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Senior Marketing Specialist
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VHB Overview ABOUT THE POSITION Marketing at an engineering firm? Yes! We are looking for a Senior Marketing Specialist to join the Southeast Regional Marketing Team. This position is hybrid, based in our Atlanta, Georgia office with an expectation to work at least two days in the office. The Senior Marketing / Proposal Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables with direct support from marketing leaders. The Senior Marketing Specialist helps to support and facilitate overall pursuit strategy discussion, formulation, and content development. Role Expect opportunity and active participation in marketing activities across the Client-Visibility-Pursuit (C-V-P) lifecycle, with primary focus on pursuits. You will be actively trained and mentored on VHB’s programs and marketing’s role across the CVP lifecycle. Responsibilities Actively participates in Client Focus Team and/or market meetings Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process In partnership with CRM Specialist and with the understanding of the Region’s pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline Assists with the development and creation of the value proposition and pre-sell pieces Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization’s thought leadership Takes the lead role in the development of the region’s complex pursuits, with marketing leadership/management oversight, as needed Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors Communicates win themes and approaches to win. Weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners Serves as an active strategist and collaborative partner with technical staff Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written Organizes and coaches technical staff on pursuit presentations. May facilitate story boarding sessions, as requested Works with graphic design staff to plan and produce materials. Ensures all materials effectively communicate the strategic vision identified for a given pursuit and align with the organization’s Brand Serves as a mentor to less experienced marketing staff. Serves as a peer QA/QC of proposals Lead capture planning discussions with technical team members in advance of an active procurement Independently writes sections that require minor editing Minimum Qualifications 4-6 years of proposal, writing, or marketing experience in an AEC industry BA in Marketing, English, Communications, or related discipline Excellent written and verbal communication skills Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred Highly detail oriented. Demonstrated commitment to quality. Ability to identify and seek needed information/research skills Ability to work concurrently on multiple projects About VHB We are VHB, an informed and innovative team of engineers, scientists, planners, and designers who partner with clients in transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality while balancing development and infrastructure needs with stewardship of our environment. Our people make us great. VHB provides a differentiating employee experience, including: Diverse and inclusive culture of collaboration and innovation Opportunity to work on complex, transformational projects Community and social responsibility as sustainable stewards Focus on learning, development, and career growth Best-in-class benefits, including flexible, hybrid workplace We are consistently rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We’re growing, and we hope you’ll join us! VHB is an Equal Opportunity Employer. We foster a culture of inclusion and belonging, supported by our core values, including diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law. Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Architecture and Planning, Civil Engineering, and Environmental Services Referrals increase your chances of interviewing at VHB by 2x Sign in to set job alerts for “Senior Marketing Specialist” roles.
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Senior Marketing Specialist
role at
VHB Overview ABOUT THE POSITION Marketing at an engineering firm? Yes! We are looking for a Senior Marketing Specialist to join the Southeast Regional Marketing Team. This position is hybrid, based in our Atlanta, Georgia office with an expectation to work at least two days in the office. The Senior Marketing / Proposal Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables with direct support from marketing leaders. The Senior Marketing Specialist helps to support and facilitate overall pursuit strategy discussion, formulation, and content development. Role Expect opportunity and active participation in marketing activities across the Client-Visibility-Pursuit (C-V-P) lifecycle, with primary focus on pursuits. You will be actively trained and mentored on VHB’s programs and marketing’s role across the CVP lifecycle. Responsibilities Actively participates in Client Focus Team and/or market meetings Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process In partnership with CRM Specialist and with the understanding of the Region’s pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline Assists with the development and creation of the value proposition and pre-sell pieces Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization’s thought leadership Takes the lead role in the development of the region’s complex pursuits, with marketing leadership/management oversight, as needed Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors Communicates win themes and approaches to win. Weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners Serves as an active strategist and collaborative partner with technical staff Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written Organizes and coaches technical staff on pursuit presentations. May facilitate story boarding sessions, as requested Works with graphic design staff to plan and produce materials. Ensures all materials effectively communicate the strategic vision identified for a given pursuit and align with the organization’s Brand Serves as a mentor to less experienced marketing staff. Serves as a peer QA/QC of proposals Lead capture planning discussions with technical team members in advance of an active procurement Independently writes sections that require minor editing Minimum Qualifications 4-6 years of proposal, writing, or marketing experience in an AEC industry BA in Marketing, English, Communications, or related discipline Excellent written and verbal communication skills Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred Highly detail oriented. Demonstrated commitment to quality. Ability to identify and seek needed information/research skills Ability to work concurrently on multiple projects About VHB We are VHB, an informed and innovative team of engineers, scientists, planners, and designers who partner with clients in transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality while balancing development and infrastructure needs with stewardship of our environment. Our people make us great. VHB provides a differentiating employee experience, including: Diverse and inclusive culture of collaboration and innovation Opportunity to work on complex, transformational projects Community and social responsibility as sustainable stewards Focus on learning, development, and career growth Best-in-class benefits, including flexible, hybrid workplace We are consistently rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We’re growing, and we hope you’ll join us! VHB is an Equal Opportunity Employer. We foster a culture of inclusion and belonging, supported by our core values, including diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law. Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Architecture and Planning, Civil Engineering, and Environmental Services Referrals increase your chances of interviewing at VHB by 2x Sign in to set job alerts for “Senior Marketing Specialist” roles.
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