with the
legal and localization teams .
Competencies:
At least
5 years of experience writing and editing marketing copy , especially for web and technology environments.
Strong
portfolio and/or writing samples
demonstrating a range of winning content across a variety of media.
Solid understanding of
marketing strategies
and deep experience in
A/B testing .
Exceptional writing skills with a strong command of
grammar, syntax, and vocabulary .
Proficiency in
adapting writing styles
to match different brand voices and target audiences.
Proven ability to
manage multiple projects
and deliver on tight deadlines in a fast-paced environment.
Facility for working both independently and collaboratively with colleagues across the organization and in multiple time zones.
Familiarity with
SEO principles and best practices .
Familiarity with
AI tools
and experience integrating them into content strategy and copywriting workflows.
Preferred Qualifications:
Four-year degree in
English, Communications, Journalism, or related field , or equivalent experience.
Benefits
At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
Health & Wellness - Medical, dental, and vision insurance.
Financial Security - 401(k) with company contributions, Employee Stock Purchase Plan.
Work-Life Balance - Generous PTO and holidays.
Professional Development - Annual education reimbursement.
Wellness Reimbursement - Fitness-related expenses covered.
Additional Perks - Commuter accounts, legal assistance, family support, employee discounts.
#LI-DNI
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
We are more than just a company; we are a global leader in digital safety. We are the team behind trusted consumer brands including
Norton, Avast, LifeLock, Avira, AVG, ReputationDefender , and
CCleaner , dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At
Gen , we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. We are hiring a
Senior Copywriter
to join our team and help tell the stories of our award-winning brands while keeping our customers cyber safe.
How We Work
Our hybrid work model (3 days in the office) Tempe, New York or Mountain View, California, gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.
Role Overview/Team
We're looking for an experienced
Senior Marketing Content Strategist
who is passionate about creating best-in-class marketing content that attracts, engages, and retains customers. Because Gen has exciting new stories to tell about each of our award-winning brands, we need a tech-savvy creative to tell them. You'll create
data-driven, high-converting content
across multiple platforms and marketing channels as you drive brand awareness and customer engagement. You'll play a key role on our
diverse and dynamic marketing design team .
Mission and Goal
You'll help keep our customers
cyber safe
while delivering clear, engaging, and impactful marketing content. The goal is to produce content that drives engagement, strengthens our brands, and delivers measurable results across digital channels.
Objectives: Drive the content strategy and craft clear and compelling content for various marketing channels including
web content, product launches and promotional campaigns .
Collaborate with
marketing teams, product managers, designers, and other stakeholders
to align on content strategy and implement successful solutions.
Drive
A/B testing
that illuminates customer preferences and provides actionable data.
Partner with the
SEO team
to provide copy that improves visibility and website traffic.
Transform business objectives into
brand-strengthening content
that drives engagement and delivers results.
Update content on a regular basis using feedback from stakeholders, colleagues, and customers.
Research
industry trends, customer preferences, and competitor analysis
to inform and enhance content strategies.
Present and defend content strategy and solutions to internal and external audiences of all levels.
Ensure
accuracy and consistency
of all copy as well as adherence to each brand's style, voice, and tone.
Finalize content in consultation with the
legal and localization teams .
Competencies:
At least
5 years of experience writing and editing marketing copy , especially for web and technology environments.
Strong
portfolio and/or writing samples
demonstrating a range of winning content across a variety of media.
Solid understanding of
marketing strategies
and deep experience in
A/B testing .
Exceptional writing skills with a strong command of
grammar, syntax, and vocabulary .
Proficiency in
adapting writing styles
to match different brand voices and target audiences.
Proven ability to
manage multiple projects
and deliver on tight deadlines in a fast-paced environment.
Facility for working both independently and collaboratively with colleagues across the organization and in multiple time zones.
Familiarity with
SEO principles and best practices .
Familiarity with
AI tools
and experience integrating them into content strategy and copywriting workflows.
Preferred Qualifications:
Four-year degree in
English, Communications, Journalism, or related field , or equivalent experience.
Benefits
At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
Health & Wellness - Medical, dental, and vision insurance.
Financial Security - 401(k) with company contributions, Employee Stock Purchase Plan.
Work-Life Balance - Generous PTO and holidays.
Professional Development - Annual education reimbursement.
Wellness Reimbursement - Fitness-related expenses covered.
Additional Perks - Commuter accounts, legal assistance, family support, employee discounts.
#LI-DNI
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.