Postman
Head of Enterprise Product Marketing
Postman, San Francisco, California, United States, 94199
Who Are We?Postman is the world’s leading API platform, used by more than 40 million developers and 500,000 organizations. Postman helps developers and professionals build the API-first world by simplifying the API lifecycle and enabling collaboration.The company is headquartered in San Francisco with an office in Bangalore. Postman is privately held with funding from venture partners. Learn more at postman.com.Postman is a developer-loved tool and an enterprise-grade API platform. We’re hiring a Head of Enterprise Product Marketing to lead the strategic GTM motion that enables transformation across enterprise customers.This is a leadership role where you’ll manage a senior team of enterprise PMMs who are embedded in sales plays, persona strategy, and buyer enablement. You will set the strategic vision, drive world-class execution, and ensure Postman is positioned as the most valuable API platform in enterprise conversations.
What You’ll Do
Lead and scale a high-performing enterprise PMM team
Lead and grow a team of senior product and solution marketers across verticals and international markets, mentoring and empowering them to deliver exceptional work Clarify ownership and execution across persona strategy, sales plays, messaging, and enablement content Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums
Own strategic messaging, positioning & differentiation
Define and evolve Postman’s enterprise platform narrative to communicate business value to CTOs, CISOs, Heads of Engineering/Platform Engineering, and senior technical buyers Own positioning, messaging, and value propositions for our platform and key solutions across use cases and geographies Develop and refine competitive differentiation across market segments, including head-to-head positioning, objection handling, and win-loss analysis Provide market, customer, and competitive insights to product, pricing, and packaging decisions to influence roadmap prioritization
Drive cross-functional go-to-market success
Define and execute go-to-market strategies for product and feature launches in partnership with product, revenue, and customer success teams Translate complex capabilities into clear narratives that drive adoption and pipeline from awareness to decision Collaborate with demand gen to align launch motions and evergreen content with pipeline goals Build scalable GTM frameworks for sales-led motions aligned to Postman’s enterprise monetization model
Build and scale a global channel marketing program
Architect Postman’s first scalable channel and co-sell marketing strategy with Alliances and Field teams Create partner-facing messaging, competitive content, and co-branded assets to support pipeline and deal acceleration Support field enablement for co-sell motions ensuring partners understand Postman’s value story Measure and evolve channel marketing efforts to support ARR growth across regions
Enable sales with buyer-ready content & programs
Develop persona-specific content to engage line-of-business and C-level buyers for enterprise deal cycles Package strategic sales plays into end-to-end GTM kits: decks, demos, discovery guides, one-pagers, and tools for large enterprise teams Align with sales enablement to ensure adoption and impact using modern GTM tools
Influence market perception and thought leadership
Drive solution narratives and executive-ready content positioning Postman as the trusted API platform for global enterprises Support analyst relations and thought leadership with consistent messaging Represent Postman at industry events and executive engagements to reinforce credibility
Lead global expansion & market-specific messaging strategy
Build and execute international enterprise GTM strategy with regional sales and marketing leads Develop localized messaging and persona frameworks for new markets Support investment planning by mapping content, enablement, and resources needed to penetrate strategic markets Own messaging adaptations reflecting cultural context and competitive dynamics in key growth regions
Lead with speed, accountability, and impact
Operate with urgency and a builder’s mindset, prioritizing impact and ensuring the team is well-resourced Foster strategic clarity and high-performance execution where messaging moves deals Inspire cross-functional teams to deliver with agility and empathy for customers and partners
About You
10+ years of B2B product marketing, with at least 3+ years in enterprise leadership roles Proven ability to mentor senior-level PMMs and grow impact Experience partnering with sales to influence pipeline and win rates Strong in technical positioning, ideally in dev tools, platform SaaS, security, or API categories Strong written communication with clear, executive-ready messaging Operational fluency with GTM tools like Highspot and Salesforce Ownership mindset, curiosity, and builder’s mindset
The base salary for this role ranges from $270,000 to $320,000, plus a competitive equity package. Actual compensation is based on skills and experience. What Else? Postman offers a comprehensive benefits package, including medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. We emphasize a hybrid work model with in-office days for certain locations. Our Values We value transparency, honesty, and an inclusive culture focused on delivering the best products. Equal opportunity Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, or disability status. #J-18808-Ljbffr
Lead and grow a team of senior product and solution marketers across verticals and international markets, mentoring and empowering them to deliver exceptional work Clarify ownership and execution across persona strategy, sales plays, messaging, and enablement content Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums
Own strategic messaging, positioning & differentiation
Define and evolve Postman’s enterprise platform narrative to communicate business value to CTOs, CISOs, Heads of Engineering/Platform Engineering, and senior technical buyers Own positioning, messaging, and value propositions for our platform and key solutions across use cases and geographies Develop and refine competitive differentiation across market segments, including head-to-head positioning, objection handling, and win-loss analysis Provide market, customer, and competitive insights to product, pricing, and packaging decisions to influence roadmap prioritization
Drive cross-functional go-to-market success
Define and execute go-to-market strategies for product and feature launches in partnership with product, revenue, and customer success teams Translate complex capabilities into clear narratives that drive adoption and pipeline from awareness to decision Collaborate with demand gen to align launch motions and evergreen content with pipeline goals Build scalable GTM frameworks for sales-led motions aligned to Postman’s enterprise monetization model
Build and scale a global channel marketing program
Architect Postman’s first scalable channel and co-sell marketing strategy with Alliances and Field teams Create partner-facing messaging, competitive content, and co-branded assets to support pipeline and deal acceleration Support field enablement for co-sell motions ensuring partners understand Postman’s value story Measure and evolve channel marketing efforts to support ARR growth across regions
Enable sales with buyer-ready content & programs
Develop persona-specific content to engage line-of-business and C-level buyers for enterprise deal cycles Package strategic sales plays into end-to-end GTM kits: decks, demos, discovery guides, one-pagers, and tools for large enterprise teams Align with sales enablement to ensure adoption and impact using modern GTM tools
Influence market perception and thought leadership
Drive solution narratives and executive-ready content positioning Postman as the trusted API platform for global enterprises Support analyst relations and thought leadership with consistent messaging Represent Postman at industry events and executive engagements to reinforce credibility
Lead global expansion & market-specific messaging strategy
Build and execute international enterprise GTM strategy with regional sales and marketing leads Develop localized messaging and persona frameworks for new markets Support investment planning by mapping content, enablement, and resources needed to penetrate strategic markets Own messaging adaptations reflecting cultural context and competitive dynamics in key growth regions
Lead with speed, accountability, and impact
Operate with urgency and a builder’s mindset, prioritizing impact and ensuring the team is well-resourced Foster strategic clarity and high-performance execution where messaging moves deals Inspire cross-functional teams to deliver with agility and empathy for customers and partners
About You
10+ years of B2B product marketing, with at least 3+ years in enterprise leadership roles Proven ability to mentor senior-level PMMs and grow impact Experience partnering with sales to influence pipeline and win rates Strong in technical positioning, ideally in dev tools, platform SaaS, security, or API categories Strong written communication with clear, executive-ready messaging Operational fluency with GTM tools like Highspot and Salesforce Ownership mindset, curiosity, and builder’s mindset
The base salary for this role ranges from $270,000 to $320,000, plus a competitive equity package. Actual compensation is based on skills and experience. What Else? Postman offers a comprehensive benefits package, including medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. We emphasize a hybrid work model with in-office days for certain locations. Our Values We value transparency, honesty, and an inclusive culture focused on delivering the best products. Equal opportunity Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, or disability status. #J-18808-Ljbffr