Marketing Specialist Job at Zendrop in West Palm Beach

About Zendrop:

Zendrop is a fast-growing US-based dropshipping platform that helps entrepreneurs easily start and scale their online stores. Thousands of merchants use our tools to streamline logistics, improve customer experience, and grow revenue.

Description:
Zendrop is seeking to hire a driven Marketing Specialist to drive campaign execution, manage workflows, and help bring Zendrop's brand to life across all channels.

This role is execution-focused but requires a strong marketing background - someone who can turn strategy into action, craft compelling messaging, and ensure campaigns not only launch on time but also connect with our audience. You'll work cross-functionally with Product, Design, Tech, and Customer Success to deliver consistent, high-quality campaigns that build brand awareness and drive results.

The salary range for this role is $65,000 - $90,000 USD annually, depending on experience, skills, and location.

Primary Job Duties:

Campaign & GTM Execution

• Execute go-to-market (GTM) launches for promotions, features, and seasonal campaigns.
• Contribute to positioning & storytelling to ensure campaigns resonate with our audience.
• Draft internal launch timelines and rollout plans.
• QA and finalize user-facing content (emails, web, in-app).
• Support brand awareness initiatives and ensure consistent messaging across touchpoints.

Project & Sprint Management

• Manage the Marketing Jira board: backlog grooming, sprint planning, and task tracking.
• Coordinate priorities across design, development, and copy teams.
• Ensure campaign execution aligns with leadership's marketing goals.

Execution Support

• Update landing pages, product descriptions, and in-app messaging.
• Support A/B test setup, webinars, and upsell promotions.
• Review and refine product-facing copy (app banners, checkout flows, feature launches).

Process & Team Coordination

• Own marketing SOP creation, documentation, and organization.
• Maintain tracking sheets and ad hoc request logs.
• Act as the bridge between Marketing and Product for campaign deliverables.
• Assist CS with live promotions, user messaging, and Zendrop Academy support.

Required Skills and Competencies

• 2-4 years in marketing management, campaign execution, or coordination.
• Strong marketing background with proven ability to support brand awareness growth.
• Excellent storytelling, writing, and editing skills.
• Strong organizational skills and attention to detail.
• Comfortable collaborating across Product, Design, Tech, and Customer Success.
• Familiarity with project management tools (Jira preferred) a plus.

Bonus Qualifications:

• eCommerce or SaaS marketing experience.
• Familiarity with HubSpot, affiliate/partner programs, or lifecycle marketing.
• Exposure to CRO or A/B testing.

Benefits:

• Unlimited PTO
• Benefits package including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
• Career development and growth opportunities
• High-impact role shaping Zendrop's campaigns and brand presence.
• Entrepreneurial team culture with strong cross-functional exposure.
• Remote flexibility (EST overlap preferred).
• A collaborative and inclusive work environment
• Opportunity to shape and grow a dynamic startup

The Interview Process:

1 Intro conversation with our HR Manager

2 Conversation with our Senior Manager of Growth Marketing

3 Conversation with our CRO

We look forward to speaking with you!