Homebase
Senior Product Marketing Manager, Hiring Assistant (Hybrid)
Homebase, San Francisco, California, United States, 94199
OverviewJoin to apply for the Senior Product Marketing Manager, Hiring Assistant (Hybrid) role at HomebaseGet AI-powered advice on this job and more exclusive features.Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?Your Impact Starts Here We’re looking for a strategic, data-driven Senior Product Marketing Manager to lead go-to-market efforts for Hiring Assistant, one of Homebase’s most ambitious product lines. This AI-powered product is not only a new front door for net-new customer acquisition, but a key driver of higher customer lifetime value (LTV) and cross-product adoption.
Responsibilities
GTM Strategy & Execution: Own the end-to-end go-to-market strategy for Hiring Assistant—from positioning and messaging to launch execution and campaign optimization. Customer Segmentation & Insights: Lead research to identify high-potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies. Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion. Cross-Product Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR. AI-Enabled Execution: Leverage AI tools to accelerate campaign development, personalize messaging at scale, and uncover insights that inform smarter GTM decisions. Data-Driven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact. Sales Enablement & Content: Develop collateral, pitch decks, objection handling, and training to support frontline teams.
Qualifications
7+ years of experience in product marketing, growth marketing, or strategy roles—preferably in SaaS, marketplaces, or AI-powered tools. Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesis-driven approach to go-to-market execution. Strong analytical chops—experience digging into customer data, segment behavior, and funnel performance to guide strategy and improve results. Proven ability to own GTM launches, lead cross-functional initiatives, and optimize campaigns for long-term value. Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior. Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props. Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders. Experience launching or scaling AI-powered or hiring-related tools. (Bonus Points) Exposure to freemium → paid product models or cross-sell strategy. (Bonus Points) Previous ownership of a new product or zero-to-one GTM.
What We Offer
Ownership & Financial Security: Stock options + 401(k) with 4% match Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options Flexible Time: Unlimited PTO (salaried) + company holidays Family Support: Up to 12 weeks of paid parental leave (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Work Your Way: Work From Anywhere Month + meeting-free weeks yearly Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)
What To Expect During The Interview Process
Meet the Talent Acquisition team, Lauren B. Meet the Hiring Manager, Susie K. Participate in a Technical Interview Meet the Leadership team, Katie D. Background Check + Offer Stage Welcome to the team, Homie
Belonging at Homebase We’re committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Hey, We’re Homebase — Unstoppable teams start here. Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small businesses rely on us to make work radically easier. Equal Opportunity At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all. #J-18808-Ljbffr
GTM Strategy & Execution: Own the end-to-end go-to-market strategy for Hiring Assistant—from positioning and messaging to launch execution and campaign optimization. Customer Segmentation & Insights: Lead research to identify high-potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies. Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion. Cross-Product Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR. AI-Enabled Execution: Leverage AI tools to accelerate campaign development, personalize messaging at scale, and uncover insights that inform smarter GTM decisions. Data-Driven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact. Sales Enablement & Content: Develop collateral, pitch decks, objection handling, and training to support frontline teams.
Qualifications
7+ years of experience in product marketing, growth marketing, or strategy roles—preferably in SaaS, marketplaces, or AI-powered tools. Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesis-driven approach to go-to-market execution. Strong analytical chops—experience digging into customer data, segment behavior, and funnel performance to guide strategy and improve results. Proven ability to own GTM launches, lead cross-functional initiatives, and optimize campaigns for long-term value. Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior. Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props. Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders. Experience launching or scaling AI-powered or hiring-related tools. (Bonus Points) Exposure to freemium → paid product models or cross-sell strategy. (Bonus Points) Previous ownership of a new product or zero-to-one GTM.
What We Offer
Ownership & Financial Security: Stock options + 401(k) with 4% match Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options Flexible Time: Unlimited PTO (salaried) + company holidays Family Support: Up to 12 weeks of paid parental leave (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Work Your Way: Work From Anywhere Month + meeting-free weeks yearly Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)
What To Expect During The Interview Process
Meet the Talent Acquisition team, Lauren B. Meet the Hiring Manager, Susie K. Participate in a Technical Interview Meet the Leadership team, Katie D. Background Check + Offer Stage Welcome to the team, Homie
Belonging at Homebase We’re committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Hey, We’re Homebase — Unstoppable teams start here. Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small businesses rely on us to make work radically easier. Equal Opportunity At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all. #J-18808-Ljbffr